SkyShowtime, a privately owned company headquartered in the UK, functions as a tier 1 media tech buyer. It was founded in 2021 and employs approximately 160 individuals. The company reported $297.7M in revenue as of 2024. Its parent companies are Paramount Global and Sky Group. The company specializes in broadcast television and radio. SkyShowtime operates as a European joint-venture between Comcast and Paramount Skydance Corporation, combining programming from Peacock, Paramount+, and Sky Studios. It launched in European markets where Sky does not operate its satellite and cable services; meanwhile, viewers in countries such as the United Kingdom and Ireland access both Paramount+ and Peacock on their Sky Q and NOW boxes, along with Sky Glass television sets.
SkyShowtime trebled its ad impressions by partnering with FreeWheel's Streaming Hub Marketplace, as of March 13, 2026. The collaboration enabled SkyShowtime to expand its ad business into new markets and unlock demand sources by utilizing FreeWheel's regional relationships for publisher-to-publisher deals, addressing the company's lack of local sales teams. Previously, on February 5, 2026, SkyShowtime appointed a media agency, which replaced incumbent Wavemaker. This followed a new multi-year agreement signed on February 1, 2026, with telecom operator Telia, deepening their partnership in television and streaming. The agreement aims to increase accessibility for more households in spring 2026, though no financial details were disclosed.
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SkyShowtime offers 2 products in the media and telecoms services industry. SkyShowtime's product portfolio comprises of media and TV services and broadcast television and radio.
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SkyShowtime's revenues were less than $500M in 2024. Caretta Research has split SkyShowtime's revenue into 2 different product categories, the largest of which is linear (national channel groups). For full access to SkyShowtime's revenue breakdown subscribe to Caretta Portal.
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