GumGum, a privately owned company headquartered in the US, was founded in 2008 and employs approximately 560 individuals. The company reported $195.0M in revenue as of 2024, specializing in ad measurement and verification. Functioning as a California-based artificial intelligence company, GumGum focuses on contextually driven advertising solutions, maintaining offices across North America, Asia, Australia, and Europe, and operating in 19 markets worldwide.
On September 17, 2026, GumGum partnered with Luxottica and Starcom to assist Oakley in challenging the perception that performance eyewear and prescription glasses are separate purchases. This initiative focused on driving awareness for Oakley's prescription offerings among consumers already engaged in sports and active lifestyles, aiming to integrate products into various lifestyle aspects. Previously, on September 16, 2026, GumGum made its custom Mindset Segments and full display creative suite accessible via Amazon DSP. This allows brands to leverage GumGum's AI-driven Mindset Graph to assemble custom segments from relevant content and access the complete creative suite within their Amazon DSP campaigns. On September 14, 2026, GumGum focused on building awareness and driving consumer attention and engagement for Sainsbury’s Christmas campaign. The goal was to identify specific moments when consumers were actively considering festive planning, entertaining, gifting, and seasonal purchases during a competitive retail period. This followed the launch of GumGum Sports Media on September 10, 2026, a new suite of advertising products designed to transform live sports viewership and sponsorship exposure into addressable audiences for brands across digital media.
GumGum offers 2 products in the ad tech and services industry. GumGum's product portfolio comprises of ad measurement and verification and RTB and programmatic.
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GumGum's revenues were less than $250M in 2024. Caretta Research has split GumGum's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.
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GumGum's customers primarily consist of telecoms companies. Examples of GumGum's customers include Mediacom Communications and Vodafone. GumGum has commercial and technical partners like Xandr, Human and Dentsu.
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