GumGum is a privately owned company, headquartered in the US. Founded in 2008, it employs approximately 560 individuals and specializes in ad measurement and verification, reporting $195.0M in revenue as of 2024. The company functions as a California-based artificial intelligence firm, providing contextually driven advertising solutions. It maintains offices across North America, Asia, Australia, and Europe, operating in 19 markets worldwide.
On April 27, 2026, GumGum marked a strategic shift by collaborating with commerce brands and retail media networks, moving from a proposition built on advertising without personal data to working in environments that leverage rich first-party data. This follows the company's announcement on April 21, 2026, of its new Store Visit Measurement Menu, developed in collaboration with unerry Inc. Available in Japan and North America, this feature visualizes advertising's impact on the consumer journey from initial ad exposure to in-store visits. Earlier, on April 19, 2026, GumGum launched Mindset Chat within its Mindset Portal, a tool designed to convert campaign questions into actionable strategies, addressing the challenge of effectively utilizing extensive AI-generated data.
GumGum offers 2 products in the ad tech and services industry. GumGum's product portfolio comprises of RTB and programmatic and ad measurement and verification.
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GumGum's revenues were less than $250M in 2024. Caretta Research has split GumGum's revenue into 2 different product categories, the largest of which is brand suitability and contextual advertising tools. For full access to GumGum's revenue breakdown subscribe to Caretta Portal.
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GumGum's customers primarily consist of telecoms companies. Examples of GumGum's customers include Vodafone and Mediacom Communications. GumGum has commercial and technical partners like Xandr, Dentsu and Human.
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