Human, also known as White Ops, is a privately owned, US-headquartered company. Founded in 2012, it operates with approximately 540 employees and reported $180.0M in revenue as of 2024. The company functions as a tier 1 media tech buyer specializing in ad measurement and verification. Human is a cybersecurity company that protects organizations by disrupting digital fraud and abuse, providing fraud detection solutions that verify the humanity of over 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education, and enterprise security sectors.

2024 Revenue

Founded

2012

Headcount

537

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

Deployments

7

News Summary:

Human emphasized its role in ensuring the "agentic internet" functions for humanity on March 20, 2026, a theme it reiterated on March 5, 2026, when discussing how OWASP's Top Ten Agentic Risks impact builders and defenders. Previously, on March 17, the company detailed the integration of AI into the attack lifecycle, noting that threat actors have used large language models (LLMs) and AI agents for phishing, spam, reconnaissance, vulnerability discovery, and cyber espionage over the past 18 months. On March 12, Human's Satori Threat Intelligence and Research Team uncovered the "Low5 Apps and Domains" collection, comprising over 3,000 domains and 63 Android apps, which constitutes one of the largest ad fraud laundering marketplaces identified. Researchers Louisa Abel, Nico Agnese, João Marques, Vikas Parthasarathy, João Santos, Christian Segarra, Adam Sell, and Mikhail Venkov identified tactics like false representation, manipulated behavior, and automated browsing. This followed the March 4 announcement that EXTE, a programmatic advertising company, integrated with HUMAN Security to protect ad inventory quality and integrity by verifying engagement, reducing fraud, and enabling authentic interactions across humans, bots, and and AI agents on programmatic media and agentic commerce platforms.

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Human offers products in the ad tech and services industry. Human's product portfolio comprises of ad measurement and verification.
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Human's revenues were less than $250M in 2024. All the revenue comes from fraud detection and prevention.
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Human's customers primarily consist of retail and entertainment Providers companies. Examples of Human's customers include Paramount Global, Belk and AEG. Human has commercial and technical partners like Adobe, The Trade Desk and Roku.

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