Privately owned, US-headquartered X, also known as Twitter, founded in 2006, employs approximately 7,070 individuals, reported $2.5 billion in revenue as of 2024, and functions as a tier 1 media tech buyer. The company specializes in search, social, and retail media. X operates a social networking service where users can share short text messages, images, and videos in posts, and like or repost/retweet other users' content. Its features include direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Additionally, users can vote on context added by approved users using the Community Notes feature.
On September 18, 2026, Nitter, an open-source project allowing users to view X posts without logging in, was archived, ending its active development. XCancel, a prominent service powered by Nitter, also suspended operations amid ongoing legal proceedings involving X. Previously, on September 17, X launched a new Cashtag Partner Program in the U.S., enabling users to tap stock or crypto tickers (Cashtags) and navigate directly to partner brokerages such as Coinbase, Kraken, and Gemini for trading. Earlier that day, a judge rejected OpenAI's bid to access a confidential Apple agreement as a closely watched antitrust dispute involving Apple, OpenAI, and Elon Musk's X and SpaceXAI continued.
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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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X (Twitter) has partners like Ortana Media Group. Examples of X (Twitter)'s suppliers include Google, Genius Sports and Crestron Electronics.
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X (Twitter) currently holds 8 broadcasting rights for sports competitions including horse racing, golf, esports, basketball, professional wrestling and motorsports.
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