Privately owned Kochava, headquartered in the US, was founded in 2011 and employs approximately 190 individuals, reporting $26.0M in revenue as of 2024. The company operates as a tier 2 media tech buyer and specializes in ad measurement and verification, functioning as a mobile identity and attribution provider.
Kochava launched its Data Connections Hub on May 1, 2026, aiming to empower publishers and ad platforms to accelerate advertiser outcomes by providing direct, scalable proof of results such as purchases, app installs, or footfall visits, which previously faced complex, time-consuming integration requirements. This development follows the company's agreement on April 14, 2026, to revise its privacy practices to settle a Federal Trade Commission (FTC) case concerning the sale of precise geolocation data. Under the settlement, Kochava committed to implementing a feature to block the sharing or use of raw location data associated with healthcare facilities, among other requirements. Earlier, on April 13, 2026, Virginia enacted a law banning the sale of citizens' precise geolocation data. This legislation bars the sale of geolocation within a 1,750-foot radius, a buffer designed to prevent data brokers from pinpointing consumers' precise locations.
Kochava offers 2 products in the ad tech and services industry. Kochava's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Kochava's revenues were less than $50M in 2024. Caretta Research has split Kochava's revenue into 3 different product categories, the largest of which is display attribution and verification. For full access to Kochava's revenue breakdown subscribe to Caretta Portal.
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Kochava's customers primarily consist of entertainment Providers and media and TV services companies. Examples of Kochava's customers include NBCUniversal, Paramount Global and Spotify. Kochava has commercial and technical partners like MNTN, LG Ad Solutions and Comscore.
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