Privately owned, US-headquartered X, also known as Twitter, founded in 2006, employs approximately 7,070 individuals, reported $2.5 billion in revenue as of 2024, and functions as a tier 1 media tech buyer. The company specializes in search, social, and retail media. X operates a social networking service where users can share short text messages, images, and videos in posts, and like or repost/retweet other users' content. Its features include direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Additionally, users can vote on context added by approved users using the Community Notes feature.

Revenue

Founded

2006

Headcount

1,186

Headquarters

United States

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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X (Twitter) has partners like Ortana Media Group. Examples of X (Twitter)'s suppliers include Genius Sports, Crestron Electronics and Google.

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X (Twitter) currently holds 8 broadcasting rights for sports competitions including golf, basketball, professional wrestling, horse racing, motorsports and esports.

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