OpenX is a privately owned company headquartered in the United States, founded in 2007, and employs approximately 300 individuals. The company reported $138.8M in revenue as of 2024. Functioning as a programmatic advertising technology company, OpenX specializes in Real-Time Bidding (RTB) and other programmatic solutions.
OpenX is seeking a new chief executive officer after parting ways with Matt Sattel, who took over the role in February of this year. This leadership reshuffle at the ad tech company comes as competitive supply-side platforms reportedly explore future options with similar high-profile exits anticipated in the latter half of 2026. Previously, on June 23, 2026, OpenX launched OpenX IQ, a suite of proprietary artificial intelligence and machine learning capabilities. This new intelligence layer aims to empower buyers with greater quality control, improved performance, and less waste across every stage of the media workflow.
OpenX offers 3 products in the ad tech and services industry. OpenX's product portfolio comprises of RTB and programmatic and data, targeting and identity.
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OpenX's revenues were less than $250M in 2024. Caretta Research has split OpenX's revenue into 3 different product categories, the largest of which is ad exchange. For full access to OpenX's revenue breakdown subscribe to Caretta Portal.
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