Smartly.io, a privately owned Finnish company founded in 2013, provides advertising services. Employing approximately 750 people, it develops and offers a Software as a Service (SaaS) platform for managing multi-channel social media advertising campaigns. The platform allows brands to target audiences, manage creative assets, and optimize campaigns across various social media platforms including Facebook, Instagram, Snap, Pinterest, TikTok, and Google.
VistaPrint partnered with Smartly on October 26, to test video advertising performance using various video assets, including bespoke videos, CPV-powered video templates, and image-only creatives, aiming to determine the optimal format for future scaling. Separately, Eventbrite sought to implement a performance-driven campaign using Google's Performance Max to increase ticket sales across seven markets, but faced challenges managing multiple asset variations with a limited team. A guest blog, in collaboration with Pinterest, discussed the impact of AI on advertising creativity, personalization, and performance. Another guest blog, written with Snapchat, explored how Generative AI and augmented reality help brands engage consumers in a crowded digital environment. Finally, a news piece noted that the advertising landscape is changing rapidly, with media publishers adapting to shifting consumer behavior, technological advancements, and the demand for measurable advertising results, alongside predictions of decreasing CPMs in the first half of 2025.
Smartly.io's customers primarily consist of media and TV services, telecoms services and advertising, marketing, media agencies companies. Examples of Smartly.io's customers include T-Mobile, Dentsu and Saudi Telecom Company (STC).
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