PGA Tour

http://www.pgatour.com/
https://www.linkedin.com/company/pga-tour/

PGA Tour, a privately owned entity headquartered in the US, was founded in 1929 and employs approximately 2,400 individuals. The organization reported $760.6M in revenue as of 2024 and operates as a tier 1 media tech buyer. The company's main product is spectator sports, specializing as the organizer of the main professional golf tours in the US and North America.

2024 Revenue

Founded

1929

Headcount

2,400

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

News Summary:

On March 21, 2026, Séamus Power aimed for a top-10 finish at the Valspar Championship, a result he believes would significantly boost his efforts to regain a full PGA Tour card. Power, a late entry from the reserve list for the second consecutive week, advanced ten places into 17th on three-under par after a third-round 70, following a performance that secured his cut. Earlier on March 21, Power expressed optimism about achieving a strong finish at Valspar to earn more starts toward his full PGA Tour status. The 2026 Valspar Championship, with a total purse of $9.1 million, allocated a winner's share of $1,638,000. On March 20, the championship field featured notable players including Justin Thomas, Robert MacIntyre, Matt Fitzpatrick, and Xander Schauffele. Also on March 20, Sungjae Im took a one-shot lead into the weekend, rallying on the back nine to edge ahead of David Lipsky amidst firm and fast conditions on the Copperhead course at Innisbrook.

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PGA Tour offers 6 products in the media and telecoms services and sports industries. PGA Tour's product portfolio comprises of golf, media and TV services, content rights and sports tickets, merchandise and sponsorship.

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PGA Tour's revenues were less than $1B in 2024. Caretta Research has split PGA Tour's revenue into 5 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.

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Mar

27th

2026

11:51

B2B Tag

From Mini Tours to the PGA Tour: How Breakthrough Actually Happens

Introduction Brooks Koepka started on mini tours.² Corey Conners Monday qualified.⁵ Sahith Theegala worked through sponsor exemptions and limited starts.⁴ None of those paths look the same, but they follow a similar pattern. Most PGA Tour players do not move directly from amateur success to the top level.

Chisos

Mar

26th

2026

18:30

B2B Tag

PGA Tour pro is 59 feet from hole. He finishes eight shots later

Brooks Koepka, who consulted on the renovation at Memorial Park muni, described the areas around this greens this way: “They’ll test the pros.” “We talked about bunkers quite a lot,” Koepka said. “I felt the one thing where if I get a good lie in a bunker, I can pretty much get it up and down, looking to hole it.

Irish Golfer

Mar

26th

2026

17:31

B2B Tag

The 63 in Houston that nobody saw coming – except for Paul Waring, of course

Paul Waring saw this round coming, but he might’ve been the only one. The 41-year-old Englishman’s 7-under 63 Thursday at Memorial Park was as improbable as it was impressive. Waring leads the Texas Children’s Houston Open by two shots despite entering the week having missed the cut or withdrawn from 17 of his last 21 worldwide starts.

Golf Channel

Mar

26th

2026

12:49

B2B Tag

Paul Waring trying to get his game on track and leads in Houston by one shot over Woodland

HOUSTON (AP) — Paul Waring felt he had been giving away shots and he was in position to do that again Thursday in the Houston Open.

KTVN 2 News Nevada

Mar

25th

2026

18:30

B2B Tag

2026 Texas Children’s Houston Open purse, winner’s share, PGA Tour prize money payout

The 2026 Texas Children's Houston Open purse is set for $9.9 million, with the winner's share coming in at $1,782,000 -- the standard 18 percent payout according to the PGA Tour's prize money distribution chart. The 2026 Texas Children's Houston Open field is headed by Min Woo Lee, Shane Lowry, Jake Knapp, Chris Gotterup, Brooks Koepka and more of the world's best players.

Golf News Net

Mar

25th

2026

16:00

B2B Tag

Brooks Koepka sends chilling Masters warning as "2018-2019 form" returns

Brooks Koepka has issued a timely warning to the world’s best players after revealing his game is trending back to peak major-winning form just two weeks before The Masters. The five-time major champion has quietly built momentum since returning to the PGA Tour in 2026, posting finishes of tied ninth, tied 13th and tied 18th in his last three starts.

GolfMagic

Mar

25th

2026

14:46

B2B Tag

PGA Tour pro admits ‘unintentional cheating’ before firing career-low round of 60

Sam Ryder has revealed how a simple rules oversight forced him to withdraw from a Monday qualifier — despite being firmly in contention. Speaking on the Any Given Monday podcast with Ryan French, the PGA Tour pro admitted he “unintentionally cheated” after misapplying the Tour’s updated lift, clean and place rule during qualifying for last week’s Valspar Championship.

GolfMagic

Mar

25th

2026

14:32

B2B Tag

Brooks Koepka’s last benchmark before Augusta: Be in contention with nine holes to go

Confidence with new putter? Check. Three straight top-20 finishes? Check. Being inside the top 5 on a Sunday leaderboard with nine holes to go? Let’s just wait and see. That’s where Brooks Koepka stands entering the Texas Children’s Houston Open, two weeks ahead of a return to Augusta National — his first major tournament since rejoining the PGA Tour earlier this year.

Golf Channel

Mar

24th

2026

18:30

B2B Tag

Subplots galore at Houston Open as Masters OWGR cutoff looms

It’s not quite last chance saloon, but there is a lot on the line for several of the players teeing it up at this week’s Texas Children’s Houston Open on the PGA Tour. With the Masters a fortnight away, any player outside the top 50 in the OWGR who is not already exempt into the field at Augusta National will have to win the Valero Texas Open the week after to earn a last-minute invite to the year’s first major.

Irish Golfer

Mar

24th

2026

08:53

B2B Tag

PGA DFS: Top Cash Game Picks for the Texas Children's Houston Open

For the first of two straight events in Texas, the PGA TOUR is hosting the Texas Children’s Houston Open at Memorial Park (par 70, 7,475 yards, Poa trivialis greens) in Houston. This will be the sixth consecutive Houston Open played at Memorial Park.

Fantasylabs

Mar

23rd

2026

11:43

Financial Results, B2B Tag

Denny McCarthy just jumped to the top of this career money milestone (for better or worse)

Aside from being his best finish so far in 2026, there was nothing outwardly remarkable about the T-26 performance from Denny McCarthy at this past week’s Valspar Championship. But it did produce one notable byproduct, one that the 33-year-old PGA Tour veteran may or may not find all that appealing.

Australian Golf Digest

Mar

23rd

2026

06:53

B2B Tag

Houston Open Odds, Picks & Predictions (2026)

⛳ Houston Open: Key takeaways Best early bet: Marco Penge to win (+3300) – First PGA Tour win is coming sooner than later, and this track suits his game. Best early value: Davis Thompson to win (+7000) – Finished third in true strokes gained approach here in 2025, and he has a Texas win on his resume.

Covers

Examples of PGA Tour's suppliers include Adobe, Disney+ (Disney Streaming) and Amazon Web Services (AWS).

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Example Suppliers

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PGA Tour sells broadcasting rights of its 2 golf competitions to 20 companies globally, covering 6 countries. PGA Tour's rights holders include Telefonica.

Analysis

Data

Analysis

Data

PGA Tour

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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Example Suppliers

Example Sports Rights Customers

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