Triton Digital, a privately owned company headquartered in the US and a subsidiary of iHeartMedia, formerly known as Triton Media Group, was founded in 2016, employs approximately 250 individuals, and reported $60.0M in revenue as of 2024. The company operates as a tier 2 media tech buyer. Specializing in RTB and programmatic solutions, Triton Digital functions as a digital audio technology and advertising company. It provides Webcast Metrics, an online audio measurement service, and Podcast Metrics, which is one of the first IAB certified podcast measurement services.
On April 29, 2026, Triton Digital released its Canada Podcast Ranker for the March 2026 reporting period, measured by its Podcast Metrics service. On the same day, Nielsen added Triton Digital’s Podcast Metrics Demos+ tool to its cross-media planning tool, Nielsen Media Impact. This integration aims to provide users with performance insights for podcast shows, networks, and subnetworks, helping them understand listener behavior and compare podcast reach and targeting against other channels. This move follows Nielsen's April 28 announcement of a collaboration with Triton Digital to integrate Podcast Metrics Demos+ into Nielsen Media Impact, which would provide enhanced visibility and utility of podcast data. Previously, on April 27, Nielsen Audio's managing director, Rich Tunkel, noted that this collaboration simplifies how advertisers evaluate and plan podcasts with precision and confidence comparable to other media channels.
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Triton Digital offers 6 products in the ad tech and services and media tech industries. Triton Digital's product portfolio comprises of connectivity and distribution services, audio and RTB and programmatic.
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Triton Digital's revenues were less than $100M in 2024. Caretta Research has split Triton Digital's revenue into 6 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Triton Digital's revenue breakdown subscribe to Caretta Portal.
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Triton Digital's customers primarily consist of media and TV services, broadcast Media Production and Distribution and technology, Information and Media companies. Examples of Triton Digital's customers include CBC/Radio-Canada, BBC Studios and Grupo Globo. Triton Digital has commercial and technical partners like Frequency Networks, Optable and FreeWheel. Examples of Triton Digital's suppliers include Paneda and Magnite.
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