JioStar, also known as JioHotstar, Hotstar, Disney+ Hotstar, and Star India, is a privately owned company headquartered in India. Founded in 2015, it employs approximately 740 individuals and reported $410.0M in revenue as of 2024. The company functions as a tier 1 media tech buyer and operates primarily in broadcast television and radio. It is associated with parent companies including Disney+ (Disney Streaming), Viacom18, and JioCinema. As a media and entertainment joint venture formed from the merger between Reliance's Viacom18 and Disney's Star India, JioStar operates as the primary media platform for Reliance's Media & Entertainment business. It distributes content through a television network and a unified streaming service, JioHotstar, which integrates the former JioCinema and Disney+ Hotstar platforms. Its television and streaming services collectively reach an audience of over 750 million viewers weekly, offering a content portfolio that includes entertainment and sports, featuring brands like Colors, Star Plus, Star Gold, and Star Sports.
JioStar recently highlighted its ad sales approach at ad:tech 2026 on March 19, positing that while digital spending has scaled significantly, an imbalance exists with too much focus on demand fulfillment over demand generation. The company proposed streaming commerce-led formats and offline measurement to help brands re-emphasize demand building. As of March 15, Akash Saxena serves as the Chief Technology Officer at JioStar, leading the end-to-end technology strategy for its flagship streaming platform, JioHotstar. Saxena brings over 25 years of experience in product engineering, infrastructure, and digital streaming, defining the technical vision to ensure scalability, resilience, and performance. Earlier, on March 12, Piush Kothari, Executive Vice President – Head Subscriptions (SVOD) and Media, announced his departure from JioHotstar through a LinkedIn post. Kothari reflected on his 6.5-year journey in the media and entertainment sector, which included leadership roles at DisneyStar and later at JioStar.
JioStar offers 7 products in the media and telecoms services industry. JioStar's product portfolio comprises of media and TV services and broadcast television and radio.
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JioStar's revenues were less than $500M in 2024. Caretta Research has split JioStar's revenue into 3 different product categories, the largest of which is linear (national channel groups). For full access to JioStar's revenue breakdown subscribe to Caretta Portal.
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JioStar currently holds 66 broadcasting rights for sports competitions including australian rules football, motorsports, table tennis, esports, combat sports, baseball, golf, multi-sport, field hockey, kabaddi, soccer | association football, cricket, tennis, badminton, american football and polo.
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