PropellerAds, a privately owned company headquartered in Cyprus and a subsidiary of AdTech Holding, was founded in 2011 and employs approximately 180 individuals. Its main product focuses on RTB and programmatic solutions. The company functions as a Multisource Advertising Platform, providing access to traffic sources and AI-based ad-serving and optimization tools for media buyers, agencies, brand owners, and affiliate marketers. This platform includes Demographic and Interests Targeting for audience matching, a CPA Goal pricing model for automatic bidding and optimization, and ad formats such as Push, In-Page Push, Interstitial, and Popunder, with templates for customization.
On September 17, 2026, PropellerAds published an analysis revealing that iOS traffic constitutes 13-16% of total mobile traffic and costs approximately 75% more than Android traffic. Previously, on September 15, PropellerAds was listed among six prominent pop ad networks that publishers use for pop and popunder inventory, alongside EZmob, Adcash, ExoClick, PopAds, and Adsterra. A ranking for 2026 identified EZmob as the best overall for multi-format payout due to its consolidated publisher account.
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PropellerAds offers products in the ad tech and services industry. PropellerAds's product portfolio comprises of RTB and programmatic.
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PropellerAds's revenues were less than $50M in 2024. All the revenue comes from mobile ad network.
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