Upwave is a Privately Owned company headquartered in the US. Founded in 2012, with approximately 60 employees, it reported $7.0M in revenue as of 2024. The company specializes in ad measurement and verification, functioning as an analytics platform for brand advertising.
On September 9, 2026, Upwave opened a closed beta for Predictive Brand Lift, a surveyless measurement approach designed to estimate campaign impact through modeling rather than consumer surveys. This initiative, built on 3,000 brands of data, followed over a year of development with selected customers. Previously, on August 17, 2026, Upwave launched AI Campaign Insights Sessions, a new capability powered by its AI Agent, Bayes, enabling marketers to engage live with Bayes on demand to explore campaign performance and methodology.
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