Nielsen

https://global.nielsen.com/
https://www.linkedin.com/company/nielsen/

Nielsen is a privately owned company headquartered in the US, with parent companies Brookfield and Elliott Investment Management. Founded in 1923, it employs approximately 28,580 individuals globally and reported $3.5B in revenue as of 2023. Nielsen functions as a tier 1 media tech buyer, with its main product being software development. Operating as a measurement and data analytics company, it tracks consumer behavior across various media channels and platforms. The company provides audience insights to clients, including media companies and advertisers, who utilize this data for content and marketing decisions. Nielsen operates in more than 55 countries.

2023 Revenue

Founded

1923

Headcount

28,580

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

Nielsen confirmed on March 20, 2026, that it would delay the recalibrated version of its monthly Gauge report until September, after initially postponing it from the current week to the next, reflecting the increasing influence streamers have on its decision-making. Previously, late last week, Nielsen began informing clients that it would discontinue monitoring ads on TV in 137 markets, effective March 31.

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Nielsen offers 5 products in the ad tech and services and media tech industries. Nielsen's product portfolio comprises of marketer and agency technology, video data and analytics, ad measurement and verification and data, targeting and identity.

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Nielsen's revenues were over $1B in 2023. Caretta Research has split Nielsen's revenue into 6 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Nielsen's revenue breakdown subscribe to Caretta Portal.

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Mar

25th

2026

03:39

Emerging Tech, B2B Tag

Polish TV time stable in February, streaming sets new record

Video time in Poland was slightly down in February compared to the previous month, while streaming TV set a new record for its audience share, according to The Gauge: Poland study from Nielsen. The average time spent in front of the TV screen was 4 hours and 15 minutes, representing a 4-minute decrease compared to January and 3 minutes more than in February 2025.

Telecompaper

Mar

24th

2026

18:30

Management Changes, B2B Tag

Nielsen makes trio of senior hires

Nielsen, the specialist in audience measurement, has announced the appointment of three strategic senior hires. Effective immediately, Seth Ladetsky has been named Head of Global Sports; Trevor Fellows will lead Nielsen’s advertiser and agency relationships; and Matt Devitt, who most recently held the advertiser and agency role, will now oversee Nielsen’s national publisher accounts for leading media companies.

Advanced Television

Mar

20th

2026

12:28

B2B Tag

Oops... Nielsen Did It Again! Delays Recalibrated Gauge Until September

If you really want to understand the influence streamers now command over Nielsen decision-making, consider this: After delaying a recalibrated version of its monthly Gauge report from this week to next to let it get its act together, Nielsen late today confirmed it will actually delay it until September.

MediaPost

Mar

20th

2026

03:34

Cost Cutting, Emerging Tech, B2B Tag

Nielsen 'Blind Spot' Gets A Little Blinder, Will Cease Monitoring Many TV Markets

Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets.

MediaPost

Mar

19th

2026

05:00

Cost Cutting, Emerging Tech, B2B Tag

Nielsen 'Blind Spot' Gets A Little Blinder, Will Cease Monitoring Many TV Markets

Nielsen late last week began informing clients that, effective March 31, it will discontinue monitoring ads on TV in 137 markets.

MediaPost

Mar

16th

2026

02:55

Emerging Tech, B2B Tag

Whoa, Nellie! Will It Be Linear By A Nose?

As someone who has covered Nielsen ratings for much of my career, I can tell you the natural inclination for a trade journalist is to cover them like a horse race: someone finishes first, second, third, etc.

MediaPost

Mar

16th

2026

02:16

B2B Tag

Whoa, Nellie! Will It Be Linear By A Nose?

MediaPost

Mar

15th

2026

18:30

B2B Tag

Nielsen delays The Gauge after methodology adjustment

Nielsen’s next The Gauge report – a monthly snapshot of all broadcast, cable and streaming consumption in the US – has been delayed by a week (to March 24th) as a result of an adjustment in the methodology used by the audience measurement specialist.

Advanced Television

Mar

12th

2026

18:30

B2B Tag

Nielsen To Correct -- Er, I Mean Methodologically Innovate -- The Gauge

I had been planning this post for Monday, but thanks to the enterprising reporting of Variety 's Brian Steinberg , I pushing out my take on Nielsen's impending reset for its monthly The Gauge data visualization tracking the share of streaming vs.

MediaPost

Mar

12th

2026

02:31

B2B Tag

Nielsen's Tone Deaf 'Upfront Planning Guide'

Nielsen, which currently is struggling to readjust upwards of a year's worth of data that will be used as the basis of this year's upfront advertising negotiations, this morning released a " 2026 upfront planning guide " comprised of problematic legacy data i ts clients -- and industry ratings watchdog the Media Rating Council -- have asked it to adjust for actual upfront planning and buying.

MediaPost

Mar

9th

2026

18:30

B2B Tag

From Super Bowl to streaming: How event trading moved into the main feed

Big audiences have always pulled wagers toward them. What changed is the surface. A sports book once sat in its own lane, while television built the spectacle and sold the ads. Now the layers sit closer together.

Advanced Television

Mar

6th

2026

13:33

Awards and Recognitions, B2B Tag

MRC Raises Concerns About Nielsen National Big Data + Panel Television Service

NEW YORK—The Media Ratings Council, which accredits audience measurement services, has issued a statement flagging potential problems with Nielsen’s National Big Data + Panel Television measurement service. The group also described how it is working with Nielsen to resolve those problems, which resulted in notable declines in viewing among people aged 25-54 in the first half of 2025.

TVTechnology

Nielsen's customers primarily consist of advertising Services, telecoms and entertainment Providers companies. Examples of Nielsen's customers include Paramount Global, Comcast Xfinity and WPP Media. Nielsen has commercial and technical partners like Roku, Vizio and Google. Examples of Nielsen's suppliers include Telos Alliance and Mediaproxy.

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Nielsen

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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