Nielsen

https://global.nielsen.com/
https://www.linkedin.com/company/nielsen/

Nielsen, a privately owned company headquartered in the US, is owned by Brookfield and Elliott Investment Management, and operates with subsidiaries including Gracenote, Sorenson Media, TVTY, Visual IQ, VisualDNA, and eXelate. Founded in 1923, the company employs approximately 28,580 individuals and reported $3.4B in revenue as of 2024. The company functions as a global measurement and data analytics provider, specializing in tracking consumer behavior across various media channels and platforms. It provides audience insights to clients, such as media companies and advertisers, who utilize this data to inform their content and marketing decisions. Nielsen has operations in more than 55 countries.

2024 Revenue

Founded

1923

Headcount

28,580

Headquarters

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

The media measurement industry, where platforms are increasingly focusing on audience behavior metrics like attention, engagement, and outcomes beyond traditional impressions and demographics, reflects brands' growing demand for deeper insights into ad interaction, according to observations on April 22, 2026. This broader industry trend follows Nielsen's announcement on April 21, 2026, of a long-term strategic cooperation with the Polish Organisation of Advertisers (POR). The partnership aims to champion effective marketing, drive innovation, and establish industry standards within Poland's $3.7 billion advertising market. Previously, on April 20, 2026, Nielsen's "The Gauge" study reported a decrease in video time in Poland for March, with the average time spent in front of the TV screen falling to 3 hours and 53 minutes. This represented a 22-minute drop compared to February and 9 minutes less than in March 2025, although cable's share of viewing saw a notable increase to 38.4 percent, surpassing satellite (22.8%) and terrestrial (21.2%), while streaming's share of TV time declined to 10.5 percent.

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Nielsen offers 5 products in the media tech and ad tech and services industries. Nielsen's product portfolio comprises of marketer and agency technology, video data and analytics, data, targeting and identity and ad measurement and verification.

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Nielsen's revenues were over $1B in 2024. Caretta Research has split Nielsen's revenue into 6 different product categories, the largest of which is campaign management, reporting and attribution. For full access to Nielsen's revenue breakdown subscribe to Caretta Portal.

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May

18th

2026

19:30

B2B Tag

Nielsen: Cable, Broadcast Plummet In March

Driven by viewing for the three-week NCAA tournament, the broader Nielsen Media Distributor Index showed Paramount Skydance and Warner Bros. Discovery had higher viewing to 8.1% (up 16%) and 6.1% (up 10%), respectively, versus February. Still, cable share for the month is down versus a year ago -- from 24.0% in March 2025 -- while broadcast was also down to 20.3% (vs.

MediaPost

May

14th

2026

08:50

B2B Tag

Kicking Off The Upfronts Discussing Shifting Role Of TV Advertising

As more marketers bring digital approaches to TV advertising, they increasingly recognize that TV is massively underused for its capacity to drive predictable, profitable and highly measurable outcomes like website visits, app downloads, phone calls and sales, irrespective of whether the ads were delivered in streaming or linear channels.

MediaPost

May

14th

2026

01:00

ESG, B2B Tag

Nielsen data shows NZ vehicle advertisers are shifting gears as fuel pressures make EVs and hybrids an increasingly attractive option

Car ad spend rises sharply in March as more auto buyers turn to electric, hybrid and plug-in options Auckland, May 13, 2026 - New Nielsen data shows New Zealand's passenger vehicle advertising market increased in March, as the country's fuel crisis put renewed focus on electric, hybrid and plug-in hybrid vehicles.

4RFV International Broadcast News

May

6th

2026

02:30

Big Data/Analytics, B2B Tag

Co-Viewing For The Big Screen: How Big A Deal Is This Now?

Co-viewing continues to be a major focus of TV-centric advertisers -- especially when it comes to nonstop digital video competition. TV still needs to up its game, this despite all that still sizable brand reach. Nielsen says a recent pilot co-viewing program shows some key results for the February month.

MediaPost

May

5th

2026

15:17

Events, Artificial Intelligence, B2B Tag

POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren’t currently – pardon the pun – possible.

AdExchanger

Apr

30th

2026

04:01

B2B Tag

Cultural Trust As Currency: Why Black Consumers Shift Spending Due To Brand Values

Black consumers continue to shape culture that captures attention, but tokenism alone is not enough to earn loyalty. Increasingly, Black consumers are making intentional decisions about where they spend their money, and those decisions are directly tied to whether a brand demonstrates real cultural understanding and alignment.

MediaPost

Apr

27th

2026

14:40

New Offerings, Big Data/Analytics, B2B Tag

Nielsen Introduces ‘Predictive Sales Lift’ Tool

NEW YORK—Nielsen has introduced Predictive Sales Lift, a new feature that helps marketers and agencies gain better insights into media campaign outcomes. Nielsen said it is introducing this new capability to address marketers’ needs for a holistic view of campaign outcomes in a fragmented media landscape.

TVTechnology

Apr

27th

2026

07:30

New Offerings, Big Data/Analytics, B2B Tag

Predictive Analysis And Performance Go Hand In Hand

Kicking off the POSSIBLE conference in Miami on Monday, Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads.

AdExchanger

Apr

22nd

2026

04:00

Big Data/Analytics, B2B Tag

TV Measurement Experts: How To Cultivate Audience In The Age Of Attention

As the media landscape continues to fragment, platforms are shifting focus from impressions and demographics to more complex methodologies that capture such audience behavior as attention, engagement and outcomes. Brands are no longer satisfied with just knowing how many people saw their advertisement; they also demand to know how long viewers engaged with that ad and what that ad inspired them to do.

TVNewsCheck

Apr

21st

2026

18:30

Partnerships and Alliances, Big Data/Analytics, B2B Tag

Nielsen and the Polish Organisation of Advertisers announce strategic partnership to elevate marketing standards in Poland

Warsaw, Poland, 22.04.26: Nielsen, a global leader in audience measurement, data, and media intelligence, has today announced a long-term strategic cooperation with the Polish Organisation of Advertisers (POR). This landmark partnership is dedicated to championing effective marketing, driving innovation, and establishing the highest industry standards within Poland's dynamic $3.7 billion advertising market.

4RFV International Broadcast News

Apr

20th

2026

08:59

B2B Tag

Polish video time down in March - Nielsen

Video time in Poland was down in March, according to The Gauge study from Nielsen. The average time spent in front of the TV screen was 3 hours and 53 minutes, representing a 22-minute decrease compared to February and 9 minutes less than in March 2025. Despite the structural decline, cable showed a notable increase in share, to 38.4 percent of viewing, ahead of satellite (22.8%) and terrestrial (21.2%), while streaming's share of TV time dropped to 10.5 percent.

Telecompaper

Apr

15th

2026

18:30

B2B Tag

Nielsen Provides Inaccurate Metrics, NBCUniversal Exec Charges

Nielsen overestimates streaming viewership at the expense of traditional TV, says Mark Marshall, chairman of global advertising and partnerships at Nielsen client NBCUniversal, The Wall Street Journal reports. “Every media company is valued on a multiple of something, right?” Marshall comments.

MediaPost

Nielsen's customers primarily consist of telecoms, entertainment Providers and advertising Services companies. Examples of Nielsen's customers include WPP Media, Comcast Xfinity and Paramount Global. Nielsen has commercial and technical partners like Vizio, Google and Roku. Examples of Nielsen's suppliers include Telos Alliance and Mediaproxy.

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