GumGum is a privately owned company headquartered in the US. Founded in 2008, it employs approximately 560 individuals and reported $195.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as an artificial intelligence company focusing on contextually driven advertising solutions, with offices spanning North America, Asia, Australia, and Europe, and operating in 19 markets worldwide.
GumGum's third annual UK Mindset Upfronts on March 19, 2026, gathered marketers and industry experts to examine the evolution of advertising strategy in a complex media landscape, noting that traditional planning signals are losing precision. Previously, on March 18, Jess Aylett, GumGum's head of sales UK & international, advised that effective Connected TV (CTV) advertising combines the storytelling power of television with digital insights, cautioning against treating it solely as either "just TV" or "just digital." This followed an overview on March 17 detailing how GumGum addressed Ford's challenge of shaping perception and influencing consideration for its Escape PHEV, which faced growing competition from electric vehicle disruptors. Earlier in the month, GumGum published a piece on March 6 emphasizing the importance of retaining experienced women in the middle and latter stages of their careers, in addition to celebrating rising female leaders. In February, GumGum introduced Pause Ads on February 23, presenting them as full-screen ad experiences that appear when viewers pause streaming content on CTV platforms, capturing attention during viewer-initiated breaks.
GumGum offers 2 products in the ad tech and services industry. GumGum's product portfolio comprises of RTB and programmatic and ad measurement and verification.
Subscribe for full access to GumGum's products in full detail
GumGum's revenues were less than $250M in 2024. Caretta Research has split GumGum's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.
Subscribe for full access to GumGum's revenue in full detail
GumGum's customers primarily consist of telecoms companies. Examples of GumGum's customers include Vodafone and Mediacom Communications. GumGum has commercial and technical partners like Human, Xandr and Dentsu.
Subscribe for full access to GumGum's products in full detail 
