Publica, a privately owned company headquartered in the US and a subsidiary of Integral Ad Science (IAS), was founded in 2016. The company, with approximately 170 employees, reported $33.0M in revenue as of 2025. Functioning as a TV and streaming ad tech provider, Publica specializes in creating CTV Ad Server solutions and sell-side programmatic platform solutions.
On September 10, 2026, Wincasa secured the mandate for the initial letting of Publica’s SKY high-rise project in Dübendorf. This mandate includes end-to-end responsibilities such as strategic positioning, target group definition, rental rate modeling, operational marketing, and letting activities, with Wincasa tasked with developing and implementing all marketing and letting measures while coordinating relevant partners for Publica. Previously, on August 11, 2026, former Publica CIO Stefan Beiner emphasized that strong governance and asset-liability management are more critical for successful institutional investing than pursuing the latest asset class, a philosophy derived from his decade leading Switzerland’s CHF40 billion-plus federal pension fund. This follows the July 16, 2026, announcement that Publica would appoint private markets expert Dominique Gilgen as its new portfolio management boss.
Publica offers 2 products in the media tech industry. Publica's product portfolio comprises of tV and streaming ad tech and video processing and playout.
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Publica's revenues were less than $50M in 2025. Caretta Research has split Publica's revenue into 2 different product categories, the largest of which is video ad decisioning servers. For full access to Publica's revenue breakdown subscribe to Caretta Portal.
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Publica's customers primarily consist of media Production, telecoms and tV and streaming ad tech companies. Examples of Publica's customers include Paramount Advertising, E.W. Scripps Company and T-Mobile. Publica has commercial and technical partners like Kargo, Samsung Ads and TripleLift. Publica has suppliers like Snowflake.
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