News Summary:
ADFEST 2026 announced its Special Winners of the Lotus Awards on March 22, 2026, during a ceremony held at the PEACH Royal Cliff Hotels Group in Pattaya, Thailand. This followed the presentation of winners from the second of two Lotus Awards presentations on March 21, where Dentsu was recognized among the best performers alongside Publicis and Leo. These awards covered nine categories, including Outdoor, Press, Radio & Audio, Film, Creative Strategy, Effective, Sustainable, INNOVA Lotus, and Lotus Roots, with the Young Lotus Grande for Humanity and additional Special Awards also announced. Previously, on March 20, Dentsu Tokyo's 'No Labels' campaign for Nikka Whisky secured Japan's first Lotus Grande at the festival. Japan emerged as the most decorated country, earning 39 metals across 12 Lotus categories, including one Grande, seven Gold, 11 Silver, and 20 Bronze, with Dentsu, Shiseido Creative, and TBWA\Hakuhodo among Tokyo-based agencies contributing to this achievement. The awards began on March 19 with the first of two Lotus Awards presentations, recognizing winners across 12 categories such as Brand Experience, Commerce, Digital & Social, and Media, where Dentsu Tokyo, Ogilvy Singapore, and Leo Australia were among the initial top performers.
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