World Athletics

https://www.worldathletics.org
https://www.linkedin.com/company/world-athletics/

World Athletics, a privately owned entity headquartered in Monaco, was founded in 1912 and employs approximately 620 individuals. The organization reported $69.3M in revenue as of 2025. Functioning as a tier 1 media tech buyer, the company serves as the international governing body for athletics, encompassing track & field and running events, primarily focused on spectator sports.

2025 Revenue

Founded

1912

Headcount

613

Headquarters

Monaco

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On September 17, 2026, Nairobi received a significant economic boost from being selected to host the 2029 World Athletics Championships, with the city and country expecting direct and indirect benefits. Previously, on September 16, Kenya's successful bid to host the championships was attributed to factors beyond its renowned distance-running tradition. The country anticipates major economic gains, having prevailed over strong competition from Germany, the United Kingdom, and Italy. Nairobi secured the historic bid as the first African host of the event, with the decision announced during the World Athletics Council meeting in Budapest. This development followed London's unsuccessful bid, losing out to Nairobi for the 2029 World Athletics Championships, as the Kenyan capital was named the host city by World Athletics on September 15.

Similar Companies

Subscribe for full access to World Athletics's profile

World Athletics offers 19 products in the sports and media and telecoms services industries. World Athletics's product portfolio comprises of athletics and multi-discipline sports, search, social, and retail media and sports tickets, merchandise and sponsorship.

Subscribe for full access to World Athletics's products in full detail

World Athletics's revenues were less than $100M in 2025. Caretta Research has split World Athletics's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Athletics's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to World Athletics's revenue in full detail

Sep

19th

2026

09:20

Partnerships and Alliances, B2B Tag, Partnerships

World Athletics signs MOU with UNHCR furthering commitment to work with refugees

World Athletics has signed a Memorandum of Understanding with the UNHCR, the UN High Commissioner for Refugees, to further its commitment to working with refugee athletes around the world. The agreement with the UN’s Refugee Agency builds on World Athletics’ long-standing collaboration with UNHCR and will help expand athletics’ positive impact on refugee athletes and communities worldwide.

Mozzart Sport Kenya

Sep

18th

2026

12:30

Events, Capital Investment, B2B Tag, Events and Conferences, Investments

How Kenya will profit from billions invested in hosting 2029 World Athletics Championships

Nairobi’s successful bid to host the 2029 World Athletics Championships has handed Kenya a historic opportunity, but the honour will come with a hefty financial responsibility. Kenya became the first African country to secure the right to host the senior World Athletics Championships after Nairobi was selected by the World Athletics Council on Tuesday, 15 September, beating bids from London, Rome and Munich.

Mozzart Sport Kenya

Sep

17th

2026

03:49

Events, B2B Tag, Events and Conferences

What Kenya could gain for hosting the 2029 World Athletics Championships

Nairobi has received a major economic shot in the arm after being picked to host the 2029 World Athletics Championships. The economy of the city and the country as a whole is set to benefit greatly from the World Championships coming to Nairobi, both directly and indirectly.

The Standard Kenya

Sep

16th

2026

10:03

Events, B2B Tag, Events and Conferences

How Kenya won bid to host 2029 World Athletics Championships in Nairobi

Kenya’s successful bid to host the 2029 World Athletics Championships was built on more than its celebrated distance-running tradition.

Mozzart Sport Kenya

Sep

16th

2026

06:30

Events, B2B Tag, Events and Conferences

Tourism set for major boost as Kenya picked athletics championships host

Kenya is staring at huge economic gains after it staved off stiff competition from Germany, the United Kingdom and Italy to win the bid to host the 2029 edition of the World Athletics Championships in Nairobi.

The Star Kenya

Sep

16th

2026

04:00

Events, Awards and Recognitions, B2B Tag, Events and Conferences, Award Wins

Nairobi secures historic bid as first African host of the World Athletics Championships

In a landmark decision announced during the World Athletics Council meeting in Budapest, Nairobi, Kenya, was awarded the hosting rights for the 2029 World Athletics Championships. The decision marks the first time in history that the flagship event will take place on the African continent.

HapaKenya

Sep

15th

2026

18:02

Events, B2B Tag, Events and Conferences

How Hussein steered Kenya to World Champs bid triumph

When the World Athletics (WA) Council declared Nairobi the official host of the 2029 World Championships, one man was quietly following the historic announcement from a hospital bed. That man is Ibrahim Kipkemboi Hussein, a three-time Boston Marathon winner and chairman of Kenya’s World Athletics Championships bid committee.

The Standard Kenya

Sep

15th

2026

09:35

Events, Awards and Recognitions, B2B Tag, Events and Conferences, Award Wins

London misses out as 2029 World Athletics Championships awarded to Nairobi

London has lost out to Nairobi in its bid to host the 2029 World Athletics Championships, which will be held in Africa for the first time. The Kenyan capital was named as host city by World Athletics (WA) on Tuesday.

V2 Radio

Sep

14th

2026

07:52

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Brands v country - Kerr ramps up kit battle after latest victory

Josh Kerr deliberately covered up the Nike logo on his Great Britain kit by putting his custom-designed Brooks running spikes over his shoulder after winning the 1500m at the Ultimate Championship After Josh Kerr became Great Britain's first ever Ultimate Champion with a dominant victory in the 1500m in Budapest on Sunday evening, he celebrated in customary fashion - Union Jack draped around him, beaming smile, arms raised before the cheering crowd.

BBC Scotland

Sep

14th

2026

06:30

Events, B2B Tag, Events and Conferences

Sold-out sessions and strong fan response mark successful Ultimate Championship debut

The inaugural World Athletics Ultimate Championship concluded in Budapest on Sunday (13) after three days of high-quality competition, sold-out sessions and a positive response from athletes, fans and media both inside the Gyula Zsivotzky National Athletics Centre and around the world.

World Athletics

Sep

14th

2026

06:11

Events, Emerging Tech, B2B Tag, Events and Conferences, New Offerings

HBS on the Ultimate: A more ambitious, story‑led athletics presentation

According to Host Broadcast Services (HBS), the tech innovations and new presentation format behind World Athletics’ Ultimate Championship, which took place in Budapest from 11-13 September, marks one of the most significant shifts in athletics broadcasting in years.

SVG Europe

Sep

11th

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences, Partnerships, New Offerings

Sony And World Athletics Debut Broadcast Innovations

Sony And World Athletics Debut Broadcast Innovations Sony Corporation and World Athletics will roll out a suite of broadcast innovations at the first World Athletics Ultimate Championship in Budapest, Hungary, from 11–13 September. Sony will serve as an official global partner, deploying its proprietary optical tracking system to produce a new sprint finish visualisation as a proof of concept at the event.

4RFV UK

Examples of World Athletics's suppliers include AMP Visual TV, NEP Group and Deltatre.

Example Suppliers

Subscribe for full access to World Athletics's profile

World Athletics sells broadcasting rights of its 16 athletics and marathon competitions to 138 companies globally, covering 40 countries. World Athletics's rights holders include YouTube. World Athletics currently holds 8 broadcasting rights for sports competitions including marathon and athletics.

Analysis

Data

Analysis

Data

World Athletics

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

Similar Companies

Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

Analyst insight reports