Magycal, previously known as Viva Superstars, is a privately owned company headquartered in Portugal. Founded in 2012, with approximately 20 employees, it reported $2.6M in revenue as of 2023. The company functions as a tier 3 media tech buyer, specializing in sports tech. It operates as an OTT app development company that creates interactive digital solutions designed to engage audiences through live streaming interaction.
On June 24, 2026, Magycal officially entered the US OTT market through a strategic partnership with global video tech company Kaltura, marking a significant milestone in its international expansion. Previously, on May 26, the company's commitment to innovation, internationalization, and new products, and its vision for growth were explored in a feature by Business IT. Earlier, on May 5, Magycal upgraded the official app for "Secret Story – Desafio Final," introducing a Native Forum feature that allows fans to debate, comment, and react to the program within the app. This update marked a new chapter in Magycal’s decade-long partnership with Grupo Media Capital, for whom Magycal has been building the technology behind "Secret Story" since 2016, including Portugal’s first mobile voting experience and AI-powered real-time interactions in 2018.
Magycal offers 3 products in the media tech industry. Magycal's product portfolio comprises of sports tech and video business systems.
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Magycal's revenues were less than $10M in 2024. Caretta Research has split Magycal's revenue into 2 different product categories, the largest of which is fan engagement tools and platforms. For full access to Magycal's revenue breakdown subscribe to Caretta Portal.
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Magycal's customers primarily consist of broadcast television and radio companies. Examples of Magycal's customers include SIC, TVI Portugal and Sport TV. Magycal has partners like Kaltura. Magycal has suppliers like Wowza.
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