Amaury Sport Organisation

http://www.aso.fr
https://www.linkedin.com/company/a-s-o-/

Amaury Sport Organisation, also known as ASO, is a privately owned company headquartered in France and a subsidiary of Amaury Group. Founded in 1992, the company employs approximately 580 individuals and reported $405.8M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in organizing spectator sports events, including the Tour de France and other cycling races, alongside golf, running, sailing, and off-road motorsport competitions. These operations encompass over 250 days of competition annually, managing 90 events across 30 countries.

2024 Revenue

Founded

1992

Headcount

575

Headquarters

France

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Amaury Sport Organisation (A.S.O.) entered a multi-year strategic agreement with US-based Arlington Sports on April 29 to strengthen the international reach of professional and amateur events within the Amazon Armed Forces Cycling Classic. This follows the revelation on April 20 of further details regarding the 2027 Tour de France Femmes Grand Départ in the UK, which will include London hosting its first-ever team time trial. Earlier, on April 19, organizers provided an overview of the route for the 2027 Tour de France Femmes event in Leeds, scheduled for July 30, building on the city's January confirmation as the host for stage one. On April 12, SportA, the joint sports rights agency for Germany’s public broadcasters ARD and ZDF, secured an extended agreement with A.S.O. to broadcast the Tour de France on ZDF in 2027, marking the first time in over 15 years the race will be shown by the German public service broadcaster. Also on April 12, Paris-Roubaix race director Thierry Gouvenou defended the decision to reduce broadcast coverage for the women's race, which occurred on the same day as the men's race for the first time since its 2021 inception.

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Amaury Sport Organisation offers 19 products in the sports and media and telecoms services industries. Amaury Sport Organisation's product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media, motorsports and cycling and athletics and multi-discipline sports.

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Amaury Sport Organisation's revenues were less than $500M in 2024. Caretta Research has split Amaury Sport Organisation's revenue into 5 different product categories, the largest of which is cycling. For full access to Amaury Sport Organisation's revenue breakdown subscribe to Caretta Portal.

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May

18th

2026

04:36

Events, B2B Tag

Hosting the Grand Départ Luxembourg's Tour de France hopes face Reims challenge

After Barcelona on 4 July 2026 and Edinburgh in July 2027, where will the Tour de France set off from in 2028? Luxembourg or Reims? Both cities are candidates to host the event, which has global reach.

RTL Lëtzebuerg

May

3rd

2026

14:26

Events, B2B Tag

Paris to host unveiling of Dakar Saudi Arabia 2027 route

JEDDAH: The route for the Dakar Rally 2027 in Saudi Arabia will be unveiled at an official press conference in Paris, organizers announced on Sunday, as the Kingdom prepares to host the event for an eighth consecutive year.

Arab News

Apr

29th

2026

16:05

Business Expansion, Events, B2B Tag

'A whole lot of upside and potential' - Armed Forces Cycling Classic partners with ASO for international development of pro races, amateur events in US capitol

Amaury Sport Organisation (A.S.O.), organisers of international sporting events including the Tour de France and Tour de France Femmes, have entered into a multi-year, strategic agreement with US-based Arlington Sports to strengthen the international reach of pro races and amateur events that are part of Amazon Armed Forces Cycling Classic.

Cyclingnews

Apr

20th

2026

10:30

Events, B2B Tag

Cat Ferguson leads British hopes as UK start to 2027 Tour de France Femmes set to be toughest in history

Further details of the 2027 Tour de France Femmes Grand Départ were revealed on Monday, with the UK hosting the first three stages of the race and London set to be the scene of its first-ever team time trial.

Independent

Apr

19th

2026

18:30

Events, B2B Tag

Grand Départ route will put Leeds communities in sporting spotlight

The city was confirmed in January as the host location for the start of stage one of the first ever visit to Britain by the world’s biggest women’s professional cycle race. And, in a major follow-up announcement today, organisers have now given people in Leeds an overview of the route that will be used for the event on July 30 next year.

Leeds City Council

Apr

12th

2026

18:30

Events, B2B Tag

ZDF back as Tour de France broadcaster in Germany from 2027

Cycling’s iconic Tour de France will be shown by German public service broadcaster ZDF in 2027 for the first time in over 15 years. SportA, the joint sports rights agency of Germany’s prominent public broadcasters ARD and ZDF, has reached an extended agreement with race organizer and promoter Amaury Sport Organization (ASO) to air the race on both channels next year.

Sportcal

Apr

12th

2026

04:10

Events, B2B Tag

'Fewer minutes but more eyeballs' – ASO race director defends reduction in women's Paris-Roubaix broadcast and his 'moron' comments on Rockets boss Bas Tietema

Paris-Roubaix race director Thierry Gouvenou has defended the decision to reduce the level of broadcast coverage of the women’s race this year, amid criticism from the women’s peloton. For the first time since its inception in 2021, Paris-Roubaix Femmes is taking place on the same day as the men’s race, with the women's race finishing roughly an hour and a half later today.

Cyclingnews

Apr

12th

2026

01:51

Events, B2B Tag

Is the Women’s Paris-Roubaix Move to Sunday a Big Step Backwards?

Best together, or better apart? That’s the question many professional riders, pro teams and race fans are asking themselves about Paris-Roubaix Women. For the first time since its introduction in 2021, the race will be held on the same day as the men’s event.

VELO Outside Magazine

Apr

8th

2026

18:29

Events, B2B Tag

Why Paris-Roubaix Organizers Moved Women's Race to the Same Day as the Men's

Paris-Roubaix Femmes switches to Sunday in 2026 and will run alongside the men’s race for the first time in a move that race organizers hope will be a boon for the cobbled monument. For its sixth edition, the women’s Paris-Roubaix will no longer be a stand-alone race contested on Saturday.

VELO Outside Magazine

Feb

26th

2026

18:30

Events, B2B Tag

"The organizers propose, the riders decide" - Christian Prudhomme speaks about the race’s DNA and defends himself against criticism from the fans

Pay to watch the caravan go by? He reinforced his position by underlining that the race belongs to the public roads and the people who line them every July. “We are on roads that do not belong to us and will never belong to us.

CyclingUpToDate

Feb

14th

2026

18:30

B2B Tag

From Alberton to Dakar: Matt Smith’s journey to motorsport’s biggest stage

Although he has only called Alberton home for the past six months, Matt Smith’s voice has travelled far beyond the town’s borders, all the way to the world’s toughest and most prestigious motorsport event, the Dakar Rally.

The Citizen News

Feb

11th

2026

07:19

Events, B2B Tag

Edinburgh warned over 'mega event' scale of Tour de France disruption

Businesses have in Edinburgh have been warned to expect similar levels of disruption to aftermath of the death of the Queen when the city hosts the start of the Tour de France in 2027. Council officials have revealed participants in the men’s race will go on a “loop” around the entire city centre when the Grand Depart is staged in Scotland for the first time.

Herald Scotland

Examples of Amaury Sport Organisation's suppliers include EMG (Euro Media Group), Letsee and NEP Group.

Example Suppliers

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Amaury Sport Organisation sells broadcasting rights of its 16 motorsports, cycling and athletics competitions to 106 companies globally, covering 31 countries. Amaury Sport Organisation's rights holders include YouTube.