TripleLift, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 480 individuals. The company reported $140.0M in revenue as of 2024 and functions as a tier 1 media tech buyer. It specializes in RTB and programmatic solutions, operating as an ad tech company providing virtual advertising solutions for the broadcast industry.
On September 18, 2026, TripleLift announced that Chanelle Urquico, Erica Johnson, and Kasey Fan were named honorees in AdExchanger's 2026 Top Women in Media & Ad Tech Awards, acknowledging their contributions across product operations, advertising technology, and global growth. Previously, on September 2, Matthew Novick, TripleLift's CFO, participated in New Digital Age's "The Bottom Line" interview series, discussing the financial, strategic, and market forces shaping the adtech sector and highlighting the industry's shift from growth at all costs to profitability.
TripleLift offers 2 products in the ad tech and services industry. TripleLift's product portfolio comprises of RTB and programmatic.
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TripleLift's revenues were less than $250M in 2024. Caretta Research has split TripleLift's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to TripleLift's revenue breakdown subscribe to Caretta Portal.
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TripleLift's customers primarily consist of video business systems and technology, Information and Internet companies. Examples of TripleLift's customers include Cineverse and Raptive. TripleLift has commercial and technical partners like iSpot.tv, Amagi and LiveRamp. TripleLift has suppliers like Amazon Web Services (AWS).
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