Kargo

Kargo

http://www.kargo.com
https://www.linkedin.com/company/kargo/

Kargo is a privately owned company headquartered in the US. Founded in 2003, with approximately 760 employees, the company provides omnichannel advertising solutions to brands.

Revenue

Founded

2003

Headcount

1,092

Headquarters

United States

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

1

News Summary:

N/A

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Kargo offers 2 products in the ad tech and services industry. Kargo's product portfolio comprises of ad measurement and verification and RTB and programmatic.

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Sep

23rd

2026

00:58

B2B Tag, Marketing and Promotional Activities

Amazon DSP + Kargo

012345678901234567890123456789 x Lift in New to Brand Conversions 012345678901234567890123456789012345678901234567890123456789% Click Through Rate vs. Standard Display 012345678901234567890123456789012345678901234567890123456789% Increase in Viewability vs. Kargo Benchmark

Sep

23rd

2026

00:52

Big-Box Media Network

012345678901234567890123456789012345678901234567890123456789% Lift in ROAS 012345678901234567890123456789012345678901234567890123456789% Lift in New to Brand Customers 012345678901234567890123456789012345678901234567890123456789% Lift in ROAS 012345678901234567890123456789012345678901234567890123456789% Lift in New to Brand Customers

Sep

23rd

2026

00:50

Walmart Connect + Kargo

012345678901234567890123456789012345678901234567890123456789012345678901234567890123456789% Lift in ROAS Above Advertiser’s Internal Benchmark 012345678901234567890123456789012345678901234567890123456789% Lift in CTR Benchmark: 0.61% 012345678901234567890123456789% Lift in Viewability Benchmark: 91%

Sep

22nd

2026

07:30

B2B Tag, Sustainability Initiatives

Kargo's Emissions Reduction Targets Verified by the Science Based Targets Initiative

Near-term targets through 2030 hold 76.4% of Kargo's suppliers by emissions to science-based targets of their own NEW YORK, Sept. 22, 2026 (GLOBE NEWSWIRE) -- Kargo, the leader in delivering performance-driving creative and advanced media buying solutions, today announced it has published a validated science-based target on the Science Based Targets Initiative (SBTi) website, formalizing its commitment to measurably reduce its environmental impact by 2030.

World Report Monitor

Sep

18th

2026

22:14

ESG, B2B Tag, Sustainability Initiatives

Kargo's Emissions Reduction Targets Verified by the Science Based Targets Initiative

Near-term targets through 2030 hold 76.4% of Kargo's suppliers by emissions to science-based targets of their own NEW YORK — September 22, 2026 — Kargo, the leader in delivering performance-driving creative and advanced media buying solutions, today announced it has published a validated science-based target on the Science Based Targets Initiative (SBTi) website, formalizing its commitment to measurably reduce its environmental impact by 2030.

Sep

16th

2026

00:59

VCR : Entertainment

012345678901234567890123456789012345678901234567890123456789.012345678901234567890123456789% Video Completion Rate (BM: 95%) 012345678901234567890123456789.012345678901234567890123456789 M HH Reach 012345678901234567890123456789.012345678901234567890123456789 M Impressions Delivered

Sep

16th

2026

00:59

Brand Lift : Entertainment

012345678901234567890123456789012345678901234567890123456789 x Lift in Favorability vs. Upwave Norm 012345678901234567890123456789012345678901234567890123456789 x Lift in Message Association vs. Upwave Norm

Sep

16th

2026

00:59

012345678901234567890123456789 M Dollar in Incremental Purchases 012345678901234567890123456789012345678901234567890123456789 x iROAS

Sep

16th

2026

00:59

012345678901234567890123456789.012345678901234567890123456789012345678901234567890123456789% Lighthouse CTR 012345678901234567890123456789012345678901234567890123456789.012345678901234567890123456789% Lighthouse Viewability 012345678901234567890123456789.012345678901234567890123456789012345678901234567890123456789% Runway CTR 012345678901234567890123456789012345678901234567890123456789.012345678901234567890123456789% Runway Viewability

Sep

16th

2026

00:59

Awareness : Financial Services

012345678901234567890123456789.012345678901234567890123456789 M Video Completes 012345678901234567890123456789012345678901234567890123456789.012345678901234567890123456789% Overall VCR BM: 97%

Sep

16th

2026

00:59

CTR : Entertainment

012345678901234567890123456789.012345678901234567890123456789% Takeover Click Through Rate Benchmark: 1% 012345678901234567890123456789.012345678901234567890123456789 Takeover Creatives per Page View Benchmark: 3.5 012345678901234567890123456789.012345678901234567890123456789012345678901234567890123456789% Runway CTR Benchmark: 0.8%

Sep

16th

2026

00:59

Clicks with Character

012345678901234567890123456789.012345678901234567890123456789% UK CORE Runway Wheel Click-Through Rate Benchmark: 0.8% 012345678901234567890123456789.012345678901234567890123456789% UK CORE Runway Click-Through Rate Benchmark: 0.8% 012345678901234567890123456789% FR CORE Runway Wheel Click-Through Rate Benchmark: 0.8% 012345678901234567890123456789.012345678901234567890123456789% FR CORE Runway Click-Through Rate Benchmark: 0.8%

Kargo has customers like Fetch TV. Kargo has partners like Snap.

Example Customers

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Example Partners

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