Dallas Cowboys

Dallas Cowboys

http://www.dallascowboys.com
https://www.linkedin.com/company/dallascowboys/

Dallas Cowboys is a privately owned entity headquartered in the United States. Founded in 1960, the organization has an estimated 1,430 employees and reported $1.3B in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in spectator sports. The Dallas Cowboys operate as a professional American football team based in the Dallas–Fort Worth metroplex, competing in the National Football League (NFL) as a member club of the National Football Conference (NFC) East division. While headquartered in Frisco, Texas, the team plays its home games at AT&T Stadium in Arlington, Texas, a venue it has utilized since its opening in 2009.

2024 Revenue

Founded

1960

Headcount

1,537

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

Similar Companies

Subscribe for full access to Dallas Cowboys's profile

Dallas Cowboys offers 4 products in the sports and media and telecoms services industries. Dallas Cowboys's product portfolio comprises of search, social, and retail media and sports tickets, merchandise and sponsorship.

Subscribe for full access to Dallas Cowboys's products in full detail

Dallas Cowboys's revenues were over $1B in 2024. Caretta Research has split Dallas Cowboys's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to Dallas Cowboys's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Dallas Cowboys's revenue in full detail

Sep

22nd

2026

10:59

Partnerships and Alliances, B2B Tag, Brand Collaborations, Partnerships

Sally Beauty inks deal with Dallas Cowboys, cheerleaders

PLANO, Texas — Sally Beauty today announced a multiyear deal to become the official beauty retailer of the Dallas Cowboys and the Dallas Cowboys Cheerleaders. Sally Beauty and the NFL club will work together to integrate hair color, hair care and nails throughout in-stadium advertising and activations, digital media and promotional appearances.

Chain Drug Review

Sep

22nd

2026

10:28

When $1 billion in renovations at AT&T Stadium could start

Arlington officials in April approved financing and extending the lease with the Dallas Cowboys until 2055. Now they have a few more details on when work could start on a wide variety of upgrades.

The Business Journals

Sep

22nd

2026

09:56

B2B Tag, Events and Conferences

Jerry Jones on 105.3 The Fan | 9-22-26

Cowboys Owner, President, & GM Jerry Jones joins 105.3 The Fan to share his thoughts on the Cowboys 37-20 victory against the Washington Commanders and more. Cowboys Owner, President, & GM Jerry Jones joins 105.3 The Fan to share his thoughts on the Cowboys 37-20 victory against the Washington Commanders and more.

Sep

22nd

2026

07:51

Jerry Jones Teases Cowboys Spending After Revealing Plans To Make This Year ‘Special’

Jerry Jones didn’t exactly hide his excitement after the Dallas Cowboys handled the Washington Commanders in Week 2. His postgame line about an “old man with money” immediately got people wondering whether the Cowboys could make another move.

Gridironheroics

Sep

22nd

2026

07:40

Partnerships and Alliances, B2B Tag, Partnerships

Sally Beauty partners with Dallas Cowboys as official retailer

PLANO, Texas - Sally Beauty Holdings Inc. ( NYSE:SBH ) announced today a multiyear partnership designating Sally Beauty as the Official Beauty Retailer of the Dallas Cowboys and Dallas Cowboys Cheerleaders. The partnership will include in-stadium advertising, digital media, and various activations from training camp through game day, according to a press release statement.

Investing India

Sep

22nd

2026

07:15

Partnerships and Alliances, B2B Tag, Partnerships

Abercrombie & Fitch expands partnership with Dallas Cowboys, DCC

Abercrombie & Fitch, a division of Abercrombie & Fitch, is expanding its relationship with the Dallas Cowboys, as it returns for a second year as the Official Fashion Partner of the team and the Dallas Cowboys Cheerleaders, DCC.

Sep

22nd

2026

03:00

Events, B2B Tag, Events and Conferences, New Offerings, Partnerships

Abercrombie & Fitch Expands Partnership with Dallas Cowboys and Dallas Cowboys Cheerleaders

NEW ALBANY, Ohio , Sept. 22, 2026 (GLOBE NEWSWIRE) -- Abercrombie & Fitch ( Abercrombie ), a division of Abercrombie & Fitch Co. (NYSE: ANF), is expanding its relationship with the Dallas Cowboys , as it returns for a second year as the Official Fashion Partner of the team and the Dallas Cowboys Cheerleaders (DCC).

Sep

21st

2026

12:11

Stephen Jones on 105.3 The Fan | 9-18-26

Cowboys COO and Co-Owner Stephen Jones joins 105.3 The Fan to share his thoughts on facing the Washington Commanders and more. Cowboys COO and Co-Owner Stephen Jones joins 105.3 The Fan to share his thoughts on facing the Washington Commanders and more.

Sep

21st

2026

06:30

Emerging Tech, B2B Tag

Inside AT&T Stadium: The Network Behind a More Connected Cowboys Game Day

For Dallas Cowboys fans, game day starts long before kickoff. In the parking lot, they’re accessing digital parking passes and making their way to AT&T Stadium. From there, they’re scanning mobile tickets, finding seats, ordering food, and sharing photos and videos with friends and family watching from home.

Examples of Dallas Cowboys's suppliers include Creative Realities, SMT (SportsMEDIA Technology) and Catapult Group.

Example Suppliers

Subscribe for full access to Dallas Cowboys's profile

Analyst insight reports

A fast guide to FAST

How AI is impacting media jobs

New formats, new devices

Keeping up appearances

Subscribe to access all analyst insight reports