PGA Tour

http://www.pgatour.com/
https://www.linkedin.com/company/pga-tour/

PGA Tour is a privately owned organization headquartered in the US. Founded in 1929, it operates with an estimated 2,400 employees and reported $760.6M in revenue as of 2024. The company specializes in spectator sports, primarily functioning as the organizer of the main professional golf tours in the US and North America, and also functions as a tier 1 media tech buyer.

2024 Revenue

Founded

1929

Headcount

3,454

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

News Summary:

The PGA Tour's inaugural Biltmore Championship is currently underway at The Cliffs at Walnut Cove in western North Carolina, with organizers projecting the event will generate $10 million in direct spending within the Asheville area, contributing to regional recovery. Previously, on September 16, 2026, the PGA Tour highlighted the Deutsche Bank Singapore Open, scheduled for April 15-18 over The Serapong course at Sentosa Golf Club, as an important milestone in a new tripartite partnership with the Asian Tour and the DP World Tour, co-sanctioning the event. Also on September 16, the PGA Tour appointed Mike Mahar as Chief Technology Officer, leveraging his over two decades of technology leadership experience, including a comprehensive technology transformation at Wyndham Hotels & Resorts where he consolidated systems and migrated to AWS and SaaS-based platforms. This follows the PGA Tour's partnership with global pharmaceutical company AbbVie, announced on September 15, 2026, which named AbbVie the Official Pharmaceutical Sponsor of the PGA Tour and the 2026 Presidents Cup.

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PGA Tour offers 6 products in the sports and media and telecoms services industries. PGA Tour's product portfolio comprises of golf, sports tickets, merchandise and sponsorship, search, social, and retail media and content rights.

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PGA Tour's revenues were less than $1B in 2024. Caretta Research has split PGA Tour's revenue into 5 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.

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Sep

23rd

2026

04:40

Bankruptcy, B2B Tag, Bankruptcy

Business of Sports: LIV and let die — a colossal waste of money over a grudge

This article first appeared in The Edge Malaysia Weekly on September 21, 2026 - September 27, 2026 We all make mistakes” was Greg Norman’s response to a question about the 2018 murder and dismemberment of journalist Jamal Kashoggi.

The Edge Malaysia

Sep

17th

2026

17:15

Events, B2B Tag, Events and Conferences

PGA Tour’s Inaugural Biltmore Championship Boosts Asheville Recovery

Tournament Debut and Economic Stakes The inaugural Biltmore Championship is officially underway at The Cliffs at Walnut Cove in western North Carolina, marking a significant addition to the PGA Tour calendar. Beyond the professional competition, the event is being leveraged as a strategic engine for regional recovery, with organizers projecting $10 million in direct spending within the Asheville area, according to WLOS.

Azat TV

Sep

17th

2026

07:30

B2B Tag, Marketing and Promotional Activities, Regulations and Policies

PGA Announces Golf Will Be Loud Now

PONTE VEDRA BEACH, FL—In a dramatic reversal of decades of established organizational practice, the PGA Tour announced Wednesday that, effective immediately, golf would be loud.

The Onion

Sep

16th

2026

23:55

B2B Tag, Marketing and Promotional Activities, Events and Conferences, Partnerships

Singapore Open’s ‘Important Milestone’

Singapore: Next year’s Deutsche Bank Singapore Open has been hailed as an important milestone in the new tri-partite partnership between the Asian Tour, DP World Tour and the PGA Tour. Co-sanctioned by the DP World Tour and Asian Tour, the event will be held from April 15-18 over The Serapong course at Sentosa Golf Club.

Asian Golf Industry Federation

Sep

16th

2026

15:17

Management Changes, Emerging Tech, B2B Tag, Management Changes

PGA Tour Drives Digital Strategy with New CTO

Mike Mahar has been named Chief Technology Officer of the PGA Tour, bringing more than two decades of technology leadership experience focused on enterprise transformation and digital innovation. Mahar joins the PGA Tour from Wyndham Hotels & Resorts, where he led a comprehensive technology transformation that consolidated fragmented systems and moved the enterprise to AWS and SaaS-based platforms.

Nationalcioreview

Sep

16th

2026

08:01

Events, B2B Tag, Events and Conferences, Marketing and Promotional Activities, Partnerships

AbbVie Announces PGA TOUR Partnership and Birdies for Brain Health Campaign

AbbVie Announces PGA TOUR Partnership and Birdies for Brain Health Campaign Marketing & Advertising AbbVie and the PGA TOUR today announced a partnership naming AbbVie the Official Pharmaceutical Sponsor of the PGA TOUR and the 2026 Presidents Cup.

PharmaLive

Sep

16th

2026

06:30

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

PGA Tour: Names AbbVie as sponsor of the PGA Tour, 2026 Presidents Cup

NORTH CHICAGO, Ill., Sept. 15, 2026 – AbbVie (NYSE: ABBV), a global pharmaceutical leader, and the PGA TOUR today announced a partnership naming AbbVie the Official Pharmaceutical Sponsor of the PGA TOUR and the 2026 Presidents Cup.

The First Call

Sep

16th

2026

06:30

Management Changes, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Management Changes

PGA Tour: Announces 3 appointments in senior leadership

PONTE VEDRA BEACH, Florida – The PGA Tour today announced the addition of three experienced executives to its senior leadership team as part of the organization’s continued investment in the talent and capabilities needed to support its long-term growth strategy.

The First Call

Sep

16th

2026

06:30

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences, Partnerships

Singapore Open nets Deutsche Bank as title sponsor; PGA Tour signs AbbVie

German banking brand Deutsche Bank has secured a new agreement to title sponsor golf’s Singapore Open, which is returning to the DP World Tour calendar as a co-sanctioned event with the Asian Tour. The deal, running from 2027 to 2029, sees Deutsche Bank re-enter golf sponsorship, having previously partnered with the DP World Tour as the title partner of the Players’ Championship of Europe from 1995 to 2007.

Sportcal

Sep

16th

2026

03:52

Bankruptcy, B2B Tag, Bankruptcy

LIV players face PGA Tour lockout as return path is tightened

Australian LIV stars, including major winner Cameron Smith, could need to go through qualifying school or win a major to get back on the PGA Tour, with a raft of new eligibility rules for its new two-tiered structure set to begin in 2028.

Golf Australia Magazine

Sep

15th

2026

14:32

Events, B2B Tag, Events and Conferences, Regulations and Policies

PGA Tour reveals eligibility guidelines for the new

The PGA Tour’s Policy Board has approved a sweeping overhaul of its exemption and membership categories, as well as a new points system and a qualifying structure for its two-tier competitive framework that begins in 2028.

Golfdigestme

Sep

15th

2026

13:15

Management Changes, Emerging Tech, B2B Tag, Marketing and Promotional Activities, Management Changes

PGA Tour Strengthens Senior Leadership Team to Support Long

Tyler Rutstein added as Chief Marketing Officer, Mike Mahar as Chief Technology Officer and John Fizer as SVP, Investor Relations PONTE VEDRA BEACH, Florida – The PGA Tour today announced the addition of three experienced executives to its senior leadership team as part of the organization’s continued investment in the talent and capabilities needed to support its long-term growth strategy.

The Golf Wire

Examples of PGA Tour's suppliers include Adobe, NEP Group and Amazon Web Services (AWS).

Example Customers

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Example Suppliers

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PGA Tour sells broadcasting rights of its 2 golf competitions to 20 companies globally, covering 6 countries. PGA Tour's rights holders include Telefonica.