RTL Deutschland, also known as Mediengruppe RTL Deutschland, is a privately owned Germany-based media company that operates as a subsidiary of RTL Group. Founded in 2008, the company, with its subsidiary RTL Technology, employs approximately 4,000 individuals and reported $2.9B in revenue as of 2024. Functioning as a tier 1 media tech buyer, its main product involves broadcast television and radio. The company manages a portfolio of thematic channels and a streaming service in Germany, which was created to manage the German operations of RTL Group.
RTL Deutschland operates within a fragmented television landscape, where programmatic technologies increasingly drive automation across linear, addressable, and connected TV. Against this backdrop, on January 29, 2026, the company announced a comprehensive restructuring plan, including 600 full-time job cuts, with 230 positions eliminated in the news sector and a major impact on its marketing department, driven by declining advertising revenue in linear television. Earlier in January, Ad Alliance, RTL Deutschland's marketing unit, reported on January 27 that its magazine portfolio reached 29.05 million readers monthly, according to the ma Pressemedien 2026 I analysis by agma. This followed Ad Alliance's announcement on January 21 that it secured new and legacy advertising partners for “I’m a Celebrity – Get Me Out of Here!” broadcast on RTL and RTL+. Previously, around the turn of the year, RTL+ surpassed 7 million paying subscribers, establishing its position as Germany's largest national streaming service, having achieved an average of over 10 million monthly users during 2025, according to an announcement on January 10.
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RTL Deutschland offers 4 products in the media and telecoms services industry. RTL Deutschland's product portfolio comprises of broadcast television and radio.
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RTL Deutschland's revenues were over $1B in 2024. All the revenue comes from linear (national channel groups).
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Examples of RTL Deutschland's suppliers include Deutsche Telekom Germany, Lumen Technologies and SES Satellites.
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RTL Deutschland currently holds 15 broadcasting rights for sports competitions including motorsports, combat sports, linear (thematic channel groups), soccer | association football, handball and american football.
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