Impact

Impact

https://impact.com
https://www.linkedin.com/company/impactdotcom/

Impact, formerly known as Impact Radius, is a privately owned company headquartered in the US, founded in 2008 and employing approximately 1,260 people. Functioning as a software development company, it specializes in partnership management, encompassing the development and optimization of various partnership types, including influencer marketing, affiliate marketing, mobile partnerships, business development, and SaaS partnership marketing.

Revenue

Founded

2008

Headcount

3,670

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

N/A

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Impact offers products in the ad tech and services industry. Impact's product portfolio comprises of ad measurement and verification.

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Sep

22nd

2026

03:27

Emerging Tech, Marketing and Promotional Activities

serve vs. managed services for influencer programs

When Pepperstone launched its creator program across key APAC markets, every piece of content needed regulatory sign-off before going live—the kind of bottleneck that stalls most compliance-heavy programs before they scale. Pepperstone could’ve kept everything in-house.

Sep

17th

2026

02:30

Events, Emerging Tech, Artificial Intelligence, Operational Challenges, B2B Tag, Operational Challenges, Marketing and Promotional Activities, Events and Conferences

Taking Time Back: BuildLab Set to Architect Time-Suck Solution

In 2026, affiliate is rewriting its story — and witnessing substantial growth. But while the channel becomes a tech-driven powerhouse and earns its seat at the table, it's not an easy ride. From intense competition and rising costs to complex consumer journeys and zero-click challenges, the pressure is on.

Sep

15th

2026

10:29

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Running YouTube's largest creator program

A creator with four million YouTube subscribers can still watch view counts collapse from a million per video down to twenty thousand. When that happens, the economics of the partnership no longer work. Steve Messa, Head of YouTube Creator and Influencer programs at BetterHelp, explains why subscriber count stopped predicting performance.

Sep

9th

2026

07:12

B2B Tag, Marketing and Promotional Activities

UPLIFT Desk's creator strategy for a fast

The biggest surprise in creator and affiliate marketing isn’t the competition. It’s the pace of change. When Norman Scott and the UPLIFT Desk team built their initial partnership strategy, they had a clear picture of the market and how to operate within it.

Sep

9th

2026

07:06

UPLIFT Desk pairs creators and affiliates to win

Most brands treat creators and affiliates as separate programs. UPLIFT Desk runs them as a single, coordinated strategy, and the results speak for themselves. Norman Scott and the UPLIFT Desk team have built a full-funnel partner model that matches the right creator to the right moment in the buyer journey.

Sep

9th

2026

06:56

How UPLIFT Desk landed a NowThis media partnership

Some brand partnerships just make sense, and UPLIFT Desk’s collaboration with NowThis is one of them. NowThis is a stand-up desk comedy series featuring comedians performing at standing desks. For UPLIFT Desk, it was an almost too-perfect fit: a stand-up desk brand, a stand-up comedy series, and an audience primed to connect the two.

Sep

8th

2026

07:25

B2B Tag, Marketing and Promotional Activities

How SharkNinja built an industry-leading affiliate program

Building an affiliate program that earns attention internally and externally doesn’t happen overnight. For Jordan Carter, it took three years at SharkNinja as an individual contributor to prove the value of affiliate before the investment followed.

Sep

8th

2026

07:17

B2B Tag, Marketing and Promotional Activities

How SharkNinja got internal buy-in for affiliate marketing

Getting internal buy-in for affiliate is a translation problem. For Jordan Carter at SharkNinja, the conversation looks different depending on who’s in the room. Finance wants incrementality, ROAS, and last-click attribution. Leadership wants channel justification. But as creators move mid-funnel and affiliates push upper-funnel, the old frameworks no longer tell the full story.

Sep

8th

2026

07:09

Emerging Tech, ESG, B2B Tag

How SharkNinja scaled affiliate globally with impact.com

The foundation of SharkNinja’s affiliate program was already in place, and Jordan Carter became the catalyst for its global expansion. That started with the move to impact.com, a platform built for scaling without friction: no rebuilding strategy from scratch, no switching tools as the program grows.

Sep

6th

2026

19:01

Marketing and Promotional Activities

Best Affiliate Marketing Platforms in 2026: Tested for Tracking, Pricing, and Creator Growth

best affiliate marketing platforms Choosing among the best affiliate marketing platforms requires more than comparing partner counts or promotional screenshots. Operating details determine whether a sale is credited to the right creator, commissions protect your margin, and approved partners publish content.

Reacher Platforms

Sep

4th

2026

02:40

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Partnerships

time data helped the partnership team catch early warning signs

Most marketing teams find out about a problem after it’s already cost them money. The Self Financial team found out within an hour. Real-time performance tracking on impact.com gives the Self team a read on a new partner within a single day, based on the volume they’re sending and how interested their audience actually is in the product.

Sep

4th

2026

02:35

How impact.com simplified affiliate partner onboarding

Simplicity isn’t usually the headline in affiliate marketing. For Self Financial’s VP of Strategy and Business Development, Kyle Dougherty, and his team, it’s the whole pitch. Running the program on impact.com made both sides of the partnership simple: paying and managing partners on one end, onboarding them on the other.

Example Partners

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