TripleLift, a privately owned company headquartered in the US, is an ad tech company founded in 2012. It employs approximately 480 individuals and reported $140.0M in revenue as of 2024. Operating as a tier 1 media tech buyer, the company specializes in RTB and programmatic advertising, offering virtual advertising solutions for the broadcast industry.
On March 19, 2026, TripleLift highlighted that 49% of connected TV (CTV) advertisements still utilize traditional TV spot formats, asserting this leaves billions in potential brand impact untapped despite streaming surpassing traditional television viewing in the U.S. This follows news from March 18, 2026, when Publicis Media partnered with TripleLift to drive efficient conversions for LU, focusing on identifying consumers with an above-average propensity to purchase sweet snacking items. Earlier, on March 12, 2026, Amazing Agency collaborated with TripleLift to enhance media precision and deliver quality inventory, aiming to improve click-through rates and new-to-brand conversions for Dermofarm by focusing on environments that better aligned with brand and audience objectives.
TripleLift offers 2 products in the ad tech and services industry. TripleLift's product portfolio comprises of RTB and programmatic.
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TripleLift's revenues were less than $250M in 2024. Caretta Research has split TripleLift's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to TripleLift's revenue breakdown subscribe to Caretta Portal.
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TripleLift's customers primarily consist of media and TV services and technology, Information and Internet companies. Examples of TripleLift's customers include Cineverse and Raptive. TripleLift has commercial and technical partners like LiveRamp, Amagi and iSpot.tv. TripleLift has suppliers like Amazon Web Services (AWS).
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