Impact, formerly known as Impact Radius, is a privately owned company headquartered in the US, founded in 2008 and employing approximately 1,260 people. Functioning as a software development company, it specializes in partnership management, encompassing the development and optimization of various partnership types, including influencer marketing, affiliate marketing, mobile partnerships, business development, and SaaS partnership marketing.
On April 30, 2026, research from Impact.com's Southeast Asia influencer e-commerce study revealed that brand engagements with influencers contributed approximately USD 11 billion in direct e-commerce sales value across Southeast Asia in 2023, identifying the region as a commercially productive yet often misunderstood influencer marketing market. Previously, on April 29, Acceleration Partners, described as impact.com's largest Diamond-tier agency partner, highlighted its extensive experience managing migrations onto the Impact platform for clients including global luxury brands and B2B SaaS companies across more than 20 countries. This follows the April 28 announcement that Rakuten International and impact.com formed a strategic alliance to modernize the affiliate and performance marketing ecosystem. The collaboration integrates Rakuten Advertising's global managed services and performance intelligence with Rakuten Rewards' consumer reach and impact.com's technology infrastructure, aiming to establish a unified technology and services model for affiliate and commerce partnerships.
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