AppLovin, also known as AppLovin Corporation, a publicly owned company headquartered in the US, was founded in 2011, employs approximately 780 individuals, and reported $5.5B in revenue as of 2025. The company specializes in RTB and programmatic solutions. It provides marketing software, offering mobile app developers an integrated set of solutions designed to support business growth.

2025 Revenue

Founded

2011

Headcount

772

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Publicly Owned

News Summary:

On May 1, 2026, PFA Pension Forsikringsaktieselskab acquired a new stake in AppLovin Corporation, purchasing 143,675 shares valued at approximately $99.669 million during the fourth quarter, according to its recent 13F filing with the SEC. Previously, on April 26, industry influencer Turner Novak cited AppLovin CEO Adam Foroughi as among the top three chief executives he has interviewed over the past decade. Novak highlighted AppLovin's financial metrics, including a $160 billion market capitalization, $5.48 billion in revenue, $10 million in EBITDA per employee, and over 82% margins with 450 core business operations staff.

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AppLovin offers 7 products in the ad tech and services industry. AppLovin's product portfolio comprises of advertising, marketing, media agencies, RTB and programmatic, marketer and agency technology and ad measurement and verification.
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AppLovin's revenues were $5.5B in 2025. Caretta Research has split AppLovin's revenue into 7 different product categories, the largest of which is ad exchange, which represents 35% of AppLovin's revenue.
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