Samsung Ads

http://www.samsungads.com
https://www.linkedin.com/company/samsung-ads/

Samsung Ads, a privately owned company headquartered in the US and operating under its parent company Samsung Device eXperience, was founded in 2015 and employs approximately 910 individuals. The company functions as the advertising and marketing division of Samsung Electronics, a global technology company based in South Korea. It specializes in delivering targeted advertising and marketing solutions across Samsung's various devices and platforms, leveraging the company's extensive ecosystem of devices, including smartphones, smart TVs, tablets, and other connected devices, to provide advertisers with opportunities to reach consumers in a personalized and relevant manner.

Revenue

Founded

2015

Headcount

1,094

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

News Summary:

Samsung Ads research, published on September 17, 2026, indicated that Mexico's El Buen Fin shopping season demonstrated a closer relationship between purchase intent and completed purchases compared to Christmas, which saw higher initial purchase intent but was more strongly driven by gifting and longer planning cycles. Previously, on August 20, 2026, Samsung Ads revealed new campaign results with Playtika, showcasing how Connected TV (CTV) can drive scalable lower-funnel performance for mobile gaming brands. This followed an August 10, 2026, statement from Nishit Kanchan, General Manager & Head of Revenue (India) at Samsung Ads, who noted that CTV is becoming a regular part of media plans, with about 30% of total large-screen media budgets shifting to it. Earlier, on July 4, 2026, the company highlighted data suggesting streaming had surpassed traditional television, capturing 77% of viewing and making ad-supported TV mainstream, thereby reshaping the advertising playbook.

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Samsung Ads offers 3 products in the media tech and ad tech and services industries. Samsung Ads's product portfolio comprises of ad measurement and verification, marketer and agency technology and tV and streaming ad tech.

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Sep

21st

2026

06:30

Events, Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities, Digital Transformation Initiatives, Events and Conferences

Agentic AI Won’t Kill Premium Media, but It Will Make It Prove Its Value – Beet.TV

CANNES, France — Artificial intelligence may soon handle more media buying, campaign optimization and audience targeting without needing a human to hover over every transaction. It still hasn’t figured out how to make the advertising industry simple, which may be its most difficult assignment.

Beet.TV

Sep

17th

2026

12:37

El Buen Fin Shows Stronger Conversion Than Christmas

Summary: Samsung Ads research shows that Mexico’s El Buen Fin and Christmas shopping seasons generate different consumer behaviors: El Buen Fin has a closer relationship between purchase intent and completed purchases, while Christmas has higher initial purchase intent but is more strongly driven by gifting and longer planning cycles.

Mexico Business News

Aug

20th

2026

06:30

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

Samsung Ads drives Bingo Blitz ROAS

August 20, 2026 Samsung Ads, the advanced advertising division of Samsung Electronics, has revealed new campaign results with Playtika, a global player in mobile gaming entertainment and technology, showing how Connected TV (CTV) can drive scalable lower-funnel performance for mobile gaming brands.

Advanced Television

Aug

12th

2026

00:06

B2B Tag

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Samsung Ads

Aug

10th

2026

03:10

Emerging Tech, B2B Tag

CTV moves from experiment to media-plan staple as 30% of large-screen budgets shift: Nishit Kanchan, Samsung Ads

Connected TV is moving beyond its experimental phase as advertisers increasingly make it a regular part of their media plans. According to Nishit Kanchan, General Manager & Head of Revenue (India) at Samsung Ads, around 30% of total large-screen media budgets have moved to CTV.

Storyboard18

Jul

4th

2026

01:00

B2B Tag

Streaming dominates TV as CTV reshapes advertising playbook in 2026

Streaming captures 77 per cent of viewing as ad-supported TV becomes mainstream MUMBAI: The remote hasn’t disappeared—it has simply changed what it’s pointing at. Connected TV (CTV) is no longer the industry’s next big thing; it has become the main stage, with fresh data suggesting that streaming has firmly overtaken traditional television and is redefining how advertisers reach audiences.

IndianTelevision

Jun

25th

2026

16:23

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag

Samsung Ads Announces First Shoppable CTV Partners

NEW YORK—Samsung Ads named the first brands and agencies that will be taking advantage of the Amazon Ads’ remote-enabled interactive video ad (IVA) technology on Samsung TV Plus. The capability, which was announced on Samsung’s NewFronts stage in March, allows consumers to shop from their TV set.

TVTechnology

Jun

23rd

2026

19:19

B2B Tag

FAST White Paper

Who is this report for? Marketers, agencies, media planners, and brand leaders navigating the evolving TV and streaming landscape. What will I learn? How FAST is changing view behavior, advertising performance, audience reach, and the future of connected TV.

Samsung Ads

Jun

23rd

2026

04:40

New Offerings, Partnerships and Alliances

Samsung Ads Brings Shoppable CTV To Samsung TV Plus With Amazon Ads Technology

Samsung Ads is rolling out a shoppable connected-TV experience on Samsung TV Plus that uses Amazon Ads’ remote-enabled interactive video ad technology. The launch makes Boiron USA, Logitech, PLAION, PMG and Reckitt the first brands and agencies to use the capability on Samsung’s free ad-supported streaming TV service.

TVNewsCheck

Jun

23rd

2026

01:00

Events, Emerging Tech, B2B Tag

TV still delivers the most immersive viewing experience: Samsung Ads’ Nishit Kanchan

At the e4m CTV Conference 2026, Samsung Ads India’s Nishit Kanchan said CTV’s future extends beyond scale, driven by immersive viewing, first-party data, FAST platforms and changing consumer habits Even as consumers spend more time across multiple screens, the television remains the centerpiece of the home entertainment experience.

Exchange4media

Jun

16th

2026

11:05

Emerging Tech, Awards and Recognitions

Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners

Samsung Ads and media agency Havas partnered with Domino’s to launch the first European campaign using GameBreaks, an interactive CTV format designed to make ad breaks part of the entertainment. Viewers used their TV remotes to answer pizza-themed trivia before seeing a message promoting Domino’s Ultimate Gunpowder Chicken pizza.

Digiday

Jun

15th

2026

04:51

Emerging Tech, B2B Tag

Samsung Ads Opens Smart TV Home Screen Ads to Programmatic Buyers

By Affiverse Samsung Ads Brings Smart TV Home Screen Ads to Programmatic Buyers Article • June 15, 2026 • B2B, Industry News, Video Marketing Samsung Ads has opened its Smart TV home screen inventory to programmatic buying, giving advertisers a new route into one of the most visible areas of the connected TV experience.

Affiversemedia

Samsung Ads's customers primarily consist of media and TV services and video business systems companies. Examples of Samsung Ads's customers include Dish Network and MediaHub. Samsung Ads has commercial and technical partners like Acxiom, LiveRamp and Oracle. Examples of Samsung Ads's suppliers include Snowflake, Magnite and OneTrust.

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Analysis

Data

Samsung Ads

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

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