Avid

https://www.avid.com/
https://www.linkedin.com/company/avid-technology/

Avid, also known as Avid Technology, is a privately owned company headquartered in the US. Founded in 1987, the company employs approximately 1,670 individuals and reported $410.0M in revenue as of 2024. As a tier 1 media tech buyer specializing in production and post-production, the company focuses on audio and video solutions. These solutions include digital non-linear editing (NLE) systems, video and audio editing software, music notation solutions, and management and distribution services.

2024 Revenue

Founded

1987

Headcount

1,663

Headquarters

Primary Segment

Production and post production

Ownership

Privately Owned

Deployments

317

News Summary:

Avid discussed the integration of artificial intelligence (AI) into media workflows and production systems as part of its "Industry Insights" roundtable series on March 17, emphasizing how AI is being woven into existing newsroom systems, production environments, and media supply chains. This follows the company's "Creator Days Sale," which began on March 16, offering a 20% discount on new annual subscriptions for its Pro Tools, Media Composer, and Sibelius software through April 13, 2026. Earlier, on March 12, Avid's initial "Industry Insights" installment examined AI's practical value across production, post, editorial, and distribution workflows in broadcast and media operations.

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Avid offers 19 products in the media and telecoms services and media tech industries. Avid's product portfolio comprises of content rights, audio, media cloud and storage, content supply chain, graphics, production and post production and live production.

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Avid's revenues were less than $500M in 2024. Caretta Research has split Avid's revenue into 13 different product categories, the largest of which is live video ingest and playout servers. For full access to Avid's revenue breakdown subscribe to Caretta Portal.

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Mar

17th

2026

18:30

Artificial Intelligence, B2B Tag

Industry Insights: Integrating AI into workflows and production systems

As artificial intelligence becomes more embedded in broadcast operations, the challenge is no longer simply adding new tools. It is integrating intelligence into the systems media organizations already rely on every day. In this second installment of our three-part Industry Insights roundtable, vendors examine how AI is being woven into newsroom systems, production environments and media supply chains rather than layered on top as separate platforms.

NewscastStudio

Mar

16th

2026

07:22

Emerging Tech

Avid Creator Days Sale: 20% Off Pro Tools, Media Composer & Sibelius thru April 13, 2026

Avid Pro Tools Avid Creator Days Sale: Save 20% on new annual subscriptions through April 13, 2026 End-to-end Music Production Software Pro Tools® is the most flexible audio production software for making music, movies, and TV shows, providing a complete set of tools to create, record, edit, and mix audio.

Toolfarm

Mar

15th

2026

18:30

B2B Tag

Strong Finance Starts with HR: The Overlooked Partnership Every CFO Should Prioritize

The partnership between FP&A and HR is one that is rarely talked about, often overlooked, and certainly deemphasized at many companies. However, this critical partnership has an enormous impact on the scope, depth, efficiency, and effectiveness of each team.

Riveron

Mar

12th

2026

18:30

Artificial Intelligence, B2B Tag

Industry Insights: How AI is finding a place in everyday media workflows

Artificial intelligence is moving beyond experimentation and into the daily mechanics of broadcast and media operations. In this first installment of our three-part Industry Insights roundtable, vendors examine where AI is now delivering practical value across production, post, editorial and distribution workflows.

NewscastStudio

Mar

10th

2026

02:30

Partnerships and Alliances, Big Data/Analytics

Fundraising Benchmarks, Rebuilt for the Way Fundraising Really Works

Avid and Wiland™ launch the largest nonprofit fundraising benchmark ever created—giving fundraisers free, instant access to up-to-date performance data from peers. Dallas, TX — March 10, 2026 — Avid, the Fundraising Operating System built for hands-on fundraisers, today announced a new partnership with Wiland™, a leader in predictive audience intelligence and marketing analytics, to launch the largest, most up-to-date nonprofit fundraising benchmark ever made available to the sector.

Avid

Mar

9th

2026

19:08

Awards and Recognitions, B2B Tag

A new AVID Showcase School

By Stephanie Hoppe Hood River County School District CASCADE LOCKS — Cascade Locks Elementary School has officially been recognized as an AVID Showcase School. This designation establishes the school as a premier learning site and a model of educational excellence for the Pacific Northwest and beyond.

Tncontentexchange

Mar

9th

2026

18:30

Partnerships and Alliances, Big Data/Analytics

Fundraising Benchmarks, Rebuilt for the Way Fundraising Really Works

Avid, the Fundraising Operating System built for hands-on fundraisers, today announced a new partnership with Wiland™, a leader in predictive audience intelligence and marketing analytics, to launch the largest, most up-to-date nonprofit fundraising benchmark ever made available to the sector.

Pressrelease

Mar

9th

2026

18:30

Partnerships and Alliances, Big Data/Analytics

Fundraising Benchmarks, Rebuilt for the Way Fundraising Really Works

Avid and Wiland™launch the largest nonprofit fundraising benchmark ever created - giving fundraisers free, instant access to up-to-date performance data from peers. DALLAS, TEXAS / ACCESS Newswire / March 10, 2026 / Avid, the Fundraising Operating System built for hands-on fundraisers, today announced a new partnership with Wiland™, a leader in predictive audience intelligence and marketing analytics, to launch the largest, most up-to-date nonprofit fundraising benchmark ever made available to the sector.

Associated Press

Mar

9th

2026

06:30

New Offerings, Emerging Tech

AVID launches new microchip scanner

AVID has launched the MiniTracker 4 universal microchip scanner for veterinary practices, border control, rescue organisations and animal wardens. The company says the MiniTracker 4 has been designed to make microchip scanning faster, more reliable and less stressful for a wide range of animals.

VetSurgeon

Mar

5th

2026

10:23

Big Data/Analytics, B2B Tag

Keep Fundraising Moving During Your CRM Migration

CRM migrations are a major undertaking for a nonprofit. And they can be a massive headache. But occasionally they’re necessary for an improved user experience, simpler donor records, improved back-office operations, and more. If find yourself facing a CRM migration, Avid can make it much smoother.

Avid

Mar

3rd

2026

16:27

Emerging Tech, B2B Tag

Best Plugins for Pro Tools (Free & Paid) - Blog

While Pro Tools’ stock plugins can take you very far, the needs are different for any given producer to fulfill their creative vision to the fullest. More than likely, to find the best Pro Tools plugins for you, at some point you’ll look to the expansive world of third-party options.

Splice

Mar

2nd

2026

02:30

Emerging Tech

35 Best Sites for Filmmakers

Best Sites for Filmmakers Best sites for stock footage and video assets Stock footage and video assets can play a key role in any film project. Filmmakers often use video effects, sound effects, music, backgrounds, and stock clips .

Studiobinder

Avid's customers primarily consist of enterprise cloud companies. Examples of Avid's customers include NBCUniversal, Amazon Web Services (AWS) and China Media Group. Avid has commercial and technical partners like Remote Picture Labs (RPL), Chyron and Amazon Web Services (AWS). Examples of Avid's suppliers include MainConcept, Zero Density and Matrox Video.

Analysis

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Analysis

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Avid

2024 Revenue

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News Summary:

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