Banijay is a privately owned company headquartered in Paris, France, operating as a tier 1 media tech buyer. Controlled via FL Entertainment (LOV Group) and listing Banijay Group as a parent company, it was founded in 2008 by Stéphane Courbit. The company employs approximately 620 individuals and reported $2.8B in revenue as of 2024. Specializing in content rights, Banijay functions as a significant independent television production and media distribution conglomerate. Its global market presence has been established through strategic consolidation, including acquisitions such as Zodiak Media (2016) and Endemol Shine Group (2020), alongside a substantial merger combining Banijay Entertainment with All3Media. The consolidated enterprise includes over 170 creative labels operating across 25 countries and controls an expansive library of more than 260,000 hours of multi-genre programming. This library anchors recognized unscripted and scripted intellectual properties (IP) like The Traitors, Big Brother, Survivor, MasterChef, Peaky Blinders, Gogglebox, and Black Mirror. Beyond core television production, Banijay has diversified into additional sectors, managing premium live events through Banijay Live (Balich Wonder Studio) and a digital media and sports betting ecosystem via Banijay Gaming (Betclic and Tipico).
On September 18, 2026, BetMGM launched "The Traitors™ Faithful Riches" in Alberta and Ontario, establishing a foundation for a growing iGaming content portfolio through an exclusive agreement with All3Media International, part of media and entertainment group Banijay Entertainment. Previously, on September 17, Banijay Kids & Family announced a collaboration with Martine Cosmetics for a dedicated "Totally Spies!" beauty collection, celebrating 25 years of the animated franchise. On September 16, Peacock ordered three additional seasons of its Emmy Award-winning reality competition series "The Traitors," produced by Studio Lambert, with Alan Cumming set to return as host. Also on September 16, Banijay-backed Lime Pictures and Roseberry Media launched their vertical co-production "Revenge Is a Dish," a romantic thriller now available globally on Roseberry Media’s epis streaming service. That same day, All3Media chief operating officer Sara Geater departed the company following its merger with Banijay, despite initial plans for her to continue working alongside Jane Turton, who was appointed deputy CEO to Banijay leader Marco Bassetti.
Banijay has customers like RTL Deutschland. Banijay has commercial and technical partners like Prime Video & Amazon Studios, Keshet Media Group and Pokeepsie Films. Examples of Banijay's suppliers include Gravity Media, EMG (Euro Media Group) and Moments Lab.
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