Adjust, a privately owned company headquartered in Germany, was founded in 2012 and employs approximately 500 individuals. It reported $114.7M in revenue as of 2024. The company operates as a mobile analytics, measurement, and attribution provider, specializing in ad measurement and verification.
On April 22, 2026, Adjust published its Mobile App Trends Spotlight Edition: LATAM 2026 report, which found finance app sessions surged 62% and installs grew 13% in Latin America during 2025. The report analyzed app install, session, retention, and engagement data across six markets, drawing on aggregated and anonymized data from January 2024 to March 2026. Previously, on February 26, Tripledot Studios migrated over 30 live casual games to Adjust, moving hundreds of millions of installs and integrating its technical setup, including app development processes and data pipelines. Earlier in February, Virgin Mobile UAE utilized Adjust's attribution solution to boost installs and lower costs, aiming for a robust solution to connect marketing spend to performance across its digital and offline acquisition channels. On February 10, Adjust collaborated with Google Ads on a joint webinar, exploring advancements in iOS measurement and Google’s Integrated Conversion Measurement (ICM) solution. This followed the company's February 9 highlight of its ad spend API integrations, which connect with over 40 ad networks to retrieve granular aggregated spend data for customizable reports.
Adjust offers products in the ad tech and services industry. Adjust's product portfolio comprises of ad measurement and verification.
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Adjust's revenues were less than $250M in 2024. Caretta Research has split Adjust's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Adjust's revenue breakdown subscribe to Caretta Portal.
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Adjust's customers primarily consist of telecoms, entertainment Providers and broadcast television and radio companies. Examples of Adjust's customers include Deutsche Telekom, France Televisions and Paramount Global. Examples of Adjust's suppliers include Viant Technology and Criteo.
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