NCSolutions, a privately owned company headquartered in the US, was founded in 2009 and operates with approximately 120 employees, reporting $22.0M in revenue as of 2024. The company focuses on data, targeting, and identity as its main products, functioning as an advertising data provider that assists marketers and media companies in measuring and improving advertising performance.
On June 2, 2025, Circana LLC completed its acquisition of NCSolutions, a joint venture between Nielsen and Catalina that improves advertising effectiveness. NCSolutions hosted a conversation with the Molson Coors marketing team at the Cannes Lions Brand Innovators stage in an unspecified month and year. Marketing materials from NCSolutions discuss the use of personalized, relevant ads for consumer packaged goods (CPG) brands, noting changes in grocery shopping habits over the past five years. Additional marketing materials from NCSolutions emphasize the importance of creative quality in boosting CPG campaign outcomes, citing a statement from a Mars representative.
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NCSolutions offers 2 products in the ad tech and services industry. NCSolutions's product portfolio comprises of data, targeting and identity and ad measurement and verification.
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NCSolutions's revenues were less than $25M in 2024. Caretta Research has split NCSolutions's revenue into 2 different product categories, the largest of which is data management platform (DMP). For full access to NCSolutions's revenue breakdown subscribe to Caretta Portal.
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