Red Bull, a privately owned company headquartered in Austria, was founded in 1987 and employs approximately 19,820 individuals. It reported $12.1B in revenue as of 2024. The company specializes in broadcast television and radio, operating in the beverage and media sectors with a 'brand-as-publisher' strategy. Its operations include an energy drink portfolio, a media subsidiary known as Red Bull Media House, and extensive ownership stakes in elite sports teams such as Oracle Red Bull Racing and RB Leipzig.
Ford is experiencing a mixed return to Formula 1 alongside new partner Red Bull, having re-entered the sport after a 22-year hiatus in 2026, delivering varied results across the energy drink giant’s two teams. Previously, on March 21, the "Red Bull Tokyo Drift" event welcomed Racing Bulls drivers Lawson and Lindblad, F1 reserve drivers, the reigning Super Formula champion, and a WRC driver who had just claimed his first WRC victory at the Safari Rally in Kenya. Earlier on the same day, Juan Pablo Montoya speculated that Red Bull could gain as much as seven-tenths of a second by shedding excess weight, observing that Laurent Mekies' squad currently appears at best fourth-fastest, with their 12-point tally partially attributed to unreliability, including DNFs for Isack Hadjar and Max Verstappen. This followed the Racing Bulls outfit unveiling a striking new livery ahead of the Japanese Grand Prix in Mie Prefecture, a design intended to celebrate Japanese car culture. Also on March 21, Liam Lawson's performance in China was highlighted as testament to his progress almost a year after his demotion from Red Bull, marking a significant development in his 37-Grand Prix Formula 1 career.
Red Bull offers 3 products in the media and telecoms services and sports industries. Red Bull's product portfolio comprises of water sports and broadcast television and radio.
Subscribe for full access to Red Bull's products in full detail
Red Bull's revenues were over $1B in 2024. Caretta Research has split Red Bull's revenue into 3 different product categories.
Subscribe for full access to Red Bull's revenue in full detail
Subscribe for full access to Red Bull's products in full detail 
