OpenX is a privately owned company headquartered in the US, founded in 2007 with approximately 300 employees, and reported $138.8M in revenue as of 2024. It functions as a tier 1 media tech buyer, specializing in RTB and programmatic advertising technology solutions.
On March 13, 2026, OpenX Technologies Inc. and TVision introduced OpenX Attention Targeting, a capability enabling advertisers to target high-attention connected TV (CTV) inventory in real time. This integration, powered by CTV attention measurement provider TVision, is available exclusively through OpenXSelect. The companies had initially announced the launch of OpenX Attention Targeting on March 11, describing it as a first-to-market supply-side solution designed to transform CTV attention measurement into a real-time activation signal, aiming to enhance brand recall and message retention.
OpenX offers 3 products in the ad tech and services industry. OpenX's product portfolio comprises of marketer and agency technology and RTB and programmatic.
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OpenX's revenues were less than $250M in 2024. Caretta Research has split OpenX's revenue into 3 different product categories, the largest of which is ad exchange. For full access to OpenX's revenue breakdown subscribe to Caretta Portal.
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