Taboola, a publicly owned company headquartered in the US, was founded in 2007 and employs approximately 1,760 individuals globally. Operating offices in 22 cities worldwide, the company functions as an advertising entity specializing in an AI-powered content discovery and recommendation platform. This platform is utilized by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.
On April 30, 2026, Taboola introduced its DeeperDive Generative AI answer engine for publishers, expanding integrations to include HuffPost UK, Reach, and USA Today Co. The content recommendation technology company initially launched the DeeperDive product in September 2025, claiming it has onboarded "dozens" of publishers since then. USA Today first deployed DeeperDive on its homepage and across its site in September 2025, and a USA Today Co. spokesperson reported that the tool has recorded over 25 million questions asked since its launch, averaging approximately 1 million questions per week.
Taboola's customers primarily consist of telecoms and broadcast television and radio companies. Examples of Taboola's customers include Sinclair Broadcast Group, Hearst Communications and Altice USA. Taboola has commercial and technical partners like Paramount Advertising, Foursquare and Yahoo!. Examples of Taboola's suppliers include Channel A Corporation and Magnite.
Subscribe for full access to Taboola's products in full detail 
