Red Bull, a privately owned company headquartered in Austria, was founded in 1987 and employs approximately 19,820 individuals. The company reported $13.8 billion in revenue as of 2025. Functioning primarily in food and beverage services, its operations span the beverage and media sectors, encompassing an ecosystem centered around its energy drink and a brand-as-publisher strategy. This includes an energy drink portfolio, a media subsidiary known as Red Bull Media House, and ownership stakes in sports teams such as Oracle Red Bull Racing and RB Leipzig.
Max Verstappen stated on May 1 that he felt Red Bull had closed the gap to Formula One rivals at the Miami Grand Prix, indicating increased trust in his car despite qualifying fifth for the Saturday sprint race. Previously on the same day, driver Isack Hadjar voiced skepticism regarding Red Bull’s F1 Miami Grand Prix upgrade package, questioning its ability to "solve all our issues." Earlier, Jenson Button analyzed Max Verstappen's data from Sprint qualifying, pinpointing where Red Bull's RB22 was still "struggling" despite Verstappen's "very strong" sector timings that secured a P5 grid slot. Verstappen had also admitted on May 1 that his Red Bull car was "still not where I want it to be," though he described his performance in Sprint Qualifying as "a really positive step" for the team.
Red Bull offers 3 products in the sports and media and telecoms services industries. Red Bull's product portfolio comprises of water sports and broadcast television and radio.
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Red Bull's revenues were over $1B in 2025. Caretta Research has split Red Bull's revenue into 3 different product categories.
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