InfoSum, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 100 individuals, focusing on software development. The company specializes in data collaboration solutions and secure data clean room infrastructure for advertising. Its patented Safe Audience Transfer technology facilitates a protected, connected, and accessible data collaboration network, enabling global businesses to utilize their first-party data securely and at scale.
On March 18, 2026, InfoSum discussed the industry's need to move beyond identity-based marketing to data collaboration for intelligence, noting that traditional IDs offer limited insight into consumer engagement across channels like CTV, social, and gaming. Previously, on March 10, the company highlighted the utility of marketing data clean rooms for privacy-safe audience collaboration and measurement, using the example of a consumer packaged goods company and a national grocery chain seeking to analyze in-store purchases without exchanging raw customer data. InfoSum also addressed the importance of data collaboration in maximizing AI performance on March 3, stating that the quality, depth, and variety of input data will drive competitive advantage as AI adoption accelerates. Earlier, on February 3, the company explored how brands could leverage data collaboration and AI during the 2026 World Cup, anticipating six billion viewers and opportunities extending beyond live television. This followed InfoSum's February 2 advocacy for organizations to treat data privacy as a strategic issue, rather than merely a compliance exercise, amid increasing AI cyber threats.
InfoSum offers 3 products in the ad tech and services industry. InfoSum's product portfolio comprises of data, targeting and identity.
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InfoSum's revenues were less than $25M in 2023. Caretta Research has split InfoSum's revenue into 2 different product categories, the largest of which is data management platform (DMP). For full access to InfoSum's revenue breakdown subscribe to Caretta Portal.
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InfoSum's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of InfoSum's customers include DirecTV, News Corp Australia and ITV. InfoSum has partners like Google.
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