Impact, formerly known as Impact Radius, is a privately owned company headquartered in the US, founded in 2008 and employing approximately 1,260 people. Functioning as a software development company, it specializes in partnership management, encompassing the development and optimization of various partnership types, including influencer marketing, affiliate marketing, mobile partnerships, business development, and SaaS partnership marketing.
On March 17, 2026, impact.com and URLgenius unveiled their latest Commerce Creator Lightning Survey, which identified that 51% of creators have already started producing holiday content. Earlier on the same day, impact.com, in collaboration with Cardlytics, released its Consumer Spending Intelligence Report 2026. This report leveraged transaction-level data from impact.com's network of 2,368 North American retail brands and Cardlytics' purchase intelligence, covering approximately 195 million U.S. cardholders. Previously, on March 16, impact.com appointed Hakan Özal as Director Sales DACH to strengthen its presence and drive enterprise partnership growth across Germany, Austria, and Switzerland, with a focus on financial services. This appointment followed the release of impact.com's new report, "Where APAC travel brands are investing for growth," which revealed that over 80% of Australian travelers would book based on an influencer's recommendation, though fewer than 20% had done so in the past year.
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