Adjust, a privately owned company headquartered in Germany, was founded in 2012 and employs approximately 500 people. The company reported $114.7M in revenue as of 2024. Functioning as a mobile analytics, measurement, and attribution provider, Adjust specializes in ad measurement and verification.
On July 2, Cansu Agaoglu, Adjust's Director for Europe, presented a four-pillar framework for measuring app growth at Business of Apps London 2026, addressing a market where the channel mix has fundamentally changed and last-touch attribution alone is insufficient. Previously, on July 1, Adjust urged digital lenders to track loan approvals rather than only app installs, citing insights from LenderLink’s Filipino Borrower Report. That report, which Adjust cited on June 30, revealed Filipinos are increasingly relying on smaller, more frequent digital loans, with the median loan amount reaching ₱5468 and total reported loan disbursements totaling ₱867 billion in the fourth quarter of 2025. Earlier, on June 28, Adjust and Sensor Tower released a joint report stating that short drama apps recorded 2.3 billion global downloads in 2025, now outpacing traditional streaming platforms in daily engagement. The report showed install growth of 238% year-over-year in Q1 2026, with Latin American installs surging 913% in the same period.
Adjust offers products in the ad tech and services industry. Adjust's product portfolio comprises of ad measurement and verification.
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Adjust's revenues were less than $250M in 2024. Caretta Research has split Adjust's revenue into 2 different product categories, the largest of which is cTV measurement, attribution and fraud. For full access to Adjust's revenue breakdown subscribe to Caretta Portal.
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Adjust's customers primarily consist of telecoms, entertainment Providers and broadcast television and radio companies. Examples of Adjust's customers include Paramount Skydance Corporation, Deutsche Telekom and France Televisions. Examples of Adjust's suppliers include Criteo and Viant Technology.
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