Kargo is a privately owned company headquartered in the US. Founded in 2003, with approximately 760 employees, the company provides omnichannel advertising solutions to brands.
On April 29, 2026, Kargo announced the successful conclusion of its campaign with United Colors of Benetton (UCB) India, which delivered measurable in-store traffic during the competitive festive shopping season. The campaign aimed to convert digital engagement into physical store visits, utilizing Kargo's Runway Expandable ad format for immersive full-screen storytelling across high-quality digital environments. Earlier, on April 14, 2026, Kargo established an exclusive partnership with ackpack Media, an education-focused media network launched by Sallie Mae. This followed Kargo's introduction of Project KERA in closed beta on April 9, 2026. Project KERA is an agentic platform designed to automate the entire campaign lifecycle, from planning to optimization, by integrating creative, audience targeting, premium inventory, and measurement into one system to generate ready-to-execute plans from campaign briefs.
Kargo offers 2 products in the ad tech and services industry. Kargo's product portfolio comprises of RTB and programmatic and ad measurement and verification.
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