Snap, publicly owned and headquartered in the US, was founded in 2011 and employs approximately 7,250 individuals. The company reported $5.9B in revenue as of 2025. Functioning as a tier 1 media tech buyer, Snap's main product offerings are in search, social, and retail media. Its core products include Snapchat, a visual messaging app; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
On March 21, 2026, Snapchat+, Snap Inc.'s premium subscription service, continued gaining traction, particularly among Gen Z, as the company evolves beyond its origins as a disappearing-photo app by leveraging AI and premium features. Previously, on March 20, Snap became the presenting sponsor of the Grind Session World Championships, enabling global live streaming of the high school basketball tournament through DAZN, a deal designed to test live sports monetization. This follows news from March 19 that Snap Inc. is preparing to report its Q1 2026 earnings on April 16. While analysts anticipate continued losses, underlying revenue forecasts indicate potential for growth. Earlier, on March 18, Snap appointed Georgie Wilson as its new Australia and New Zealand communications lead; Wilson joins the digital platform from independent PR agency History Will Be Kind.
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