InfoSum, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 100 individuals, reporting $6.7M in revenue as of 2025. The company operates as a global ad tech firm specializing in data collaboration solutions and secure data clean room infrastructure for advertising, focusing on data, targeting, and identity as its main product. Its patented Safe Audience Transfer facilitates the non-movement of data, establishing a protected, connected, and accessible data collaboration network. This enables businesses to utilize their first-party data securely at scale. InfoSum maintains a presence in the US, UK, and CE, with offices across Europe and North America.
InfoSum plans to join WPP at DMEXCO 2026 on September 16 to discuss its secure data collaboration technology, highlighting its role in powering Open Intelligence for competitive advantage in the age of AI by enabling intelligence and control without data sharing. This follows a campaign for Lenovo that, on September 9, delivered a 9% sales uplift. The campaign utilized InfoSum’s decentralized technology to connect Lenovo’s first-party data with ITV’s audience data, creating a relevant seed audience for lookalike modeling without sharing raw data, thus demonstrating a privacy-first audience strategy. Previously, on August 12, InfoSum noted a transformation in the infrastructure for neutral campaign measurement and data collaboration, observing that several prominent data collaboration platforms have been absorbed into larger organizations with direct interests in advertising, media execution, identity, or data monetization over the past 18 months. Earlier, in July, WPP CEO Cindy Rose emphasized data’s core role in building trust and sustainable growth, aligning with WPP’s Trust Principles. This discussion on trust followed a July 9 acknowledgment that incrementality has become a board-level priority for understanding actual advertising outcomes, posing a significant challenge for CMOs due to the limitations of most measurement methods.
InfoSum's customers primarily consist of broadcast television and radio and media and TV services companies. Examples of InfoSum's customers include DirecTV, Channel 4 and ITV. InfoSum has partners like Google.
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