Red Bull, privately owned and headquartered in Austria, was founded in 1987 and employs approximately 19,820 individuals. The company reported $13.8B in revenue as of 2025. Functioning primarily in Food and Beverage Services, Red Bull operates as a multi-billion dollar ecosystem centered around its energy drink and a 'brand-as-publisher' strategy. Its operations include an energy drink portfolio, a media subsidiary known as Red Bull Media House, and an ownership stake in sports teams such as Oracle Red Bull Racing and RB Leipzig.
On July 10, 2026, Red Bull identified Oscar Piastri as a primary target should Max Verstappen leave the Formula 1 team, with Carlos Sainz emerging as another option given Piastri's ongoing discussions with Audi. Verstappen's contract features a release clause for the 2027 grid, significantly influencing the driver market. Earlier the same day, Max Verstappen's father, Jos, and manager, Raymond Vermeulen, met in Amsterdam with former Red Bull motorsport advisor Dr. Helmut Marko to discuss Verstappen's future following the British Grand Prix weekend, where Verstappen retired due to a recurring rear wing fault on the RB22. Also on July 10, Christian Horner became eligible to return to the F1 paddock, one year after Red Bull sacked him following the 2025 British Grand Prix. A potential return route with BYD is not materializing, as Stella Li confirmed the absence of a project. Red Bull's parent company ended Horner's 20-year tenure amid an internal power struggle and declining team performance.
Red Bull offers 3 products in the media and telecoms services and sports industries. Red Bull's product portfolio comprises of water sports and broadcast television and radio.
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Red Bull's revenues were over $1B in 2025. Caretta Research has split Red Bull's revenue into 3 different product categories.
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