Taboola, a publicly owned company headquartered in the US, was founded in 2007 and employs approximately 1,760 individuals globally. Operating offices in 22 cities worldwide, the company functions as an advertising entity specializing in an AI-powered content discovery and recommendation platform. This platform is utilized by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.
On July 10, 2026, Taboola expanded its partnership with smartphone makers OPPO and its subsidiary realme, extending Taboola News to millions of additional devices across India and Thailand. This collaboration builds on an existing partnership from 2023 that integrated Taboola News across millions of smartphones in markets including the United Kingdom, the Philippines, Singapore, and Argentina. Previously, on July 5, Wikitree selected DeeperDive, the generative AI answer engine built by Taboola. Wikitree became one of the first Korean-language publishers to deploy the tool, following Taboola's addition of Korean language support to the platform in April 2026, reaching 7 million monthly users.
Taboola's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Taboola's customers include Hearst Communications, Sinclair Broadcast Group and Altice USA. Taboola has commercial and technical partners like Yahoo!, Foursquare and Paramount Advertising. Examples of Taboola's suppliers include Channel A Corporation and Magnite.
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