Triton Digital, a privately owned company headquartered in the US and a subsidiary of iHeartMedia, was founded in 2016 and operates with approximately 250 employees. The company reported $60.0M in revenue as of 2024. Functioning as a tier 2 media tech buyer, Triton Digital specializes in RTB and programmatic solutions. As a digital audio technology and advertising company, it also provides Webcast Metrics, an online audio measurement service, and Podcast Metrics, an IAB certified podcast measurement service.
Triton Digital’s “2025 U.S. Podcast Report,” released on March 19, 2026, indicates that the expanding U.S. podcasting audience creates measurable advertising opportunities beyond traditional brand categories, with new podcast listeners showing stronger purchase intent across four key brand categories. Previously, on March 16, Triton Digital released the February 2026 Australian Podcast Ranker, which provided insights from February 1 to February 28, 2026, as measured by its Podcast Metrics service. This release followed the introduction of two enhancements to the Demos+ dataset from CRA and Triton Digital data, including the Demos+ Top Indexing Programs by Audience Composition, a new planning tool designed to show media buyers which podcasts perform best for specific audiences for their campaigns.
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Triton Digital offers 6 products in the ad tech and services and media tech industries. Triton Digital's product portfolio comprises of audio, RTB and programmatic and connectivity and distribution services.
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Triton Digital's revenues were less than $100M in 2024. Caretta Research has split Triton Digital's revenue into 6 different product categories, the largest of which is media Content delivery networks (CDNs). For full access to Triton Digital's revenue breakdown subscribe to Caretta Portal.
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Triton Digital's customers primarily consist of media and TV services and broadcast Media Production and Distribution companies. Examples of Triton Digital's customers include Audacy, BBC Studios and CBC/Radio-Canada. Triton Digital has commercial and technical partners like Optable, Frequency Networks and FreeWheel. Examples of Triton Digital's suppliers include Paneda and Magnite.
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