Human, also known as White Ops, is a privately owned company headquartered in the United States. Founded in 2012, with approximately 540 employees, the company reported $180.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as a cybersecurity company focused on disrupting digital fraud and abuse. Its fraud detection solutions are designed to verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education, and enterprise security sectors.
On July 9, 2026, HUMAN Security announced the disruption of NewsJunkie, a coordinated connected TV (CTV) advertising fraud operation uncovered by its Satori Threat Intelligence and Research Team. This CTV device-spoofing ring masqueraded as premium local news content on major CTV platforms, generating hundreds of millions to nearly two billion invalid CTV bid requests daily per seller at its peak. Earlier on July 8, HUMAN Security provided data revealing that automated traffic grew eight times faster than human traffic in 2024, leading to the internet becoming a bot-majority environment. The company's Satori Threat Intelligence and Research Team initially identified and announced the disruption of NewsJunkie, a coordinated connected TV device spoofing threat, on July 8. This scheme involved sellers transacting high-volume, high-invalid traffic inventory disguised as premium CTV content.
Human's customers primarily consist of retail and entertainment Providers companies. Examples of Human's customers include Paramount Skydance Corporation, Belk and AEG. Human has commercial and technical partners like Adobe, The Trade Desk and Roku.
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