WNBA, also known as Women's National Basketball Association, is privately owned and headquartered in the US. Founded in 1996, the organization operates with approximately 140 employees and reported $39.4M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in ball sports, specifically as a professional basketball league comprised of 12 teams featuring women’s basketball players.
On March 18, 2026, a proposed deal for the Women's National Basketball Association (WNBA) emerged, which would for the first time tie player salaries directly to league revenue growth. This represents a dramatic shift from the current system and signals a new era of investment in the sport, though it still requires formal ratification. Previously, on March 12, the WNBA and its Players Association indicated nearing a collective bargaining agreement (CBA), with negotiations continuing past their self-imposed deadline and stretching into late morning hours at a midtown hotel in New York City. This followed the December 19, 2025 report from Forbes, which listed the Indiana Fever as the world's second most valuable women's team, with a valuation of $370 million and $32 million in 2025 revenue.
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WNBA (Women's National Basketball Association) offers 2 products in the media and telecoms services and sports industries. WNBA (Women's National Basketball Association)'s product portfolio comprises of media and TV services and ball sports.
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WNBA (Women's National Basketball Association)'s revenues were less than $50M in 2023. Caretta Research has split WNBA (Women's National Basketball Association)'s revenue into 2 different product categories, the largest of which is basketball. For full access to WNBA (Women's National Basketball Association)'s revenue breakdown subscribe to Caretta Portal.
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Examples of WNBA (Women's National Basketball Association)'s suppliers include Second Spectrum, Genius Sports and Hawk-Eye Innovations.
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WNBA (Women's National Basketball Association) sells broadcasting rights of its basketball competitions to 17 companies globally, covering 5 countries. WNBA (Women's National Basketball Association)'s rights holders include Meta.
Example Sports Rights Customers
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