Mixpanel, Privately Owned and headquartered in the US, was founded in 2009 and operates with approximately 440 employees. The company specializes in software development, providing a mobile and web analytics platform.

Revenue

Founded

2009

Headcount

755

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

10

News Summary:

On September 17, 2026, telehealth provider Winona reported utilizing Mixpanel, in conjunction with Kameleoon, to optimize women’s healthcare by addressing significant challenges in managing data volume, velocity, and variety. Winona, a pioneer in telehealth for women experiencing menopause, leveraged these tools, benefiting from a strategy where brands employing A/B testing and personalization grow five times faster. Earlier, on September 11, 2026, a report discussed Mixpanel’s ease of installation for collecting events and building dashboards, while also highlighting the inherent challenge in ensuring these dashboards accurately represent real product usage due to factors like counting employees, automated browser tests, web scrapers, duplicate events, or incomplete user actions. This followed a September 10, 2026, assessment that identified Mixpanel as a leading tool for deep product analytics within the SaaS industry, positioning it alongside Amplitude in that category.

Similar Companies

Subscribe for full access to Mixpanel's profile
Mixpanel offers products in the ad tech and services industry. Mixpanel's product portfolio comprises of ad measurement and verification.
Subscribe for full access to Mixpanel's products in full detail
Subscribe for full access to Mixpanel's revenue in full detail
Mixpanel's customers primarily consist of software Development and internet Marketplace Platforms companies. Examples of Mixpanel's customers include DocuSign, Expedia Group and Uber.

Example Customers

Subscribe for full access to Mixpanel's profile