AppLovin, also known as AppLovin Corporation, is a publicly owned company headquartered in the US. Founded in 2011, it employs approximately 780 individuals and reported $5.5B in revenue as of 2025. The company specializes in RTB and programmatic solutions, offering marketing software that provides mobile app developers with an integrated set of solutions to grow their businesses.

2025 Revenue

Founded

2011

Headcount

898

Headquarters

United States

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

News Summary:

On September 17, 2026, AppLovin Corporation's stock fell 3.14% as sellers gained momentum, despite news highlighting solid revenue growth and continued share buybacks in the latest quarter, with bearish alignment below the 50-day and 200-day moving averages signaling medium- and long-term downside risk. Earlier the same day, an investor filed a proposed class action lawsuit, alleging AppLovin Corp. and its top executives overstated improvements and benefits of its artificial intelligence models to advertisers before announcing lower-than-expected revenue, claiming the company touted a "virtuous cycle" from its AI products. Previously, on September 11, AppLovin shares surged 3.19% to $324.54, driven by accelerated institutional buying, including a 409.6% stake increase by The Manufacturers Life Insurance Company. The company reported Q2 2026 revenue of $1.92 billion, a 52.8% year-over-year increase, with $3.76 EPS, matching estimates, attributed to its AI-powered AXON engine optimizing ad monetization.

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AppLovin offers 7 products in the ad tech and services industry. AppLovin's product portfolio comprises of ad measurement and verification, advertising, marketing, media agencies, marketer and agency technology and RTB and programmatic.
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AppLovin's revenues were $5.5B in 2025. Caretta Research has split AppLovin's revenue into 7 different product categories, the largest of which is ad exchange, which represents 33% of AppLovin's revenue.
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