IRIS.TV, a privately owned US-based company founded in 2013, offers ad measurement and verification services. With approximately 50 employees, the company's revenue in 2024 was less than $10 million. IRIS.TV is a subsidiary of Viant Technology and its platform focuses on providing video data connectivity to improve both viewer experience and advertising effectiveness.
IPG Mediabrands and Acxiom launched Acxiom Contextual CTV powered by IRIS_ID, a solution designed to transform Connected TV (CTV) advertising. The remaining stories are unrelated to IRIS.TV's activities and therefore not included in this summary.
IRIS.TV offers products in the ad tech and media tech industries. IRIS.TV's product portfolio comprises of video data and analytics and ad measurement and verification.
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IRIS.TV's revenues were less than $10M in 2024. Caretta Research has split IRIS.TV's revenue into 2 different product categories, the largest of which is personalisation and recommendation. For full access to IRIS.TV's revenue breakdown subscribe to Caretta Portal.
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IRIS.TV's customers primarily consist of advertising Services and media and TV services companies. Examples of IRIS.TV's customers include Blue Ant Media and GroupM. IRIS.TV has commercial and technical partners like Index Exchange, Dentsu and Comcast Technology Solutions (CTS). IRIS.TV has suppliers like Magnite.
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