News Summary:
OzTAM, Australia's official video audience measurement body, recently launched a tender for its Total Video Measurement contract, marking the first time the TV ratings contract has been put out for bid in 25 years. Nielsen, the incumbent provider throughout this period, is anticipated to be among the bidders for the service, which aims to address viewing fragmentation across broadcast, BVOD, and streaming platforms. This follows OzTAM's earlier announcement on July 7, 2026, that the tender is crucial for ensuring the underlying technologies and methodologies meet the future demands of Australia's media industry as the service evolves into a Total Video ecosystem. On July 6, 2026, OzTAM confirmed the tender would allow for bidding on specific components of the measurement service, a move welcomed by commentators seeking a "cheaper, more flexible system." Previously, on April 29, 2026, OzTAM released its Q1 2026 Streamscape data, which indicated continued growth in BVOD and digital video, highlighting pressure on live broadcast TV as Australian video viewing becomes increasingly fragmented across various platforms. The report was accompanied by a new interactive dashboard for subscribers to view the Total Video landscape.
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