Samsung Ads

http://www.samsungads.com
https://www.linkedin.com/company/samsung-ads/

Samsung Ads, a privately owned advertising services company founded in 2015, is a division of Samsung Electronics' Device eXperience. Headquartered in the US and employing approximately 910 people, it provides targeted advertising and marketing solutions. The company utilizes Samsung's diverse range of devices—smartphones, smart TVs, tablets, and other connected devices—to deliver advertisements to consumers.

Revenue

Founded

2015

Headcount

907

Headquarters

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

News Summary:

Huella, an Indian adtech company, appointed Prabhvir Sahmey as Strategic Advisor on an unspecified date. Sahmey has 25 years of experience in digital media and adtech and contributed to the development of India's advertising ecosystem. Separately, Marj Hetherton and Adelina Moon, previously with Samsung Ads, joined LG Ad Solutions as sales directors in Australia following the company's market launch last month. Hetherton served as a sales director, and Moon as an account director ANZ Agency & Partnerships at Samsung Ads. Lauren Barnett, Head of UK Sales at Samsung Ads, commented on the role of artificial intelligence in programmatic advertising, stating that while AI is not new, its limitations remain and human intention continues to be crucial. Finally, on August 10, 2024, Samsung Ads' VP, Michael Scott, discussed how interactive formats, including GameBreaks and the upcoming ShoppingBreaks, could increase e-commerce through connected TV, citing a Jonas Brothers livestream as an example.

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Samsung Ads offers 3 products in the ad tech and services and media tech industries. Samsung Ads's product portfolio comprises of marketer and agency technology, tV and streaming ad tech and ad measurement and verification.

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Jan

15th

2026

11:02

Management Changes, Emerging Tech, B2B Tag

Samsung Ads reinforces leadership in expansion in Latin America

[Translated] Samsung Ads announced the entry of three new executives to its leadership team in Latin America, marking a new phase of growth for the brand in Brazil and Mexico.

Eletrolarnews (com.br)

Jan

14th

2026

18:30

B2B Tag

The reach gap: why streaming reallocation is doubling household exposure

The implications are clear: brands maintaining heavier linear allocations are reaching fewer households overall. The safety net linear once provided no longer exists. “18 months ago, advertisers could still catch many streamers through linear buys,” said Justin Fromm, head of insights and thought leadership at Samsung Ads.

The Drum

Jan

14th

2026

01:50

Partnerships and Alliances, B2B Tag

Tangerine Banks Big With Samsung CTV Ads Powered By AdUnion’s AdMatch

Australian nbn and SIM-only mobile provider Tangerine , in partnership with its media agency AdUnion , has recorded an 250 per cent increase in sales following a Black Friday campaign that was featured on Samsung CTV home screen ads utilising AdUnion’s AdMatch platform.

B&T

Jan

13th

2026

18:30

Management Changes, Emerging Tech, B2B Tag

Samsung Ads announces new executive team in Brazil and Mexico

[Translated] Samsung Ads announces the arrival of three new executives in its leadership team in Latin America, under the guidance of José Melchert, Senior Director of Sales and Operations Latam. Eraldo Benazzi takes on the role of Head of Sales Brazil; Cris Camargo joins the company as Head of Agencies and Indirect Sales Latam, and Felipe Lacordaire assumes the role of Head of Business Operations and Finance Latam for the brand.

TI INSIDE Online

Jan

13th

2026

13:02

B2B Tag

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Samsung Ads

Jan

13th

2026

13:02

B2B Tag

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Samsung Ads

Jan

12th

2026

23:14

‘Unwind’ Mindset Behind Free Streaming TV Audiences Highly Valuable For Advertisers, Samsung Research Finds

New research from Samsung Ads and independent consumer research company, LongTerm CoLab, has revealed how audiences choose what to watch based on their mindset, moment and motivation, offering advertisers new opportunities to connect with viewers across a wider spectrum of viewing occasions.

B&T

Jan

11th

2026

18:30

B2B Tag

Advertisers and brands need audiences to relax

Audiences are more receptive to advertising that reaches them during moments of relaxation, according to research by Samsung Ads and independent consumer research company, LongTerm CoLab. Despite the rise of streaming to access popular and thrilling, “wind-up” programmes, with 65% buying subscriptions to these platforms, in one in three viewing occasions (31%) there is a desire for relaxation and a higher engagement with ads, according to a report by Deloitte.

AdNews Australia

Jan

9th

2026

13:26

Emerging Tech, B2B Tag

Key Takeaways From Variety’s Business of Creators Summit at CES 2026

The bustling and booming creator economy was in the spotlight at the first-ever Variety Business of Creators Summit presented by Samsung Ads at CES. The half-day program on Thursday, Jan. 8, featured a lineup of top Hollywood and media leaders, brand execs, creators, marketers and agencies unpacking the latest trends at the intersection of creators and entertainment.

Variety

Jan

8th

2026

18:30

CES 2026 wrapped: AI agents execute ad buys, platforms chase outcomes and vertical video arrives

The advertising industry spent CES 2026 promising to automate itself out of existence, or at least out of the tedious parts. While AI agents negotiated media buys without human intervention and platforms rebuilt interfaces to solve the discovery problem they created, traditional media companies quietly acknowledged that TikTok won the format war by announcing their own vertical video strategies.

NewscastStudio

Jan

8th

2026

10:17

Emerging Tech

Samsung Ads & Snowflake partner to answer advertiser demand for lower-funnel outcomes with privacy-compliant data sharing

Samsung Ads, the advanced advertising division of Samsung Electronics, is continuing to expand the reach and accessibility of Data+ — its proprietary data-as-a-service offering — through a deepening collaboration with leading data cloud and clean room provider, Snowflake.

MSN Australia

Jan

8th

2026

10:17

Emerging Tech

Samsung Ads & Snowflake Partner To Answer Advertiser Demand For Lower-Funnel Outcomes With Privacy-Compliant Data Sharing

Samsung Ads , the advanced advertising division of Samsung Electronics, is continuing to expand the reach and accessibility of Data+ — its proprietary data-as-a-service offering — through a deepening collaboration with leading data cloud and clean room provider, Snowflake .

TVNewsCheck

Samsung Ads's customers primarily consist of media and TV services and video business systems companies. Examples of Samsung Ads's customers include Dish Network and MediaHub. Samsung Ads has commercial and technical partners like Oracle, Acxiom and LiveRamp. Examples of Samsung Ads's suppliers include Snowflake, Magnite and OneTrust.

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Samsung Ads

Revenue

Founded

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