WNBA, also known as Women's National Basketball Association, is privately owned and headquartered in the US. Founded in 1996, the organization operates with approximately 140 employees and reported $39.4M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in ball sports, specifically as a professional basketball league comprised of 12 teams featuring women’s basketball players.
On July 9, 2026, the WNBA announced a multi-year partnership with Capella University, naming it the league's Official Higher Learning Partner. Capella will also serve as the Presenting Partner of WNBA overtime across league channels. Previously, on July 6, Phoenix Suns and Phoenix Mercury owner Mat Ishbia confirmed that CEO Josh Bartelstein is nearing a contract extension, reinforcing his continued partnership across both franchises. This followed the July 5 release of the "WNBA Metallic Gold LE 2026" collection, which commemorates the league's timeline from its first games on June 21, 1997, to June 2026.
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WNBA (Women's National Basketball Association) offers 2 products in the media and telecoms services and sports industries. WNBA (Women's National Basketball Association)'s product portfolio comprises of ball sports and search, social, and retail media.
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WNBA (Women's National Basketball Association)'s revenues were less than $50M in 2024. Caretta Research has split WNBA (Women's National Basketball Association)'s revenue into 2 different product categories, the largest of which is basketball. For full access to WNBA (Women's National Basketball Association)'s revenue breakdown subscribe to Caretta Portal.
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Examples of WNBA (Women's National Basketball Association)'s suppliers include Genius Sports, Second Spectrum and Hawk-Eye Innovations.
Example Suppliers
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WNBA (Women's National Basketball Association) sells broadcasting rights of its basketball competitions to 19 companies globally, covering 5 countries. WNBA (Women's National Basketball Association)'s rights holders include Meta.
Example Sports Rights Customers
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