World Athletics, a privately owned organization headquartered in Monaco, functions as a tier 1 media tech buyer. Founded in 1912, the organization has approximately 400 employees and reported $99.4M in revenue as of 2024. The company's main product focuses on spectator sports. It operates as the international governing body for athletics, encompassing track & field and running events.

Revenue

Founded

1912

Headcount

613

Headquarters

Monaco

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On July 9, 2026, Russian Athletics appealed to the Court of Arbitration for Sport (CAS) against World Athletics' decision to maintain its ban on Russian and Belarusian athletes, asserting the ban affects fundamental interests and restricts athletes' rights on discriminatory grounds. World Athletics responded, stating it would strenuously defend its position. This appeal followed World Athletics' confirmation on July 4 that the ban, initially imposed in March 2022 after Russia's invasion of Ukraine, would remain in place to preserve the integrity and fairness of global athletic competitions. Earlier, on July 3, World Athletics reclassified India from Category B to Category A on its Anti-Doping Risk Assessment, placing it among the highest-risk nations. This reclassification occurred as India topped the Athletics Integrity Unit’s (AIU) global list of dope offenders with 162 cases. Previously, on June 22, a five-member World Athletics delegation, led by Bid Evaluation Panel Chairman Antti Pihlakoski, visited Gujarat, India, to assess the region ahead of a proposed World Athletics Championship in 2031.

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World Athletics offers 18 products in the media and telecoms services and sports industries. World Athletics's product portfolio comprises of sports tickets, merchandise and sponsorship, search, social, and retail media and athletics and multi-discipline sports.
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World Athletics's revenues were less than $250M in 2024. Caretta Research has split World Athletics's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Athletics's revenue breakdown subscribe to Caretta Portal.
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Examples of World Athletics's suppliers include AMP Visual TV, NEP Group and Deltatre.

Example Suppliers

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World Athletics sells broadcasting rights of its 15 marathon and athletics competitions to 136 companies globally, covering 40 countries. World Athletics's rights holders include YouTube. World Athletics currently holds 8 broadcasting rights for sports competitions including athletics and marathon.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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