News Summary:
On September 17, 2026, Omnicom Media Canada promoted Amy Sturino to VP search, expanding her role to unify paid search SEO and generative engine optimization (GEO) under one leader. Previously, on September 16, Amie Owen, chief client officer of Flywheel and Omnicom Media, speaking at the Cannes Lions International Festival of Creativity, discussed the necessity for brands to adopt a holistic approach to AI across their operations, acknowledging potential discomfort with costs or consequences among employees, clients, and finance chiefs. Also at Cannes, Maureen Bosetti, chief investment officer at Omnicom Media, highlighted that podcasts are rapidly transitioning to a video medium, offering advertisers new opportunities to blend the intimacy of host-driven audio with the visual impact of television. This follows news from September 4, when PepsiCo confirmed it shifted its global media account, valued at an estimated $1.9 billion annually, including $780 million in North America, from Omnicom Media to Publicis.
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