Nielsen

https://global.nielsen.com/
https://www.linkedin.com/company/nielsen/

Nielsen is a privately-owned American company founded in 1923. With over 28,580 employees and headquarters in the US, it primarily develops software. Its core business is providing media analytics and audience measurement services. Nielsen's 2023 revenue exceeded $1 billion. The company is owned by Elliott Investment Management and Brookfield and operates several subsidiaries including Visual IQ, TVTY, VisualDNA, Gracenote, Sorenson Media, and eXelate.

2023 Revenue

Founded

1923

Headcount

28,580

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

Nielsen's The Gauge report indicated that broadcast and cable viewership increased in August, marking the first gain since April. This increase coincided with the start of the school year and the return of college football, disrupting a downward trend in linear TV viewership that had persisted since May. Streaming viewership, after six months of growth, experienced a month-to-month decline in August. Separately, Nielsen announced a new, long-term multi-year agreement with Warner Bros. Discovery. This deal expands Warner Bros. Discovery's use of Nielsen's measurement services across all its linear and streaming platforms.

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Nielsen offers 5 products in the ad tech and services and media tech industries. Nielsen's product portfolio comprises of marketer and agency technology, data, targeting and identity, video data and analytics and ad measurement and verification.

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Nielsen's revenues were over $1B in 2023. Caretta Research has split Nielsen's revenue into 6 different product categories, the largest of which is market data. For full access to Nielsen's revenue breakdown subscribe to Caretta Portal.

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Jan

26th

2026

03:11

B2B Tag

Polish TV time stable in December - Nielsen

Video time in Poland was at a level similar in December to the previous month, with a slight increase from linear TV, according to The Gauge: Poland study from Nielsen. The average time spent in front of the TV screen was 4 hours and 7 minutes, representing a 2-minute increase compared to November 2025. However, it is worth noting that this result is nearly 5 minutes lower than in December 2024 (4 hours and 12 minutes).

Telecompaper

Jan

23rd

2026

08:16

B2B Tag

NFL Playoffs Two Rounds: Ad Revenue 5% Higher, Viewers Up 10%

The first two weekends of NFL Playoffs -- the Wild card and Divisional rounds -- posted generally higher viewing compared to a year ago. Viewership for the six games for the wild-card round was up 10% to 31.7 million average viewers versus a year ago.

MediaPost

Jan

22nd

2026

18:30

Partnerships and Alliances, B2B Tag

Nielsen Renews Partnership With Gray Media for Local TV Measurement Across All of Its 113 DMAs

Multi-year deal utilizes Nielsen's full suite of local audience marketing intelligence solutions, including Big Data + Panel, Scarborough, NLTV and streaming measurement. Nielsen is uniquely positioned to deliver these insights for Gray Media's leading portfolio of sports, streaming and multicultural media properties.

4RFV International Broadcast News

Jan

22nd

2026

13:09

Partnerships and Alliances, B2B Tag

Nielsen Renews Gray Media For Local TV Measurement

Nielsen today announced that it has renewed a new, multi-year deal with Gray Media . Nielsen will provide local television measurement across Gray Media’s entire U.S. footprint in the 113 U.S. designated market areas where it owns and operates TV stations.

TVNewsCheck

Jan

20th

2026

18:30

B2B Tag

Nielsen's All Screens Video Landscape Report Reveals Shift in Polish Media Rankings and Deeper Audience Engagement

The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance for Digital Platforms in Poland Warsaw - Poland, January 19, 2026 - Nielsen, a global leader in audience measurement, data, and analytics, has today published its first All Screens Video Landscape report of 2026.

4RFV International Broadcast News

Jan

20th

2026

18:11

B2B Tag

Survey: Two-Thirds of Black Consumers Pay More Attention to Culturally Relevant Ads

NEW YORK—A new study from Nielsen reveals that the nearly two thirds of Black audiences (67%) surveyed pay more attention to ads in media that reflect their culture and that more than half (52%) agreed they’re more likely to purchase when a brand partners with creators connected to their interests compared.

TVTechnology

Jan

20th

2026

11:22

B2B Tag

Nielsen: Streaming Shatters Multiple Records in December 2025

NEW YORK—New data shows that streaming viewership captured 47.5% of television in December 2025, eclipsing its previous record set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s The Gauge, a snapshot of total TV and streaming consumption.

TVTechnology

Jan

20th

2026

08:01

Emerging Tech, B2B Tag

NFL Drives Another Streaming Monthly Record

Netflix's Christmas Day NFL games pushed the December streaming TV share to a new monthly record -- 47.5% of total TV viewing, according to Nielsen’s Total TV/Streaming Snapshot. Previously, its best result was in July 2025 (47.3%), which was up 10% versus December 2024.

MediaPost

Jan

18th

2026

18:30

B2B Tag

Survey: Black viewers pay more attention to culturally relevant ads

A study from Nielsen reveals that the majority of Black audiences (67 per cent) surveyed pay more attention to ads in media that reflect their culture. In addition, Black audiences demonstrate loyalty and trust to the brands and influencers they believe in compared to other segments.

Advanced Television

Dec

22nd

2025

12:39

Partnerships and Alliances, Emerging Tech, B2B Tag

Nielsen, Roku Expand Measurement Partnership

NEW YORK—Nielsen and Roku said they are expanding their strategic partnership with the audience measurement provider incorporating Roku data into its advanced campaign measurement and outcome solutions. Streaming on Roku devices alone makes up more than 21% of all TV viewing, according to October 2025 Nielsen TV Ratings.

TVTechnology

Dec

22nd

2025

08:19

B2B Tag

The Suite Smell Of Nielsen's Big Data Success

There was a time when Nielsen counted the number of people watching TV. These days it counts the number of data partners enabling it to model who is watching it. Take this morning's announcement about a deal renewing -- and expanding -- its data partnership with CTV platform Roku.

MediaPost

Dec

18th

2025

19:30

Emerging Tech, B2B Tag

AdExchanger’s Top 4 CTV Stories Of 2025

It’s that time of year again – the time when we all start saying things like, “It’s that time of year again!” It’s also that time of year for end-of-year recaps, which can be a surprisingly tricky balance to manage.

AdExchanger

Nielsen's customers primarily consist of telecoms services and entertainment Providers companies. Examples of Nielsen's customers include WPP Media, Paramount Global and Comcast Xfinity. Nielsen has commercial and technical partners like Roku, Google and Vizio. Examples of Nielsen's suppliers include Telos Alliance and Mediaproxy.

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Analysis

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Nielsen

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

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News Summary:

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