Human, also known as White Ops, is a privately owned company headquartered in the US. Founded in 2012, it employs approximately 540 individuals and reported $180.0M in revenue as of 2024. The company functions as a tier 1 media tech buyer and specializes in ad measurement and verification. It operates as a cybersecurity company dedicated to protecting organizations by disrupting digital fraud and abuse. Human's fraud detection solutions are designed to verify the humanity of over 20 trillion digital interactions per week across various sectors, including advertising, marketing, e-commerce, government, education, and enterprise security.
On April 27, 2026, Stu Soloman of HUMAN Security discussed the implications for advertisers when AI agents act autonomously and AI-driven content is prevalent, noting that approximately half of online traffic is no longer human, which creates complex trust scenarios. Earlier on April 27, HUMAN Security's Ad Viewability Measurement product received accreditation from the Media Rating Council (MRC) for viewability across display and video impressions in desktop, mobile web, and mobile app environments. This accreditation extends the company's certifications across the programmatic advertising stack and leverages its invalid traffic (IVT) detection infrastructure. Previously, on April 21, HUMAN Security expanded its Agentic Visibility capabilities beyond security teams to serve marketing and commerce organizations. This expansion included a native integration with Adobe Experience Platform, which delivers AI agent traffic intelligence directly into enterprise marketing analytics environments.
Human's customers primarily consist of retail and entertainment Providers companies. Examples of Human's customers include Paramount Global, AEG and Belk. Human has commercial and technical partners like Adobe, The Trade Desk and Roku.
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