World Wrestling Entertainment, also known as WWE, is a subsidiary of TKO Group Holdings headquartered in US. Founded in 1980, the company employs approximately 1130 individuals and reported $1.7B in revenue as of 2025, operating as a tier 1 media tech buyer. Functioning as a global integrated media and entertainment company, WWE is recognized as a pioneer in 'sports entertainment,' a business model that blends professional wrestling with scripted storylines, theatrical performance, and cinematic production. While its main product is broadly identified as martial arts, the company's revenue streams are diversified, encompassing domestic and international media rights deals with partners such as Netflix, NBCUniversal/Peacock, and The CW, alongside live event ticket sales, global merchandising, and digital streaming via the WWE Network. The modern corporate form of WWE was founded as Titan Sports on February 21, 1980, by Vince and Linda McMahon, and in September 2023, it merged with the UFC to form TKO Group Holdings, a publicly traded entity controlled by Endeavor.
On September 18, Dwayne 'The Rock' Johnson credited TKO CEO Ari Emanuel for significantly shaping his business career and WWE's major corporate moves, sharing his appreciation on Instagram while promoting Emanuel’s new memoir. Earlier on the same day, WWE announced a significant international venue partnership. Previously, on September 17, WWE's planned Crown Jewel PLE in Saudi Arabia on November 7 faced potential reconsideration following a Level 3 travel advisory issued by the U.S. Department of State, urging citizens to reconsider travel to the country. A report on the same day suggested that WWE’s upcoming Wrestlepalooza event in Perth, Australia, in December, may lead to a three-year agreement to host major PLE weekends in the city. Additionally, WWE welcomed a new class of recruits to its Performance Center in Orlando, Florida, on September 17, featuring Aalyah Gutierrez, daughter of WWE Hall of Famer Rey Mysterio, former TNA referee Katie Reynolds, and Australian independent wrestler Jackson Goonrey.
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World Wrestling Entertainment offers 8 products in the sports and media and telecoms services industries. World Wrestling Entertainment's product portfolio comprises of martial arts, media and TV services and sports tickets, merchandise and sponsorship.
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World Wrestling Entertainment's revenues were over $1B in 2025. Caretta Research has split World Wrestling Entertainment's revenue into 4 different product categories, the largest of which is professional wrestling. For full access to World Wrestling Entertainment's revenue breakdown subscribe to Caretta Portal.
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