World Athletics, a privately owned entity headquartered in Monaco, was founded in 1912 and employs approximately 400 individuals. The organization reported $99.4M in revenue as of 2024 and functions as a tier 1 media tech buyer. Its main product is spectator sports, and it serves as the international governing body for athletics, encompassing track & field and running events.

2024 Revenue

Founded

1912

Headcount

399

Headquarters

Monaco

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

World Athletics President Sebastian Coe stated on March 21 that the decision to host the next two world indoor championships in Asia was "strategic," following tough evaluations of both venues. Bhubaneswar in India will host the 2028 event, while Astana, Kazakhstan, was chosen for the 2030 edition, with Coe noting it as an opportunity to "get more than a toe hold" in important markets. The organization, in collaboration with HBS, also highlighted audio enhancements in its broadcasting of the ongoing World Athletics Indoor Championships, as reported on March 22. This followed a March 21 meeting in Toruń, Poland, where World Anti-Doping Agency (WADA) President Witold Bańka and World Athletics President Sebastian Coe celebrated the success of Operation LIMS during the 2026 World Indoor Athletics Championships. The championships, held at the Kujawsko-Pomorska Arena, welcomed approximately 670 athletes representing more than 110 countries competing across 27 disciplines.

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World Athletics offers 18 products in the media and telecoms services and sports industries. World Athletics's product portfolio comprises of media and TV services, sports tickets, merchandise and sponsorship and athletics and multi-discipline sports.
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World Athletics's revenues were less than $250M in 2024. Caretta Research has split World Athletics's revenue into 4 different product categories, the largest of which is athletics. For full access to World Athletics's revenue breakdown subscribe to Caretta Portal.
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Examples of World Athletics's suppliers include Deltatre, Net Insight and NEP Group.

Example Suppliers

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World Athletics sells broadcasting rights of its 15 marathon and athletics competitions to 134 companies globally, covering 40 countries. World Athletics's rights holders include YouTube. World Athletics currently holds 8 broadcasting rights for sports competitions including marathon and athletics.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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