Dentsu, a publicly owned company headquartered in Japan, functions as an international advertising and public relations joint stock company. Founded in 1901, the company employs approximately 13,500 individuals and reported $9.6B in revenue as of 2025. Its primary offerings include content rights.

2025 Revenue

Founded

1901

Headcount

13,491

Headquarters

Japan

Primary Segment

Content rights

Ownership

Publicly Owned

Deployments

4

News Summary:

On September 18, 2026, Dentsu appointed Prerna Singh-Mehrotra as Chief Client Officer APAC and CEO of Singapore, a move that follows Prakash Kamdar's 15-year tenure with the company. Previously, on September 17, Dentsu secured an expanded media mandate from Netflix, establishing the agency network as the streaming company’s sole holding company media partner across Europe, the Middle East, and Africa. This new agreement extends Dentsu’s existing relationship with Netflix from the UK into 21 additional markets, assigning the agency responsibility for media planning and buying across 22 EMEA markets.

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Dentsu offers 2 products in the media and telecoms services and ad tech and services industries. Dentsu's product portfolio comprises of advertising, marketing, media agencies and content rights.
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Dentsu's revenues were $9.6B in 2025. Caretta Research has split Dentsu's revenue into 5 different product categories, the largest of which is sports sublicensing, which represents 23% of Dentsu's revenue.
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Dentsu's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of Dentsu's customers include DAZN Group, Fuji Television Network and Nippon Television Network. Examples of Dentsu's suppliers include Rakuten TV Enterprise, PubMatic and Smartly.io.

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Example Suppliers

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Example Partners

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Dentsu currently holds 4 broadcasting rights for sports competitions including multi-sport, soccer | association football and winter sports.

Example Sports Rights Suppliers

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