News Summary:
Ease Live powered over 76.5 million interactive fan sessions for three major European media operators, including France's M6+ and Austria's ServusTV On, during the FIFA World Cup™ this summer, enabling fans to access live statistics, participate in polls, and explore contextual content via OTT services. Previously, on June 23, 2026, the company powered a new interactive mobile and web experience for Rally.TV ahead of the EKO Acropolis Rally Greece, allowing FIA World Rally Championship (WRC) fans to track cars live through each stage, view split times, compare drivers, and follow results in real-time. Earlier, on May 5, 2026, Ease Live, an Evertz company, secured a US Patent for its proprietary graphical overlay technology, which forms the foundation for interactive live viewing experiences and enables precise context-aware advertising across streamed sports and entertainment. This followed its successful deployment on Red Bull TV for Premier Padel, announced on March 10, 2026, as the global racket sport tour reported a 30% year-on-year increase in worldwide broadcast viewership. On January 27, 2026, Ease Live also announced support for VAST (Video Ad Serving Template) through its graphical overlay technology, enabling new contextual ad formats to appear on top of live and on-demand video streams across connected TV and OTT, thereby unlocking new on-stream video ad inventory.
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