PGA Tour is a privately owned entity headquartered in the US, founded in 1929, with approximately 2,400 employees, and reported $760.6M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. It operates as the organiser of the main professional golf tours in the US and North America, specializing in spectator sports.

2024 Revenue

Founded

1929

Headcount

2,400

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

1

News Summary:

Alex Fitzpatrick, who secured PGA Tour membership by winning the Zurich Classic with his brother Matt a week prior, was near the top of the leaderboard at Doral's Cadillac Championship on Friday, May 1, after initially expecting to play in Turkey. Earlier on May 1, Donald Trump urged the PGA Tour to reintegrate LIV Golf players following the Saudi Public Investment Fund's (PIF) announced withdrawal of funding from the breakaway league, expressing a desire to see top golfers from both circuits compete regularly. This follows the April 30 announcement from Saudi Arabia's PIF that it is ceasing financial backing for LIV Golf, after investing over $5 billion since 2022, thereby casting significant doubt on the league's future. On April 30, Jordan Spieth stated his relief at not having to decide on the potential return of LIV golfers like Jon Rahm and Bryson DeChambeau to the PGA Tour.

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PGA Tour offers 6 products in the sports and media and telecoms services industries. PGA Tour's product portfolio comprises of content rights, sports tickets, merchandise and sponsorship, search, social, and retail media and golf.
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PGA Tour's revenues were less than $1B in 2024. Caretta Research has split PGA Tour's revenue into 5 different product categories, the largest of which is golf. For full access to PGA Tour's revenue breakdown subscribe to Caretta Portal.
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Examples of PGA Tour's suppliers include Adobe, Amazon Web Services (AWS) and Disney DTC.

Example Customers

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Example Suppliers

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PGA Tour sells broadcasting rights of its 2 golf competitions to 20 companies globally, covering 6 countries. PGA Tour's rights holders include Telefonica.

Example Sports Rights Customers

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