Avid

https://www.avid.com/
https://www.linkedin.com/company/avid-technology/

Avid Technology, a privately held US company founded in 1987, provides multimedia technology solutions. Employing approximately 1670 people, the company's offerings include digital non-linear editing (NLE) systems, video and audio editing software, music notation software, and content management and distribution services. In 2023, Avid's revenue was less than $500 million. Its primary focus is on live production technologies.

2024 Revenue

Founded

1987

Headcount

1,663

Headquarters

Primary Segment

Production and post production

Ownership

Privately Owned

Deployments

316

News Summary:

Avid unveiled Avid Content Core, a content data platform designed to improve content production and publishing efficiency. On September 8, 2025, at IBC 2025 in Paris, the UHD World Association announced a technical collaboration with Avid to integrate the Audio Vivid standard into Pro Tools. Avid also partnered with wTVision to integrate wTVision's graphics solutions into Avid's newsroom workflows, allowing journalists to access and use graphics directly within Avid iNEWS. At IBC 2025 in Amsterdam, Avid showcased AI-driven updates for Media Composer, Pro Tools, and MediaCentral, along with expanded APIs and partner integrations focused on automating editorial workflows. These updates aim to address production bottlenecks in areas such as transcription, translation, media management, and newsroom scheduling.

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Avid offers 19 products in the media tech and media and telecoms services industries. Avid's product portfolio comprises of media cloud and storage, graphics, audio, content rights, production and post production, live production and content supply chain.

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Avid's revenues were less than $500M in 2024. Caretta Research has split Avid's revenue into 13 different product categories, the largest of which is live video ingest and playout servers. For full access to Avid's revenue breakdown subscribe to Caretta Portal.

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Jan

23rd

2026

09:37

Emerging Tech

Avid Media Composer 2025.12 Documentation (Editing Guide) with Chapter Links

The gold-standard NLE, Avid Media Composer, has received another update. The latest version, 2025.12, introduces several noteworthy enhancements, including those to the Transcript tool, a waveform map in the Source Monitor, the ability to import markers directly into source clips, including those created in our integrated media asset manager ELEMENTS Media Library, and much more.

Elements

Jan

21st

2026

21:50

New Offerings, Artificial Intelligence

LEGO reinvents brand alliances: When content becomes entertainment

[Translated] Kenna Hilburn, Chief Product Officer of Avid, showed her enthusiasm for the company's comprehensive approach to content creators.

PRODU

Jan

20th

2026

06:08

Partnerships and Alliances, B2B Tag

Reimagining media’s future: a conversation with Avid CTO, Tom Sharma

How do you reflect on your first year at Avid? Does that tie into any wider shifts in the industry you’ve seen over the last year? My first year was about focus, modernisation, and momentum. Focus on what works and what differentiates Avid: our core IP, our role at the heart of media workflows, and how we modernise that in a way that lets us leapfrog and drive industry-wide momentum.

TVBEurope

Jan

19th

2026

13:00

New Offerings, Emerging Tech

Avid Presents at NAMM Show 2026 with Immersive Audio, AI, and Advanced Integrations

[Translated] Attendees at the fair will be able to learn about Avid's latest solutions through demonstration modules focused on:-Pro Tools Creation Music: new MIDI improvements, compatibility with MPE, Track Pin, Advanced Speech-to-Text, and Splice integration.-Nu·Studio

Newsline Report

Jan

17th

2026

08:32

Emerging Tech, B2B Tag

Avid Impels the Art of Sound at NAMM 2026

[Translated] 70Avid demonstrates at NAMM 2026 how it impels the art of sound by presenting innovations that shape the future of audio creation, covering immersive production and improved workflows with artificial intelligence to deep integrations with its ecosystem partners.

Panorama Audiovisual Brazil

Jan

16th

2026

13:02

Emerging Tech, B2B Tag

Making the Media S6E04: Smooth Operator

S6E04: Smooth Operator Modern media production is inherently complex. Multiple applications, diverse formats and codecs, on-premises and cloud environments, and specialized workflows all make building seamless production pipelines a challenge. UK-based technology company Marquis is at the heart of solving these challenges.

Avid Technology

Jan

15th

2026

18:30

New Offerings, Artificial Intelligence

Bad Bunny Previews Super Bowl LX Halftime Show in New Apple Music Trailer

[Translated] Kenna Hilburn, Chief Product Officer of Avid, showed her enthusiasm for the company's comprehensive approach to content creators.

PRODU

Jan

15th

2026

18:30

Management Changes, New Offerings, Artificial Intelligence

Leaders from BeautifulBeast, Dieste, and ThinkNow Join the Hispanic Marketing Council Board of Directors

[Translated] Kenna Hilburn, Chief Product Officer of Avid, showed her enthusiasm for the company's comprehensive approach to content creators.

PRODU

Jan

15th

2026

18:30

New Offerings, Artificial Intelligence

Origins: An NFL Collection’ Marks 5-Year Milestone at Super Bowl LX Featuring San Francisco Bay Area Brands

[Translated] Kenna Hilburn, Chief Product Officer of Avid, showed her enthusiasm for the company's comprehensive approach to content creators.

PRODU

Jan

15th

2026

15:25

Emerging Tech

Avid To Highlight New & Ongoing Advances At 2026 NAMM Show

Avi d announced that it will be presenting new and ongoing developments at the upcoming 2026 NAMM Show at the Anaheim Convention Center (booth 15102), including tools for immersive production and AI-enhanced workflows, as well as integrated partner tools.

ProSoundWeb

Jan

14th

2026

15:08

New Offerings, Emerging Tech

Avid released the new version of Pro Tools

Latin America. Avid released Pro Tools 2025.12, bringing feature enhancements for music creation and audio post-production. The latest version of Pro Tools introduces new support for immersive mixing with UHD World Association (UWA) Audio Vivid, enhanced SoundFlow functionality with built-in Bounce Factory Lite, and new Inner Circle rewards from innovative plugin and content partners.

AVI Latin American

Jan

14th

2026

09:29

Artificial Intelligence

Avid Accelerates the Future of Immersive Audio, AI Automation, and Networked Sound

[Translated] Avid presents its comprehensive vision for the future of professional audio in 2026, highlighting advancements in immersive production, AI-based automation, networked audio, and ecosystem integration, both for studios and live scenarios. This integrated approach will be shared during the 2026 NAMM Show from January 20 to 24.During the event, Avid will showcase the latest innovations in Pro Tools, Sibelius, and Avid VENUE, along with new technological partner integrations, practical demonstrations, and live sessions with high-level creators.

PRODU

Avid's customers primarily consist of broadcast television and radio and enterprise cloud companies. Examples of Avid's customers include China Media Group (CMG), NBCUniversal and Amazon Web Services (AWS). Avid has commercial and technical partners like Remote Picture Labs (RPL), Chyron and Amazon Web Services (AWS). Examples of Avid's suppliers include MainConcept, Zero Density and Matrox Video.

Analysis

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Analysis

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Avid

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

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News Summary:

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