Triton Digital, a privately owned company headquartered in the US, operates as a subsidiary of iHeartMedia. Formerly known as Triton Media Group, the company, founded in 2016, employs approximately 250 individuals and reported $60.0M in revenue as of 2024. It functions as a tier 2 media tech buyer. Specializing in RTB and programmatic solutions, Triton Digital operates as a digital audio technology and advertising company. It provides Webcast Metrics, an online audio measurement service, and Podcast Metrics, which is an IAB certified podcast measurement service.
On June 25, 2026, Triton Digital announced the release of its latest Canada Podcast Ranker for the May 2026 reporting period, which covered May 4 to May 31, 2026, as measured by its Podcast Metrics measurement service. Previously, on June 23, 2026, the company highlighted Southeast Asia's emergence as one of the world's fastest-growing podcast markets, evolving from a niche creator ecosystem into a mainstream media channel for advertising.
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Triton Digital offers 6 products in the ad tech and services and media tech industries. Triton Digital's product portfolio comprises of RTB and programmatic, connectivity and distribution services and audio.
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Triton Digital's revenues were less than $100M in 2024. Caretta Research has split Triton Digital's revenue into 6 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Triton Digital's revenue breakdown subscribe to Caretta Portal.
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Triton Digital's customers primarily consist of broadcast Media Production and Distribution, technology, Information and Media and broadcast television and radio companies. Examples of Triton Digital's customers include South African Broadcasting Corporation, Grupo Globo and CBC/Radio-Canada. Triton Digital has commercial and technical partners like Frequency Networks, FreeWheel and Optable. Examples of Triton Digital's suppliers include Paneda and Magnite.
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