News Summary:
Reports emerged on September 15, 2026, that Comcast’s NBC and Paramount Skydance are considering ending the operations of SkyShowtime, their joint streaming platform in European markets, with the board reportedly sending a letter to CEO Monty Sarhan. This followed news on September 14, 2026, that Comcast and Paramount were exploring strategic options for the European streaming joint venture, including a possible winding down of the service. A letter from the SkyShowtime board to CEO Monty Sarhan, shared with staff on Monday, cited "highly challenging" and rapidly evolving market conditions despite the team's work. Earlier, on September 1, 2026, One Hungary added SkyShowtime to selected broadband and television packages under a new distribution agreement, offering it as a standalone add-on or through a dedicated fixed broadband bundle. Previously, on March 13, 2026, SkyShowtime partnered with FreeWheel’s Streaming Hub Marketplace, which trebled its ad impressions. This collaboration allowed SkyShowtime to expand its ad business into new markets and unlock new sources of demand, addressing its lack of local sales teams. In February 2026, SkyShowtime appointed a media agency; Wavemaker was the incumbent on the account.
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