Human, also known as White Ops, is a privately owned company headquartered in the United States. Founded in 2012, with approximately 540 employees, the company reported $180.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a cybersecurity company focused on disrupting digital fraud and abuse. Its fraud detection solutions are designed to verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education, and enterprise security sectors.
On September 15, HUMAN Security partnered with Nuaware to help organizations protect digital experiences from fraud, automated attacks, and emerging AI-driven threats, working to distinguish legitimate activity from malicious automation while enabling secure interactions for legitimate users and trusted AI agents. This followed the release of research reports by the company, including a September 14 report detailing 2026 AI and Cyberthreat Trends in Retail & E-commerce, which examined the growth of agentic commerce and its collision with cyberthreats. Earlier, on September 11, another report addressed 2026 AI and Cyberthreat Trends in Travel & Hospitality, demonstrating how travel businesses can embrace legitimate AI traffic without opening the door to malicious automation. Previously, on September 9, HUMAN Security Inc. announced that Confused.com, a UK financial services comparison platform, integrated HUMAN Sightline Cyberfraud Defense featuring AgenticTrust to strengthen protection across its digital insurance journeys, providing enhanced visibility into automated and agentic activity.
Human's customers primarily consist of retail and entertainment Providers companies. Examples of Human's customers include Belk, Paramount Skydance Corporation and AEG. Human has commercial and technical partners like Adobe, The Trade Desk and Roku.
Subscribe for full access to Human's products in full detail 
