PGA Tour

http://www.pgatour.com/
https://www.linkedin.com/company/pga-tour/

PGA Tour is a privately owned organization headquartered in the US. Founded in 1929, it operates with an estimated 2,400 employees and reported $760.6M in revenue as of 2024. The company specializes in spectator sports, primarily functioning as the organizer of the main professional golf tours in the US and North America, and also functions as a tier 1 media tech buyer.

Revenue

Founded

1929

Headcount

3,306

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

News Summary:

The Genesis Scottish Open is currently underway in North Berwick, bringing together top players amid discussions about ongoing changes within the sport. The event, co-sanctioned by the PGA Tour and DP World Tour since 2022, traditionally serves as a preparatory tournament before The Open Championship. Earlier on July 8, a potential "national-open dilemma" emerged regarding the Tour's two-track model for 2028, which could lessen the "openness" of events such as the RBC Canadian Open, Genesis Scottish Open, and VidantaWorld Mexico Open. Previously, on July 7, the newly named Sony Championship was announced, creating a new Hawaii swing that secures a Champions Tour tournament at Waialae Country Club, addressing prior concerns about the PGA Tour's declining presence in the region. This follows CEO Brian Rolapp's disclosure of a reshaped PGA Tour schedule on July 5, a subject of ongoing conversations for Lucas Glover, who will join the Policy Board as a player director in 2027.

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PGA Tour offers 6 products in the media and telecoms services and sports industries. PGA Tour's product portfolio comprises of content rights, golf, sports tickets, merchandise and sponsorship and search, social, and retail media.

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PGA Tour's revenues were less than $1B in 2024. Caretta Research has split PGA Tour's revenue into 5 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.

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Jul

24th

2026

11:56

Events, B2B Tag, Events and Conferences

5 big names on PGA Tour fighting to make FedEx Cup Playoffs

The FedEx Cup playoffs are rounding the corner on the PGA Tour's calendar, and many big names are currently out of the top-70 and fighting for a spot The FedEx Cup playoffs are rounding the corner on the PGA Tour, and many big stars could find themselves watching the playoffs snuggled up on their couch if they don’t perform well in the upcoming weeks.

The Mirror US

Jul

23rd

2026

06:30

Awards and Recognitions, B2B Tag, Award Wins

Begay III honored with Payne Stewart Award

Four-time PGA Tour winner and founder of NB3 Foundation, a national, award-winning Native American-led nonprofit, Notah Begay III has been named the recipient of the Payne Stewart Award presented by Southern Company, honoring his character, sportsmanship and commitment to charitable giving.

Ponte Vedra Recorder

Jul

22nd

2026

16:30

Partnerships and Alliances, Funding Activities, B2B Tag, Funding, Partnerships

Asian Tour Joins PGA Tour Alliance, Stripping LIV of Rankings Pathway

The Asian Tour, DP World Tour and PGA Tour announced a three-way strategic partnership on July 21, 2026, formally ending the Asian Tour's four-year, $300 million relationship with LIV Golf and raising urgent questions about the Saudi-backed league's world ranking status.

Golf Post

Jul

22nd

2026

13:11

Partnerships and Alliances, B2B Tag, Partnerships

PGA Tour and DP World Tour announce multi-year Asian Tour partnership

THE PGA Tour and Europe-based DP World Tour announced on Tuesday a multi-year partnership with the Asian Tour that had previously served as a key feeder to LIV Golf. Through their existing strategic alliance, the PGA Tour and DP World Tour will now partner with the Asian Tour to establish a formal pathway for the leading Asian Tour members for at least the next three years.

BusinessWorld

Jul

22nd

2026

09:02

Management Changes, B2B Tag, Marketing and Promotional Activities, Management Changes

PGA Tour announces key new executive appointment

With the annual 3M Open set to take place in Minneapolis this weekend, the PGA Tour has announced that the title sponsor's former chairman and CEO, Michael F. Roman, will take on a key new role on the PGA Tour Policy Board.

GolfMagic

Jul

22nd

2026

06:30

Awards and Recognitions, B2B Tag, Award Wins

PGA Tour: Honors Notah Begay III with Payne Stewart Award

PONTE VEDRA BEACH, Fla. – Four-time PGA TOUR winner and founder of NB3 Foundation, a national, award-winning Native-led nonprofit, Notah Begay III has been named the recipient of the Payne Stewart Award presented by Southern Company, honoring his character, sportsmanship and commitment to charitable giving.

The First Call

Jul

22nd

2026

05:33

Partnerships and Alliances, B2B Tag, Partnerships

The PGA Tour Just Delivered LIV A Knockout Blow

LIV Golf just took another massive hit—and this one might be a knockout blow. The short summary here is that the PGA Tour is smoking them out. The Tour has announced a multi-year partnership with the DP World Tour and Asian Tour through 2029.

Mygolfspy

Jul

21st

2026

08:17

Events, B2B Tag, Events and Conferences

PGA DFS: Top Cash Game Picks for the 3M Open

Following The Open Championship, up next is the 3M Open played at TPC Twin Cities (par 71, 7,431 yards, bentgrass greens) in Blaine, Minnesota. This course has been the home of the 3M Open since its inception in 2019, and at this event last year, Kurt Kitayama (-23) won by one stroke.

FantasyLabs

Jul

21st

2026

06:42

Partnerships and Alliances, B2B Tag, Partnerships

Asian Tour severs LIV Golf ties, signs deal with PGA Tour, DP World Tour

The Asian Tour has cut ties with LIV Golf and signed a partnership agreement with the PGA Tour and DP World Tour in another shake-up of the game globally. In a joint statement released on Tuesday, the three organisations said the deal would run “through until at least 2029”, and hailed the start of a “new chapter for global golf”.

South China Morning Post China

Jul

20th

2026

06:30

Awards and Recognitions, B2B Tag, Award Wins

Notah Begay III honored with PGA TOUR’s Payne Stewart Award presented by Southern Company

PONTE VEDRA BEACH, FL – Four-time PGA TOUR winner and founder of NB3 Foundation, a national, award-winning Native-led nonprofit, Notah Begay III has been named the recipient of the Payne Stewart Award presented by Southern Company, honoring his character, sportsmanship and commitment to charitable giving.

Tour Championship

Jul

14th

2026

09:36

B2B Tag

Patrick Reed is chasing a European tour title with one eye on returning home

SOUTHPORT, England — Patrick Reed was on the range at the Scottish Open, surrounded by PGA Tour players at a tournament co-sanctioned by the PGA Tour. The last time that happened was more than four years ago, and it's soon to change.

Newsday

Jul

14th

2026

01:00

B2B Tag, Events and Conferences

Corales Puntacana Championship | Tournament guide

All you need to know about this week's Corales Puntacana Championship which makes its DP World Tour debut as part of double header alongside The Open Championship. The DP World Tour welcomes a new event to the schedule this week as the Corales Puntacana Championship replaces the Barracuda Championship.

DP World Tour Golf

Examples of PGA Tour's suppliers include Disney Direct-to-Consumer, Adobe and Amazon Web Services (AWS).

Example Customers

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Example Suppliers

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PGA Tour sells broadcasting rights of its 2 golf competitions to 20 companies globally, covering 6 countries. PGA Tour's rights holders include Telefonica.