Avid, also known as Avid Technology, is a privately owned US-based company. Founded in 1987, the company employs approximately 1,310 individuals and reported $400.0M in revenue as of 2025, operating as a tier 1 media tech buyer. It specializes in audio and video solutions, including digital non-linear editing (NLE) systems, video and audio editing software, music notation solutions, and management and distribution services.

2025 Revenue

Founded

1987

Headcount

1,306

Headquarters

US

Primary Segment

Production and post production

Ownership

Privately Owned

Deployments

323

News Summary:

On May 1, 2026, Avid launched Pro Tools 2026.4, introducing Track Pin support for the MPEG-H immersive broadcast standard and Dolby Headphone Personalization. Track Pin enables users to lock important tracks within the edit window for sustained visibility. The update also enhanced Avid’s integrated speech-to-text capabilities and incorporated Massive X Player and premium sound content into the software. Previously, on April 29, 2026, Avid announced a partnership with Google Cloud to integrate generative and agentic AI into its creative tools. This collaboration aims to transform video editing into an AI-assisted experience by embedding Google’s Gemini models and Vertex AI directly into Avid’s solutions.

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Avid offers 19 products in the media tech and media and telecoms services industries. Avid's product portfolio comprises of media cloud and storage, live production, content supply chain, production and post production, audio, content rights and graphics.
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Avid's revenues were less than $500M in 2025. Caretta Research has split Avid's revenue into 13 different product categories, the largest of which is live video ingest and playout servers. For full access to Avid's revenue breakdown subscribe to Caretta Portal.
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Avid's customers primarily consist of enterprise cloud companies. Examples of Avid's customers include NBCUniversal, China Media Group and Amazon Web Services (AWS). Avid has commercial and technical partners like Chyron, Ortana Media Group and Amazon Web Services (AWS). Examples of Avid's suppliers include MainConcept, Matrox Video and Zero Density.

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