adjoe is a privately owned German company. Founded in 2018, it employs approximately 150 individuals and operates an RTB and programmatic platform. The company provides advertising and monetization solutions for publishers and advertisers, helping them engage their audience and scale their business. It assists advertisers in reaching users through rewarded engagement and targeting. Its proprietary technologies support publishers in their monetization strategies to create an engagement loop for users and grow revenue.
On September 8, 2026, KakaoPage achieved a three-fold increase in user engagement by integrating Playtime. This development comes after adjoe's Eileen Keng discussed on September 6, 2026, how entertainment apps are increasingly leveraging gaming to boost user retention and revenue. Keng highlighted that relying solely on single content moments often leads to a drop-off in user interest after initial acquisition, posing a significant challenge for an industry where only about 4% of downloads typically convert into trials. Previously, on August 19, 2026, Méliuz reported doubling its app engagement by incorporating mobile gaming.
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