OpenX is a privately owned company headquartered in the US, founded in 2007, which employs approximately 300 individuals, and reported $138.8M in revenue as of 2024. The company operates as a tier 1 media tech buyer, specializing in RTB and programmatic advertising by providing programmatic advertising technology solutions.
OpenX recently announced several leadership appointments on April 20, 2026, naming Lior Charka as VP Product and promoting Joseph Worswick to SVP Global Partnerships and Erika Loberg to VP CTV and Curation. These appointments support the company's "Intelligent SSP" strategy, reflecting an investment in simplifying advertising through greater intelligence on the supply side. Previously, on April 13, 2026, OpenX unveiled a new logo, positioning, and visual identity, rebranding itself as "The Intelligent SSP" to usher in the next era of digital advertising by bringing intelligence closer to inventory. Earlier, on April 7, 2026, OpenX Technologies Inc. expanded its collaboration with News Australia, enabling programmatic buyers in Australia to access premium connected TV (CTV) inventory from Tubi, Fox Corporation's free streaming service. This expansion leverages OpenX's biddable CTV platform to ensure transparency, brand safety, and flexible access to Tubi's growing streaming audience.
OpenX offers 3 products in the ad tech and services industry. OpenX's product portfolio comprises of RTB and programmatic and marketer and agency technology.
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OpenX's revenues were less than $250M in 2024. Caretta Research has split OpenX's revenue into 3 different product categories, the largest of which is ad exchange. For full access to OpenX's revenue breakdown subscribe to Caretta Portal.
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