AppLovin, also known as AppLovin Corporation, is a publicly owned company headquartered in the US. Founded in 2011, the company employs approximately 780 individuals and reported $5.5B in revenue as of 2025. The company specializes in RTB and programmatic solutions, with its marketing software providing mobile app developers an integrated set of solutions to grow their businesses.

2025 Revenue

Founded

2011

Headcount

772

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

News Summary:

On March 20, 2026, UC Berkeley Haas named the CEO of AppLovin among its 2026 commencement speakers for the undergraduate ceremony scheduled for May 20. The same day, market reports highlighted AppLovin's strategic push into web-based e-commerce, positioning it as a potential second growth driver, with its AI-driven ad stack, Axon engine, and unified marketplace supporting self-serve capabilities and GenAI. Analysts also assessed the company's valuation as a premium growth platform, noting its strong results and durable profitability. This follows the company's reported 70% revenue growth in 2025, largely driven by its Axon Ads Manager and MAX marketplace, as it repositioned itself as an end-to-end AI-powered advertising platform for mobile and connected TV. Earlier, on March 16, AppLovin emphasized its expansion beyond mobile gaming into e-commerce advertising, including plans for a self-service ad platform and AI-powered tools designed for smaller developers and merchants, an initiative noted to potentially redefine its risk profile.

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AppLovin offers 7 products in the ad tech and services industry. AppLovin's product portfolio comprises of marketer and agency technology, RTB and programmatic, advertising, marketing, media agencies and ad measurement and verification.
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AppLovin's revenues were $5.5B in 2025. Caretta Research has split AppLovin's revenue into 7 different product categories, the largest of which is ad exchange, which represents 35% of AppLovin's revenue.
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