Index Exchange

https://www.indexexchange.com
https://www.linkedin.com/company/index-platform/

Index Exchange is a privately owned company headquartered in Canada. Founded in 2003, it employs approximately 600 individuals and reported $30.5M in revenue as of 2024. The company functions as a tier 2 media tech buyer, specializing in RTB and programmatic solutions. As a global ad tech company with offices in Canada and the UK, Index Exchange provides an omnichannel programmatic advertising marketplace. It owns and operates all of its data centers around the world, focusing on minimizing latency for its partners.

2024 Revenue

Founded

2003

Headcount

591

Headquarters

Canada

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

News Summary:

Index Exchange recently deployed the world's first containerised Demand-Side Platform (DSP) on its new cloud infrastructure, according to an April 30 podcast featuring the company's CEO Rachel Smith and COO Lindsay Rowntree. This follows an April 29 announcement where Bedrock Platform deployed its bidder on Index Cloud, marking the first instance of a DSP hosting its bidder within a Supply-Side Platform's infrastructure. Earlier, on April 28, the company launched its "Ab Ki Baar – Pakistan Ki Bahaar" awareness campaign in Dubai, aimed at promoting formal remittance channels and renewable energy solutions for overseas Pakistanis, as highlighted by Dubai Consul General Hussain Muhammad.

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Index Exchange offers products in the ad tech and services industry. Index Exchange's product portfolio comprises of RTB and programmatic.

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Index Exchange's revenues were less than $50M in 2024. All the revenue comes from supply side platform (SSP).

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May

21st

2026

01:00

Emerging Tech, B2B Tag

Innovators Unscripted: Inside the Industry’s First Containerized DSP With Bedrock and Index Cloud

As the scale of the open internet continues to grow, the programmatic industry is reaching the limits of infrastructure models built more than a decade ago. Rising compute costs, constrained access to inventory, and increasing latency have made it harder for buyers to optimize effectively across the full breadth of the open internet.

Indexexchange

May

19th

2026

22:31

Emerging Tech, Cost Cutting, New Offerings, B2B Tag

Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer

The intended deal is just the latest development in an industry-wide shift taking place well beyond identity and data collaboration, with Digiday sources theorizing that developments in early 2026 represent a redesign of the industry’s programmatic middle layer.

Digiday

May

13th

2026

01:00

B2B Tag

How Index Managed Demand Sources Revenue for Media Owners

The programmatic market continues to evolve quickly, and we recognize it is becoming increasingly challenging for media owners to navigate. Budgets are more fragmented, buyers have more paths to supply, and the pressure to demonstrate performance has never been higher.

Indexexchange

May

12th

2026

08:00

New Offerings, Emerging Tech, B2B Tag

Index Exchange Expands Streaming Capabilities with New Support for Pause Ads Across Leading Streaming Platforms

New capability enables programmatic access to pause ad inventory from DIRECTV Advertising, Foxtel, Philo, and Plex through Index’s sell-side technology. Index Exchange Inc. (Index), a globally trusted independent supply-side platform (SSP) powering intelligent decisioning, today announced that pause ads are now available programmatically across several leading streaming services, including DIRECTV, Foxtel, Philo, and Plex.

Indexexchange

May

12th

2026

01:00

Emerging Tech, B2B Tag

Building for Programmatic's Agentic Future With ARTF

As agents and model-driven systems begin to participate in programmatic auctions, one thing is clear: Innovation can’t come at the cost of interoperability or trust. That’s where the Agentic Real-Time Framework (ARTF) comes in. Developed by IAB Tech Lab with contributions from across the ecosystem, ARTF brings modern, containerized execution to OpenRTB.

Indexexchange

May

4th

2026

18:30

Emerging Tech

How Vyde Leveraged Index Marketplaces to Drive High

Overview Marketers are pushing beyond standard display to create more engaging, interactive experiences. But scaling those experiences remains a challenge. Many high-impact, innovative formats promise deeper interaction but struggle to achieve consistent performance when delivered across fragmented or low-quality inventory, limiting both engagement and effectiveness.

Indexexchange

May

4th

2026

18:30

Emerging Tech

Buyers Are Paying More Attention to Signals in CTV

Buyers nowadays are taking a close look at what’s included when they’re buying streaming TV inventory programmatically, says Sarah Botherway, Senior Director, Marketplace Operations, Index Exchange. Increasingly, they’re looking for inventory which is enriched with the right signals, and they want more transparency around what supply is being packaged by premium media owners in CTV deals. In this interview, Botherway discusses the role of curation in CTV, and where she’s seeing innovation in the CTV space. Filmed at New Video Frontiers 2026 in London.

VideoWeek

May

3rd

2026

03:42

New Offerings, Emerging Tech

Index Cloud, Meta CTV, and synthetic audiences: what ad tech needs to know

The May 1, 2026 episode of ExchangeWire's MadTech Podcast brought together three stories that, taken together, sketch a picture of programmatic infrastructure in transition. The hosts - Lindsay Rowntree, ExchangeWire COO, Rachel Smith, ExchangeWire CEO, and head of events Grainne Reid - covered Bedrock Platform's containerized DSP deployment inside Index Exchange's Index Cloud, Meta's reported moves toward connected television advertising, and News UK's launch of a synthetic audience planning tool called Times ExplorAItion.

PPC Land

Apr

30th

2026

18:30

New Offerings, Emerging Tech

ExchangeWire on Index Cloud, Meta CTV, and Audience Planning

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by CEO Rachel Smith and COO Lindsay Rowntree. Index Exchange has deployed the world's first containerised DSP on its new cloud infrastructure.

ExchangeWire

Apr

29th

2026

10:51

New Offerings, Artificial Intelligence

Bedrock deploys bidder on Index Cloud in programmatic first

Index Exchange has launched Index Cloud, and Bedrock Platform has deployed its bidder on the service. Bedrock said the move marks the first time a demand-side platform has hosted its bidder within a supply-side platform's infrastructure.

IT Brief New Zealand

Apr

28th

2026

18:30

New Offerings, Emerging Tech

Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

Mark your calendars for Aug. 31. That’s the target date for streaming ad tech’s next step toward realizing its promise of evolving the traditional TV ad model. Why Aug. 31? Because that’s when The Trade Desk expects to have transitioned the demand-side platform’s entire publisher supply path to support pod bidding, a newish standard for programmatically selling multi-ad commercial breaks, or ad pods (like pea pods), according to Rob Hazan, gm of product management at The Trade Desk.

Digiday

Apr

28th

2026

18:08

ESG

‘Roshan Pakistan’ unveiled in Dubai to empower diaspora contributions

– The Consul General of in Dubai, Hussain Muhammad, has highlighted the crucial role played by overseas Pakistanis in supporting the country’s economy, describing them as a vital national asset. His remarks came during the launch of Index Exchange’s awareness campaign, “Ab Ki Baar – Pakistan Ki Bahaar”, aimed at promoting formal remittance channels and renewable energy solutions.

Travelsdubai

Index Exchange has customers like A+E Global Media. Index Exchange has commercial and technical partners like Google, Neustar and Synamedia. Index Exchange has suppliers like FreeWheel.

Analysis

Data

Analysis

Data

Index Exchange

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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