Red Bull, privately owned and headquartered in Austria, was founded in 1987 and employs approximately 19,820 individuals. The company reported $13.8B in revenue as of 2025. Functioning primarily in Food and Beverage Services, Red Bull operates as a multi-billion dollar ecosystem centered around its energy drink and a 'brand-as-publisher' strategy. Its operations include an energy drink portfolio, a media subsidiary known as Red Bull Media House, and an ownership stake in sports teams such as Oracle Red Bull Racing and RB Leipzig.
Supermarket giant Kroger confirmed on September 17 that it has stopped selling Red Bull at all its stores and fuel centers nationwide, including its Alabama locations, according to reports by the Cincinnati Enquirer and the USA TODAY network. Earlier on the same day, Red Bull athlete and four-time Formula 1 world champion Max Verstappen successfully overtook all 100 challengers in Red Bull's "Max vs 100" go-kart race at Silverstone, completing the task on lap 14 of 30. Previously, on September 16, Red Bull addressed a "complex issue" impacting Verstappen's RB22, with Laurent Mekies describing the problem as more intricate than a standard setup challenge. This development occurs as Red Bull Racing has yet to secure a victory in 2026, despite Verstappen's efforts to compete for podium positions.
Red Bull offers 3 products in the sports and media and telecoms services industries. Red Bull's product portfolio comprises of broadcast television and radio and water sports.
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Red Bull's revenues were over $1B in 2025. Caretta Research has split Red Bull's revenue into 3 different product categories.
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