TripleLift

http://www.triplelift.com
https://www.linkedin.com/company/triplelift/

TripleLift, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 480 individuals. The company reported $140.0M in revenue as of 2024 and functions as a tier 1 media tech buyer. It specializes in RTB and programmatic solutions, operating as an ad tech company providing virtual advertising solutions for the broadcast industry.

Revenue

Founded

2012

Headcount

358

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

News Summary:

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TripleLift offers 2 products in the ad tech and services industry. TripleLift's product portfolio comprises of RTB and programmatic.

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TripleLift's revenues were less than $250M in 2024. Caretta Research has split TripleLift's revenue into 2 different product categories, the largest of which is supply side platform (SSP). For full access to TripleLift's revenue breakdown subscribe to Caretta Portal.

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Jul

10th

2026

09:01

B2B Tag

Top 6 Mistakes Buyers Make in Programmatic Curation

Curation has become an exciting performance source in programmatic advertising, but it is still ridiculously easy to get wrong. The promise is simple: better packaging, better supply alignment, and better outcomes. The reality is that too many buyers treat curation like a shortcut, when it actually works best as a disciplined operating model.

Triplelift

Jul

9th

2026

10:33

Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Key Takeaways From Cannes 2026

Cannes 2026 is officially in the books, and now that we’ve had a moment to catch our breath (and maybe a coffee or two), we can say with confidence: this was one of our best weeks yet on the Croisette.

Triplelift

Jul

7th

2026

12:26

How to Measure CTV Campaigns in 2026

CTV measurement is broken in a specific, familiar way: you can see impressions, you can see completion rates, and you can present a deck that looks fine. What you often can’t do is tell your client whether CTV actually moved anything — or explain why the same household saw the same ad eleven times across four different apps.

Triplelift

Jul

7th

2026

10:37

How Publishers Choose a Programmatic Platform in 2026

Choosing a programmatic platform used to be simpler. You wanted scale, fill rates, and a check that cleared. Today the decision is more consequential — and more complicated. SSP consolidation, DSP-side SPO initiatives, curation fee stacking, and the rise of first-party data have changed what “a good partner” actually means.

Triplelift

Jul

6th

2026

16:15

Emerging Tech

7 CTV Ad Placements That Lift Brand Recall

CTV is having a moment. Brands are shifting budgets, streaming audiences are growing, and the big screen is genuinely compelling real estate. The catch? Not all CTV ad placements are created equal — and the format you choose matters as much as the inventory you’re buying.

Triplelift

Jul

6th

2026

16:00

B2B Tag

How CTV Pause Ads Shape Attention and Manage Programmatic Reach

What is a CTV pause ad, and does it actually improve advertising performance? Yes — data shows pause ads outperform standard CTV formats on memorability and brand recall, making them a useful lever for advertisers looking to diversify reach without sacrificing attention.

Triplelift

Jul

6th

2026

15:59

B2B Tag

How to Fix Display Ad Performance with High Impact Formats

Your display campaigns aren’t underperforming because of bad targeting. They’re underperforming because nobody scrolls past a banner and thinks “finally, an ad.” Standard IAB units ask for attention. They don’t earn it — and that gap shows up directly in your reporting.

Triplelift

Jul

3rd

2026

10:08

Events, Emerging Tech, B2B Tag

Prime Day 2026 drives record ad spend growth

New proprietary data from TripleLift reveals that advertisers began budgeting for Amazon’s flagship sales event two weeks early, shifted most of their spend to curated inventory, and saw video outperform display in deal intensity. Amazon’s annual Prime Day has long been a barometer for retail‑centric advertising, but the latest numbers released by programmatic supply‑side platform TripleLift suggest the event is evolving into a broader media moment.

Adtechedge

Jul

2nd

2026

09:10

B2B Tag

TripleLift Sees Record Breaking Results for Prime Day 2026 as Offsite Commerce Media Reaches Inflection Point

New global data shows advertisers treating Amazon's biggest summer sale like a planned media moment – not just a retail event. Sixty-one percent of spend came from categories outside of the shopping vertical. NEW YORK, July 2, 2026 /PRNewswire/ -- New proprietary data from TripleLift released today shows how brands are actually behaving when Amazon's biggest sales event arrives.

Yahoo Finance

Jul

2nd

2026

08:23

B2B Tag

Driving Real-Time ROI for CPG with Attain & TripleLift

The Challenge: Beyond the Click A national CPG brand sought to move beyond standard media metrics to understand the direct impact of their Native campaign. The goal was to transform a traditional brand awareness play into a measurable performance engine.

Triplelift

Jul

2nd

2026

05:49

B2B Tag

TripleLift Sees Record Breaking Results for Prime Day 2026 as Offsite Commerce Media Reaches Inflection Point

New global data shows advertisers treating Amazon's biggest summer sale like a planned media moment – not just a retail event. Sixty-one percent of spend came from categories outside of the shopping vertical. NEW YORK , July 2, 2026 /PRNewswire/ -- New proprietary data from TripleLift released today shows how brands are actually behaving when Amazon's biggest sales event arrives.

StreetInsider

Jun

26th

2026

11:26

Emerging Tech, Partnerships and Alliances

AI-Powered Native Video Ads

AI-powered native video ads are helping brands achieve stronger campaign performance during high-demand advertising periods by combining audience intelligence with real-time optimization. TripleLift partnered with StackAdapt to support GUESS FRAGRANCES during the NFL playoffs and Big Game season, using premium in-feed video placements and custom audience segments to improve engagement while maintaining cost efficiency despite rising media prices.

Trend Hunter

TripleLift's customers primarily consist of video business systems and technology, Information and Internet companies. Examples of TripleLift's customers include Raptive and Cineverse. TripleLift has commercial and technical partners like LiveRamp, iSpot.tv and Amagi. TripleLift has suppliers like Amazon Web Services (AWS).

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