World Athletics

https://www.worldathletics.org
https://www.linkedin.com/company/world-athletics/

World Athletics, a privately owned entity headquartered in Monaco, was founded in 1912, employs approximately 400 individuals, and reported $99.4M in revenue as of 2024. The organization, functioning as a tier 1 media tech buyer, focuses on spectator sports, serving as the international governing body for athletics, which encompasses track & field and running events.

2024 Revenue

Founded

1912

Headcount

399

Headquarters

Monaco

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

World Athletics President Sebastian Coe addressed the "super shoe" debate on May 2, following Sabastian Sawe's historic achievement of becoming the first person to run a competitive marathon in under two hours (1:59:30). Coe affirmed that the organization will not "strangle innovation" despite discussions surrounding the 97-gram shoe Sawe used. Previously, on May 1, Team Ireland arrived in Gaborone, Botswana, for the 2026 World Athletics Relays, where they plan to compete in the women’s and mixed 4x400m and women’s 4x100m, aiming to qualify for the 2027 World Athletics Championships in Beijing, China. The World Relays, which commenced May 1, mark a significant milestone as the global competition takes place on African soil for the first time. Ahead of the event, on April 30, President Coe reinforced the competition's significance at a pre-event press conference, while initial reports on May 1 noted a late surge in ticket sales for the Gaborone event, despite an earlier less than smooth build-up.

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World Athletics offers 18 products in the sports and media and telecoms services industries. World Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and athletics and multi-discipline sports.

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World Athletics's revenues were less than $250M in 2024. Caretta Research has split World Athletics's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Athletics's revenue breakdown subscribe to Caretta Portal.

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May

29th

2026

16:09

Awards and Recognitions, B2B Tag

World Athletics drops debated award system after three years

A new-look voting system for the World Athletics Awards has been unveiled ahead of the 2026 awards ceremony in Monaco on 29 November. The World Athletics Awards will now centre around the prestigious World Athlete of the Year honours, awarded to one man and one woman, while the revised format will also includes the introduction of the fan-voted Moment of the Year award.

Mozzart Sport Kenya

May

27th

2026

08:07

B2B Tag

Irish Schools Track and Field Championships to receive World Athletics Heritage Plaque

The Irish Schools Track and Field Championships will receive the World Athletics Heritage Plaque in a presentation on Friday which will coincide with the 110th staging of the prestigious event. The plaque will be unveiled at 7pm at Tullamore Harriers.

Athletics Ireland

May

26th

2026

10:05

B2B Tag

World Athletics drops unbelievable standards for 2027 world championships

On Tuesday, World Athletics released its qualification standards for the 2027 World Athletics Championships in Beijing–and the marks are unbelievably quick. Compared to last year’s world championships in Tokyo, nearly every track event standard has become significantly tougher.

Canadian Running Magazine

May

26th

2026

01:00

B2B Tag

World Athletics announces qualification system for 2027 Champs

KINGSTON, Jamaica — Athletes will have four different ways to qualify for next year’s World Athletics Championships to be held in Beijing, China in September, it was announced on Tuesday.

Jamaica Observer

May

26th

2026

01:00

Events, B2B Tag

Qualification system approved for World Athletics Championships Beijing 27

The World Athletics Council has approved the qualification system and entry standards for the World Athletics Championships Beijing 27. View and download: English | French As has been the case for recent global championships, the qualification system will be based on a combination of entry standards and world rankings.

World Athletics

May

20th

2026

01:00

B2B Tag

Competing with world’s best only way forward for Chinese athletics

Photo: VCG When the 2026 World Athletics Diamond League stop in Keqiao, Shaoxing, East China's Zhejiang Province, concluded during the weekend, Chinese athletes were absent from the podium despite fielding 18 competitors. For some observers, the results may have seemed disappointing, especially with the 2027 World Athletics Championships now less than a year away.

Global Times

May

13th

2026

01:00

B2B Tag

The impact of advanced footwear technology on running performance and pacing in world marathon majors

Abstract Introduction: This study investigated the impact of Advanced Footwear Technology (AFT) on marathon performance and pacing strategies within the World Marathon Majors (WMM). While AFT is known to improve running economy (RE), it remains unclear whether AFT enhances overall running velocity across the race or primarily alters pacing strategies.

Frontiers

May

10th

2026

01:00

B2B Tag

Copenhagen Marathon: Race Record Crushed by Debutant

Following a third-place finish at the Paris Half Marathon in March, Chebwogen’s debut at the full distance was highly anticipated. Conditions in Copenhagen were ideal—12 degrees Celsius with overcast skies—and the elite women set an aggressive opening pace.

Via Ritzau

May

9th

2026

03:03

B2B Tag

Bol to debut, Duplantis relocates, seeks world record and Belarus rejected by World Athletics

Femke Broeders-Bol outdoor debut Dutch 400 metre and 400 metre track phenom Femke Broeders-Bol will make her long-anticipated outdoor 800m debut at the 45th annual FBK Games in Hengelo, Netherlands on Sunday June 21. This will be the latest move in her potential permanent move up to the two-lap distance event after announcing her switch in October 2025.

Athletics Illustrated

May

9th

2026

01:00

B2B Tag

Greatest of All Time: Development of a Ranking System to Determine the Most Successful Olympic and World Championship Runners Since 1896

Abstract This study aimed to identify the Greatest of All Time (GOAT) athlete in running events held at the Olympic Games and World Athletics championships. The achievements of 1294 men and 824 women who won at least one medal in any sprint, hurdles, or distance event at major global championships since 1896, or set a World Record (WR) since 1912, were collated.

SpringerLink

May

8th

2026

01:00

Partnerships and Alliances, Sports Rights Updates

Ethiopia: Hagerie TV secures FTA rights for World Athletics Series

Hagerie TV has secured free-to-air media rights in Ethiopia for all World Athletics Series events through to 2029. The agreement marks a significant milestone as Hagerie TV becomes the first private Ethiopian broadcaster to obtain such rights.

Advanced Television

May

7th

2026

01:00

Events, B2B Tag

Children around the world celebrate five years of Kids’ Athletics Day

Road to two million: campaign aims to inspire 700,000-plus kids to get moving in 2026 Children around the world are celebrating five years of Kids’ Athletics Day by getting involved in the month-long campaign to inspire at least 700,000 more young people to get moving in 2026.

World Athletics

Examples of World Athletics's suppliers include Net Insight, Deltatre and NEP Group.

Example Suppliers

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World Athletics sells broadcasting rights of its 15 marathon and athletics competitions to 134 companies globally, covering 40 countries. World Athletics's rights holders include YouTube. World Athletics currently holds 8 broadcasting rights for sports competitions including athletics and marathon.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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Analysis

Data

Analysis

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World Athletics

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

Similar Companies

Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

Analyst insight reports