Amaury Sport Organisation

http://www.aso.fr
https://www.linkedin.com/company/a-s-o-/

Amaury Sport Organisation, also known as ASO, is a privately owned company headquartered in France, operating as part of the Amaury Group. Founded in 1992, with approximately 580 employees, the organization reported $405.8M in revenue as of 2024 and is identified as a tier 1 media tech buyer. Functioning primarily in spectator sports, the company specializes in organizing events such as the Tour de France, other cycling races, golf tournaments, running events, sailing competitions, and off-road motorsport events, conducting over 250 days of competition annually and managing approximately 90 events across 30 countries.

2024 Revenue

Founded

1992

Headcount

575

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Christian Prudhomme, an organizer, recently addressed fan criticism on February 26, 2026, by reinforcing his position that the Tour de France belongs to the public roads and the people who line them, not solely to the organizers, regarding the idea of paying to watch the caravan. Earlier, on February 11, 2026, Edinburgh businesses received warnings of significant disruption, comparable to the aftermath of the Queen's death, as the city prepares to host the Tour de France Grand Depart in 2027. This event will feature the men's race completing a loop around the entire city center. Previously, on January 30, 2026, the French event organization revealed its invited teams for the 113th edition of the Tour de France, announcing that Caja Rural, with Portuguese rider Iúri Leitão, will make its debut.

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Amaury Sport Organisation offers 19 products in the media and telecoms services and sports industries. Amaury Sport Organisation's product portfolio comprises of media and TV services, motorsports and cycling, sports tickets, merchandise and sponsorship and athletics and multi-discipline sports.

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Amaury Sport Organisation's revenues were less than $500M in 2024. Caretta Research has split Amaury Sport Organisation's revenue into 5 different product categories, the largest of which is cycling. For full access to Amaury Sport Organisation's revenue breakdown subscribe to Caretta Portal.

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Feb

26th

2026

18:30

Events, B2B Tag

"The organizers propose, the riders decide" - Christian Prudhomme speaks about the race’s DNA and defends himself against criticism from the fans

Pay to watch the caravan go by? He reinforced his position by underlining that the race belongs to the public roads and the people who line them every July. “We are on roads that do not belong to us and will never belong to us.

CyclingUpToDate

Feb

14th

2026

18:30

B2B Tag

From Alberton to Dakar: Matt Smith’s journey to motorsport’s biggest stage

Although he has only called Alberton home for the past six months, Matt Smith’s voice has travelled far beyond the town’s borders, all the way to the world’s toughest and most prestigious motorsport event, the Dakar Rally.

The Citizen News

Feb

11th

2026

07:19

Events, B2B Tag

Edinburgh warned over 'mega event' scale of Tour de France disruption

Businesses have in Edinburgh have been warned to expect similar levels of disruption to aftermath of the death of the Queen when the city hosts the start of the Tour de France in 2027. Council officials have revealed participants in the men’s race will go on a “loop” around the entire city centre when the Grand Depart is staged in Scotland for the first time.

Herald Scotland

Jan

30th

2026

05:29

B2B Tag

Caja Rural de Iúri Leitão invited to the Tour de France

[Translated] Caja Rural, from Portuguese Iúri Leitão, will make its debut in the Tour de France, announced the French event organization on Friday, revealing the invited teams for the 113th edition, which takes place in

Record

Jan

19th

2026

09:06

B2B Tag

Defender owns the 2026 Dakar Rally

Latest update: January 19, 2026 Due to an unforeseen "go-around” as we approach AlUla airport, my first - and unexpected - glimpse of the 2026 Dakar Rally is a bird's eye view over the sprawling 'bivouac' in the desert less than an hour's drive from the ancient Saudi Arabian city.

CompleteCar

Dec

9th

2025

15:46

B2B Tag

« Everyone Looks at Their Wallet »: Why Paris-Roubaix Decided to Have Men and Women Run on the Same Day

[Translated] After five editions that quickly installed the race in the international calendar, the Paris-Roubaix women are changing days. In 2026, Pauline Ferrand-Prévot will defend her title against the world's top riders on Sunday, following the men's race.

La Voix du Nord

Nov

30th

2025

17:31

B2B Tag

Aufeminin will accompany the Schneider Electric Marathon de Paris 2026

[Translated] Aufeminin (Reworld Media group) has signed an agreement with Amaury Sport Organisation to become the Official Media Supplier of the Schneider Electric Marathon de Paris 2026.The media brand, which will be the exclusive female

The Media Leader

Sep

3rd

2025

04:54

Events, CT_Monitor Company

Thule becomes premium partner of Roc d’Azur 2025

Amaury Sport Organisation (A.S.O.), organiser of the Roc d’Azur, has announced Thule as a premium partner of the 2025 edition of the popular cycling event. The Swedish outdoor brand has previously been an official supplier but will now step up its involvement with an expanded presence at the 41st edition of Roc d’Azur in Fréjus, France, on October 2–5, 2025.

endurance.biz

Jun

11th

2025

16:03

Events,

Kawasaki Versys 1100 Joins the Tour de France — And This Is No Joke

Get ready to see motorcycles on cycling duty: Kawasaki has been officially named a supplier for the Tour de France and other events organized by Amaury Sport Organisation through 2027. These include the Tour de France Femmes avec Zwift, Paris-Roubaix, La Vuelta, and more — with the Versys 1100 taking the lead in support operations.

Motorcycle Sports

Apr

14th

2025

18:30

Events, Capital Refinance/Restructure,

Challenging route reconnaissance raises expectations for South African Safari Rally competitors

The organising team has spent nearly a year planning, scouting, and refining the route, with the final reconnaissance and mapping taking place in March and April, led by South Africa Safari Rally route director Evan Hutchison, alongside the Amaury Sport Organisation – promoters of the FIA and FIM World Rally-Raid Championship.

DFA (South Africa)

Apr

14th

2025

18:30

Events, Capital Refinance/Restructure,

Challenging route reconnaissance raises expectations for South African Safari Rally competitors

Cape Times

Apr

14th

2025

17:31

Events,

Record 56,950 runners at Schneider Electric Marathon de Paris 2025

A record-breaking 56,950 runners took part in the Schneider Electric Marathon de Paris on Sunday, April 13, 2025 – spotlighting the event as hosting one of the largest marathon fields in the world this year. Organised by Amaury Sport Organisation (A.S.O.), the Paris Marathon course took participants past some of the French capital’s most recognisable landmarks – from the Champs-Élysées to the Eiffel Tower – with thousands of supporters lining the route.

Endurance (biz)

Examples of Amaury Sport Organisation's suppliers include Letsee, EMG (Euro Media Group) and NEP Group.

Example Suppliers

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Amaury Sport Organisation sells broadcasting rights of its 16 motorsports, athletics and cycling competitions to 104 companies globally, covering 31 countries. Amaury Sport Organisation's rights holders include YouTube.