InfoSum, a privately owned company headquartered in the UK, was founded in 2016 and employs approximately 100 individuals, focusing on software development. The company specializes in data collaboration solutions and secure data clean room infrastructure for advertising. Its patented Safe Audience Transfer technology facilitates a protected, connected, and accessible data collaboration network, enabling global businesses to utilize their first-party data securely and at scale.
WPP articulated its strategy for brand growth on April 13, emphasizing connected intelligence rather than larger data pools. This followed an April 8 announcement where WPP Chief Executive Officer Cindy Rose positioned InfoSum at the core of the company's next phase of growth, underscoring its role in building a privacy-first, AI-powered marketing ecosystem. Earlier, on April 7, Richard Knott, InfoSum's SVP APAC, discussed the significance of data clean rooms, a concept he has worked to explain to the industry for nearly four years.
InfoSum offers 3 products in the ad tech and services industry. InfoSum's product portfolio comprises of data, targeting and identity.
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InfoSum's revenues were less than $25M in 2023. Caretta Research has split InfoSum's revenue into 2 different product categories, the largest of which is data management platform (DMP). For full access to InfoSum's revenue breakdown subscribe to Caretta Portal.
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InfoSum's customers primarily consist of media Production, media and TV services and broadcast television and radio companies. Examples of InfoSum's customers include DirecTV, News Corp Australia and ITV. InfoSum has partners like Google.
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