Nielsen

https://global.nielsen.com/
https://www.linkedin.com/company/nielsen/

Nielsen, a privately owned company headquartered in the US and owned by Brookfield and Elliott Investment Management, was founded in 1923. It employs approximately 28,580 individuals and reported $3.4B in revenue as of 2024. Functioning as a global measurement and data analytics company focused on software development, Nielsen tracks consumer behavior across various media channels and platforms. It provides audience insights to clients, such as media companies and advertisers, enabling them to inform their content and marketing decisions. The company maintains operations in more than 55 countries.

Revenue

Founded

1923

Headcount

29,010

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

Nielsen recently informed clients it has placed its Media Rating Council (MRC) accreditation for its Nielsen Audio diary service on a six-month hiatus, effective July 2, 2026, to update key aspects of its methodology. The MRC permits accredited ratings services up to two six-month hiatuses for re-engineering processes. This development followed the Television Bureau of Advertising (TVB) on July 1, 2026, sharing "new insights" regarding Nielsen's Q1 Ad-Supported viewing numbers. The TVB stated that the reported 46.6% streaming share lacked critical context necessary for advertisers, brands, the public, and media to accurately understand the viewing landscape, calling into question the application of these figures.

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Nielsen offers 5 products in the ad tech and services and media tech industries. Nielsen's product portfolio comprises of marketer and agency technology, data, targeting and identity, ad measurement and verification and video data and analytics.

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Nielsen's revenues were over $1B in 2024. Caretta Research has split Nielsen's revenue into 6 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Nielsen's revenue breakdown subscribe to Caretta Portal.

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Jul

13th

2026

06:10

B2B Tag, Marketing and Promotional Activities, Regulations and Policies

VideoAmp, Nielsen One Pull Out Of MRC Accreditation Process

Details of the respective reasons were not available at presstime, but were disclosed as one of the MRC's quarterly accreditation status updates, which included a number of new accreditation grants and continuations for other media measurement and platform providers.

MediaPost

Jul

2nd

2026

10:45

B2B Tag

Nielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus

Nielsen this week informed clients it has put its Media Rating Council accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology. The MRC allows accredited ratings services to initiate up to two six-month hiatuses while it reengineers its methodology and/or processes.

MediaPost

Jul

2nd

2026

01:00

B2B Tag

Nielsen Audio Updating Methods, Puts Diary Accreditation On Hiatus

MediaPost

Jul

1st

2026

11:24

B2B Tag

TVB Finds Flaws In Nielsen’s Q1 Streaming Numbers For Ad‑Supported TV

The Television Bureau of Advertising (TVB) today shared “new insights” on the Q1 Ad-Supported viewing numbers released by Nielsen on June 26. It said that “while the reported 46.6% streaming share sounds significant, it is missing key context that would help advertisers, brands, the public, and the media accurately understand today’s viewing landscape.” TVB highlighted several critical factors that call into question the application of these numbers.

TVNewsCheck

Jun

26th

2026

11:25

B2B Tag

Nielsen: Streaming Hit Record 46.6% Share of Ad-Supported Viewing in Q1

NEW YORK—Nielsen’s newest edition of the Ad Supported Gauge shows that the total share of ad-supported TV is holding steady in Q1 2026, representing nearly 73% of overall TV viewing while streaming captured a record share of ad-supported TV viewing.

TVTechnology

Jun

25th

2026

02:26

B2B Tag

Nielsen: YouTube Gains, Fox-Roku Would Be Third

YouTube continues to grow its share of total TV/streaming viewers by a media distributor -- with 13.4%, up a full share point versus the same time period a year ago, according to Nielsen's Media Distributor Index.

MediaPost

Jun

24th

2026

01:00

B2B Tag

Nielsen's Q1 2026 Ad Supported Gauge

Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady NEW YORK - June 23, 2026 - Today, Nielsen released the latest edition of the Ad Supported Gauge, which found that the total share of ad-supported TV is holding steady in Q1 2026, representing nearly 73% of overall TV viewing.

4RFV International Broadcast News

Jun

23rd

2026

02:39

B2B Tag

Ad-Supported Streaming Share Rises In Q1, Cable Sinks

High-profile sporting events -- the Super Bowl, the Milan Cortina Olympics and NFL playoff games -- helped to increase overall total day viewing in the first quarter of 2026 for ad-supported streaming and TV platforms over non-ad-supported platforms, according to Nielsen.

MediaPost

Jun

22nd

2026

01:00

New Offerings, B2B Tag

Japan: Nielsen expands YouTube cross-platform measurement

June 22, 2026 Nielsen, a specialist in audience measurement, data and media intelligence, has announced the expansion of its cross-platform measurement of YouTube across computer, mobile and connected TV devices to include the deduplication of linear TV audiences in Japan.

Advanced Television

Jun

14th

2026

22:33

Emerging Tech, B2B Tag

Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go?

Combat By Trial For the past four years or so, Nielsen has pursued a strategy of rapid-fire litigation against its keenest startup competitors when it comes to panel-based data modeling and smart TV data collection. One could argue that the suits are largely frivolous.

AdExchanger

Jun

14th

2026

01:00

Emerging Tech, Sports Rights Updates, B2B Tag

When the World Cup goes late, broadband and phone screens light up together

June 14, 2026 Broadcasters have long known that a major tournament rewrites a nation’s evening schedule. When the World Cup rolls into the late kickoff windows, OTT dashboards tell a clear story: concurrent streams climb, buffering complaints spike, and broadband operators watch traffic graphs bend upward in the small hours.

Advanced Television

Jun

5th

2026

19:30

B2B Tag

Cultural Trust As Currency: Why Black Consumers Shift Spending Due To Brand Values

Black consumers continue to shape culture that captures attention, but tokenism alone is not enough to earn loyalty. Increasingly, Black consumers are making intentional decisions about where they spend their money, and those decisions are directly tied to whether a brand demonstrates real cultural understanding and alignment.

MediaPost

Nielsen's customers primarily consist of telecoms, entertainment Providers and advertising Services companies. Examples of Nielsen's customers include Paramount Skydance Corporation, WPP Media and Comcast Xfinity. Nielsen has commercial and technical partners like Vizio, Roku and Google. Examples of Nielsen's suppliers include Mediaproxy and Telos Alliance.

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Nielsen

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Founded

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Headquarters

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