Foursquare is a privately owned company headquartered in the US. Founded in 2009, it employs approximately 640 individuals. The company specializes in software development, operating as a technology platform that powers business solutions and consumer products through a deep understanding of location.
On September 15, 2026, Foursquare published an analysis detailing aggregated foot traffic data from the nation’s 25 largest retail markets for Black Friday 2025. This follows news on July 31, 2026, that Foursquare operates as a foot traffic measurement partner for connected TV (CTV) advertising platforms. Foursquare, alongside other providers, utilizes its location intelligence panel to independently measure store visits, matching devices exposed to a CTV ad against observed physical location visits.
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