Samsung Ads

http://www.samsungads.com
https://www.linkedin.com/company/samsung-ads/

Samsung Ads, a privately owned company headquartered in the US and operating under its parent company Samsung Device eXperience, was founded in 2015 and employs approximately 910 individuals. The company functions as the advertising and marketing division of Samsung Electronics, a global technology company based in South Korea. It specializes in delivering targeted advertising and marketing solutions across Samsung's various devices and platforms, leveraging the company's extensive ecosystem of devices, including smartphones, smart TVs, tablets, and other connected devices, to provide advertisers with opportunities to reach consumers in a personalized and relevant manner.

Revenue

Founded

2015

Headcount

1,094

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

News Summary:

Streaming now commands 77 percent of viewing, surpassing traditional television and redefining how advertisers engage audiences, according to July 4, 2026 data. On June 25, 2026, Samsung Ads named Boiron USA, Logitech, PLAION, PMG, and Reckitt as the initial brands and agencies utilizing Amazon Ads’ remote-enabled interactive video ad (IVA) technology on Samsung TV Plus. This followed Samsung Ads' rollout of the shoppable connected-TV experience on Samsung TV Plus on June 23, which leverages Amazon Ads’ technology and was initially announced in March. Earlier on June 23, at the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan stated that CTV's future extends beyond mere scale, driven by immersive viewing, first-party data, FAST platforms, and evolving consumer habits, asserting that television remains central to the home entertainment experience.

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Samsung Ads offers 3 products in the ad tech and services and media tech industries. Samsung Ads's product portfolio comprises of marketer and agency technology, tV and streaming ad tech and ad measurement and verification.

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Jul

4th

2026

01:00

B2B Tag

Streaming dominates TV as CTV reshapes advertising playbook in 2026

Streaming captures 77 per cent of viewing as ad-supported TV becomes mainstream MUMBAI: The remote hasn’t disappeared—it has simply changed what it’s pointing at. Connected TV (CTV) is no longer the industry’s next big thing; it has become the main stage, with fresh data suggesting that streaming has firmly overtaken traditional television and is redefining how advertisers reach audiences.

IndianTelevision

Jun

25th

2026

16:23

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Samsung Ads Announces First Shoppable CTV Partners

NEW YORK—Samsung Ads named the first brands and agencies that will be taking advantage of the Amazon Ads’ remote-enabled interactive video ad (IVA) technology on Samsung TV Plus. The capability, which was announced on Samsung’s NewFronts stage in March, allows consumers to shop from their TV set.

TVTechnology

Jun

23rd

2026

19:19

B2B Tag

FAST White Paper

Who is this report for? Marketers, agencies, media planners, and brand leaders navigating the evolving TV and streaming landscape. What will I learn? How FAST is changing view behavior, advertising performance, audience reach, and the future of connected TV.

Samsung Ads

Jun

23rd

2026

04:40

New Offerings, Partnerships and Alliances

Samsung Ads Brings Shoppable CTV To Samsung TV Plus With Amazon Ads Technology

Samsung Ads is rolling out a shoppable connected-TV experience on Samsung TV Plus that uses Amazon Ads’ remote-enabled interactive video ad technology. The launch makes Boiron USA, Logitech, PLAION, PMG and Reckitt the first brands and agencies to use the capability on Samsung’s free ad-supported streaming TV service.

TVNewsCheck

Jun

23rd

2026

01:00

Events, Emerging Tech, B2B Tag

TV still delivers the most immersive viewing experience: Samsung Ads’ Nishit Kanchan

At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits Even as consumers spend more time across multiple screens, the television remains the centerpiece of the home entertainment experience.

Exchange4media

Jun

16th

2026

11:05

Emerging Tech, Awards and Recognitions

Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners

Samsung Ads and media agency Havas partnered with Domino’s to launch the first European campaign using GameBreaks, an interactive CTV format designed to make ad breaks part of the entertainment. Viewers used their TV remotes to answer pizza-themed trivia before seeing a message promoting Domino’s Ultimate Gunpowder Chicken pizza.

Digiday

Jun

15th

2026

04:51

Emerging Tech, B2B Tag

Samsung Ads Opens Smart TV Home Screen Ads to Programmatic Buyers

By Affiverse Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers Article • June 15, 2026 • B2B, Industry News, Video Marketing Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience.

Affiversemedia

Jun

15th

2026

01:00

New Offerings, Emerging Tech, B2B Tag

Samsung Ads to automate CTV buying

Samsung Ads has announced that advertisers will, for the first time, be able to automate the purchase of home screen ad placements on Samsung Smart TVs.

Media in Canada

Jun

12th

2026

04:55

Emerging Tech, B2B Tag

Samsung Ads expands programmatic access to Smart TV home screen inventory

New Delhi: Samsung Ads, the advertising division of Samsung Electronics, has announced that advertisers will be able to buy home screen advertising placements on Samsung Smart TVs through programmatic channels for the first time. The company said the move will make its Smart TV home screen inventory available through integrations with The Trade Desk and Google Display & Video 360 (DV360), supported by Magnite’s SpringServe ad-serving technology.

Best Media Info

Jun

10th

2026

16:57

Emerging Tech, Partnerships and Alliances, B2B Tag

Samsung Ads makes it easier for brands to advertise programmatically on the Home Screens of the #1 global TV brand – Marketing Communication News

Samsung high-impact home screen units will become programmatically available at global scale through integrations with The Trade Desk and Google’s Display and Video 360, powered by Magnite’s SpringServe Samsung Ads, the advanced advertising division of Samsung Electronics, today announced that, for the first time, advertisers will be able to automate buying of home screen ad placements on Samsung Smart TVs, opening one of the largest and most premium surfaces in CTV to scaled and programmatic buying.

Marketing Communication News

Jun

10th

2026

09:29

Emerging Tech, B2B Tag

Samsung Ads unlocks programmatic ads for the first time

Samsung Ads, the advertising division of Samsung Electronics, has announced that advertisers will be able to automate buying of home screen ad placements on Samsung Smart TVs. Powered by Magnite’s SpringServe technology, brands will soon be able to activate Samsung high-impact home screen inventory within leading demand-side platforms, through new global integrations with The Trade Desk and Google’s Display & Video 360 (DV360).

Mediashotz

Jun

8th

2026

07:12

Emerging Tech, Partnerships and Alliances, B2B Tag

How Policybazaar targeted incremental CTV audiences with precision and impact

The TV screen remains the centre of household entertainment in India. However, TV-viewing households are rapidly evolving into connected TV (CTV) households, with connected devices becoming the second most preferred medium for streaming after mobile. There are 68 million unique CTV devices that connect to the internet every month, and 40 million connect every week (EY Media and Entertainment Report 2026).

The Economic Times

Samsung Ads's customers primarily consist of video business systems and media and TV services companies. Examples of Samsung Ads's customers include MediaHub and Dish Network. Samsung Ads has commercial and technical partners like LiveRamp, Oracle and Acxiom. Examples of Samsung Ads's suppliers include Snowflake, OneTrust and Magnite.

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Analysis

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Samsung Ads

Revenue

Founded

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