Snap, a publicly owned company headquartered in the US, was founded in 2011 and operates with approximately 7,250 employees. The company reported $5.9B in revenue as of 2025. Mainly involved in search, social, and retail media, Snap provides three core products: Snapchat, a visual messaging app; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.
On July 10, 2026, Snap participated in a discussion with Meta and Reddit concerning the dilemma of scaling AI-powered creative tools while preserving the authenticity crucial to their platforms' value. Previously, on July 9, 2026, Snap announced its virtual 2026 annual meeting, scheduled for July 30, 2026, to present results for director elections and auditor ratification. Founders control over 99% of the company's voting power. This followed news from July 8, 2026, that Snap plans to ship its first fully standalone augmented-reality glasses, named SPECS, to consumers this fall. These glasses will feature hand tracking as the primary interaction method and will operate without requiring a phone or external processing unit.
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