Taboola, publicly owned and headquartered in the United States, founded in 2007, operates with approximately 1,760 employees and reported $697.1M in revenue as of 2025. As a software development and public advertising company with offices in 22 cities worldwide, Taboola specializes in an AI-powered content discovery and recommendation platform, which is utilized by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.
On September 18, 2026, Taboola agreed to acquire digital advertising company Dianomi through its wholly-owned subsidiary Taboola Europe, in a transaction that could value the UK-listed company at up to £27 million on a fully diluted basis. The proposed acquisition offers Dianomi shareholders 64 pence in cash per share with contingent consideration of up to another 24 pence. This acquisition follows earlier reports on the same day, September 18, indicating Taboola's move to acquire Dianomi, which operates as a finance ad network.
Taboola's customers primarily consist of broadcast television and radio and telecoms companies. Examples of Taboola's customers include TelevisaUnivision, Altice USA and Gray Media. Taboola has commercial and technical partners like Paramount Advertising, Foursquare and Yahoo!. Examples of Taboola's suppliers include Channel A Corporation and Magnite.