Upwave

Upwave

https://www.upwave.com
https://www.linkedin.com/company/upwaveinc/

Upwave is a privately owned company headquartered in the US. Founded in 2012 with approximately 60 employees, the company reported $7.0M in revenue as of 2024. The company's main product is ad measurement and verification, functioning as an analytics platform for brand advertising.

2024 Revenue

Founded

2012

Headcount

57

Headquarters

US

Primary Segment

Ad measurement and verification

Ownership

Privately Owned

News Summary:

On March 18, 2026, Upwave CEO Chris Kelly examined how performance pressure influences media allocation decisions, noting the prevalence of AI advertisements during the Super Bowl and Anthropic's public criticism of OpenAI's move to integrate advertising into ChatGPT.

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Upwave offers products in the ad tech and services industry. Upwave's product portfolio comprises of ad measurement and verification.

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Upwave's revenues were less than $10M in 2024. All the revenue comes from cTV measurement, attribution and fraud.

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Mar

22nd

2026

18:30

Emerging Tech, B2B Tag

Performance Marketers Solved This Years Ago. It’s Time for a New Era of Brand Growth.

Performance marketers survived the data apocalypse by engineering signals that filter for actual business value. Brand marketers are still optimizing for waste. When Apple’s App Tracking Transparency hit in 2021, iOS conversions on platforms like Meta dropped 70% almost overnight.

Mar

18th

2026

18:30

The performance marketing reckoning is here, and Anthropic just proved it

Chris Kelly, CEO of Upwave, examines how performance pressure influences media allocation decisions. We knew the Super Bowl would feature a wave of AI advertisements. But it was big news when Anthropic, maker of Claude, used that expensive airtime to criticize OpenAI’s decision to begin allowing advertising in ChatGPT.

Jan

23rd

2026

13:01

Client Challenge

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Jan

20th

2026

02:30

Artificial Intelligence

How brands can assert control as AI rewrites advertising’s playbook

The age of artificial intelligence is here, and marketers in 2026 face a new landscape where the technology is woven into nearly every aspect of the advertising industry. AI is changing how campaigns are created, deployed and measured, and could help marketers finally deliver on holy grails like personalization at scale and closed-loop measurement as emerging channels, from connected TV to retail media, become performance driven.

Jan

19th

2026

18:30

Artificial Intelligence, B2B Tag

How brands can assert control as AI rewrites advertising’s playbook

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype. The age of artificial intelligence is here, and marketers in 2026 face a new landscape where the technology is woven into nearly every aspect of the advertising industry.

Jan

12th

2026

09:30

01/12/26: Cynopsis Media Tech Update

DIRECTOR OF PERFORMANCE MARKETING >> ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale.

Jan

7th

2026

05:47

Cynopsis 01/07/26: NBCU Looks to a Legendary February

DIRECTOR OF PERFORMANCE MARKETING >> ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale.

Jan

6th

2026

05:47

Cynopsis 01/06/26: WPP Unveils Agent Hub

DIRECTOR OF PERFORMANCE MARKETING >> ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale.

Jan

5th

2026

18:30

Press Release: CES 2026: PayPal Ads Unveils Transaction Graph Insights and Measurement Partnership Program

At CES 2026, PayPal unveiled new solutions expanding the PayPal Ads ecosystem and accelerating commerce media innovation. Marketers today need to understand shifting commerce dynamics to engage customers in new ways, uncover insights, grow market share, and measure performance with confidence.

Jan

5th

2026

09:30

01/05/26: Cynopsis Media Tech Update

DIRECTOR OF PERFORMANCE MARKETING >> ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale.

Dec

23rd

2025

05:49

Cynopsis 12/23/25: Paramount Climbs Nielsen's Distributor Chart

DIRECTOR OF PERFORMANCE MARKETING >> ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale.

Dec

22nd

2025

09:30

12/22/25: Cynopsis Media Tech Update

DIRECTOR OF PERFORMANCE MARKETING >> ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale.

Upwave has partners like Tremor Video.

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