Triton Digital

http://www.tritondigital.com
https://www.linkedin.com/company/triton-digital/

Triton Digital, a privately owned company headquartered in the US, operates as a subsidiary of iHeartMedia. Formerly known as Triton Media Group, the company, founded in 2016, employs approximately 250 individuals and reported $60.0M in revenue as of 2024. It functions as a tier 2 media tech buyer. Specializing in RTB and programmatic solutions, Triton Digital operates as a digital audio technology and advertising company. It provides Webcast Metrics, an online audio measurement service, and Podcast Metrics, which is an IAB certified podcast measurement service.

2024 Revenue

Founded

2016

Headcount

243

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

News Summary:

On September 17, 2026, Triton Digital released its August 2026 U.S. Podcast Ranker, covering the period of August 3-30, 2026, as measured by its Podcast Metrics service. Previously, on September 16, 2026, the company announced the August 2026 Australian Podcast Ranker, which provided insights from August 1-31, 2026, also measured by its Podcast Metrics service. This followed the September 14, 2026, launch of Demos+ Demographic Targeting, a podcast content-targeting capability. This new service allows advertisers to purchase podcast inventory based on audience profiles, utilizing survey-based audience measurement, and integrates into publishers' existing campaign setup, forecasting, reporting, and programmatic buying workflows.

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Triton Digital offers 6 products in the media tech, pro AV and ad tech and services industries. Triton Digital's product portfolio comprises of audio production, connectivity and distribution services and RTB and programmatic.

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Triton Digital's revenues were less than $100M in 2024. Caretta Research has split Triton Digital's revenue into 6 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Triton Digital's revenue breakdown subscribe to Caretta Portal.

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Sep

17th

2026

01:00

Emerging Tech, B2B Tag, Analyst Recognition

Triton Digital Announces U.S. Podcast Ranker for August 2026

NEW YORK, NEW YORK – September 17, 2026 —Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of its August 2026 U.S. Podcast Ranker for the reporting period of Aug 3 – Aug 30, 2026, as measured by Triton’s Podcast Metrics measurement service.

Triton Digital

Sep

16th

2026

09:25

B2B Tag

Building a Revenue-Driven Audio Marketplace for Publishers

“Stop Comparing CPMs — Each Revenue Channel Plays a Different Role.” When publishers look at ad revenue in podcasting and streaming audio, the first instinct is often to compare CPMs across channels and platforms. On paper, this feels intuitive: if one buyer pays $18 and another $8 for a thousand impressions, the former must be more valuable.

Triton Digital

Sep

16th

2026

01:00

Emerging Tech, B2B Tag, Analyst Recognition

Triton Digital Announces Australian Podcast Ranker Data for August 2026

SYDNEY, AUSTRALIA – September 16, 2026 — Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced today the release of the August 2026 Australian Podcast Ranker, providing insights from Aug 1 – Aug 31, 2026, as measured by Triton’s Podcast Metrics measurement service.

Triton Digital

Sep

14th

2026

06:30

New Offerings, Marketing and Promotional Activities, New Offerings

Triton Digital expands podcast audience targeting

Publishers can apply the targeting options through existing campaign setup, forecasting, reporting and programmatic buying workflows without adopting a separate tool. Triton Digital has launched Demos+ Demographic Targeting, a podcast content-targeting capability that uses survey-based audience measurement to help advertisers buy podcast inventory based on audience profiles.

Marketing Report

Sep

12th

2026

23:57

M&A Activities, Events, Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, Events and Conferences, M&A Activities

Explaining sentiment

Sentiment is the polarity of language towards its subject: favourable, unfavourable, or neither. In advertising the word rarely describes a feeling. It describes a label produced by software that has read a web page, a podcast transcript, a product review or an answer generated by a chatbot, judged whether the subject is being praised, criticised or merely described, and attached a value that can then be targeted, avoided, priced or reported to a client.

PPC Land

Sep

10th

2026

22:04

New Offerings, Marketing and Promotional Activities, New Offerings

Triton Digital opens podcast buying by audience profile in 3 markets

Triton Digital this week switched on Demos+ Demographic Targeting inside the Triton Ad Platform, letting advertisers select podcast shows and episodes by the audience most likely to hear them rather than by genre alone. The capability, announced from New York on September 10, 2026, is built on Demos+, the company's survey-based podcast audience measurement product, and is available immediately to publishers with audiences in the United States, Australia and the Netherlands.

PPC Land

Sep

10th

2026

06:30

New Offerings, Marketing and Promotional Activities, New Offerings

Triton Digital Enhances Demos+ to Deliver More Precise Audience Targeting for Podcast Campaigns

\n \n New Capability Lets Advertisers Target Content by Audience Demographics, Media Behavior and Purchase Intent \n\n \n NEW YORK--(BUSINESS WIRE)--\nTriton Digital, the global technology and services provider to the digital audio, podcast and broadcast

Fidelity Investments

Sep

10th

2026

01:00

Emerging Tech, Marketing and Promotional Activities

Triton Digital Enhances Demos+ to Deliver More Precise Audience Targeting for Podcast Campaigns

New York, NY – September 10, 2026 – Triton Digital, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today launched Demos+ Demographic Targeting, a new content targeting capability built on Demos+, the company’s survey-based podcast audience measurement product, and available now in the Triton Ad Platform (TAP).

Triton Digital

Sep

2nd

2026

06:06

Events, Marketing and Promotional Activities, Events and Conferences

Is there money in podcasts? APAC advertising market continues to grow

Radiodays Asia 2026 delegates have heard that podcasting is no longer just a content strategy. It is increasingly becoming a serious advertising business, with new data showing strong audience growth and a six-fold increase in programmatic audio advertising across the Asia-Pacific region since 2021.

Radioinfo

Sep

2nd

2026

03:08

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Triton Digital and RCS connect OTA radio to programmatic buying

Triton Digital and RCS have connected RCS broadcast playout software with Triton’s programmatic advertising platform, giving participating stations a new route to monetize over-the-air radio inventory. The integration allows broadcasters to make traditional spot inventory available through automated, data-driven buying workflows.

RedTech News

Aug

31st

2026

16:00

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Triton Digital and RCS Bring Programmatic Advertising to OTA Broadcast Radio

New partnership connects RCS’ playout software with Triton’s programmatic platform, providing a new path to monetize OTA inventory Triton Digital, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today announced a strategic partnership with RCS, the world’s largest broadcast software provider, bringing programmatic advertising capabilities to over-the-air (OTA) radio.

MarTech Cube

Aug

31st

2026

06:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Triton Digital and RCS Bring Programmatic Advertising to Over-the-Air (OTA) Broadcast Radio

New partnership connects RCS' playout software with Triton's programmatic platform, providing a new path to monetize OTA inventory Triton Digital, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today announced a strategic partnership with RCS, the world's largest broadcast software provider, bringing programmatic advertising capabilities to over-the-air (OTA) radio.

FinancialContent

Triton Digital's customers primarily consist of broadcast television and radio, technology, Information and Media and broadcast Media Production and Distribution companies. Examples of Triton Digital's customers include Grupo Globo, South African Broadcasting Corporation and CBC/Radio-Canada. Triton Digital has commercial and technical partners like FreeWheel, Optable and Frequency Networks. Examples of Triton Digital's suppliers include Paneda and Magnite.

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Analysis

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Triton Digital

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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