Canada Basketball, a non-profit organization headquartered in Canada, was founded in 1923, employs approximately 140 individuals, and reported $40.9M in revenue as of 2023. Functioning as a tier 3 media tech buyer, the organization serves as the governing body for basketball in Canada.

Revenue

Founded

1923

Headcount

197

Headquarters

Canada

Primary Segment

Ball sports

Ownership

Non-profit

News Summary:

Canada Basketball announced its U17 Men’s National Team roster on June 25, 2026, ahead of the FIBA U17 Men’s Basketball World Cup 2026, which will feature 16 top teams in Istanbul, Türkiye, from June 27 to July 5. Earlier in June, the organization highlighted Canada capturing its first FIBA U18 Men’s AmeriCup, achieved with a roster emphasizing length, versatility, defensive toughness, and multiple ball-handlers. On June 8, Canada Basketball unveiled the U18 Women’s National Team roster for the FIBA U18 Women’s AmeriCup 2026, scheduled for June 9 to 15 in Irapuato, Mexico, involving the top eight teams from the Americas. Previously, on May 7, the organization opened applications for the revamped Mike MacKay Stewardship Award, formerly the Mike MacKay Transformational Coaching Award, which recognizes individuals dedicated to developing future leaders and growing the game through an athlete- and care-centred approach, with applications due by May 22. This followed the appointment of University of Toronto Varsity Blues men's basketball head coach Madhav Trivedi as an assistant coach for the U17 men's national team on April 1.

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Canada Basketball offers 2 products in the media and telecoms services and sports industries. Canada Basketball's product portfolio comprises of ball sports and search, social, and retail media.
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Canada Basketball's revenues were less than $50M in 2024. Caretta Research has split Canada Basketball's revenue into 2 different product categories, the largest of which is basketball. For full access to Canada Basketball's revenue breakdown subscribe to Caretta Portal.
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Examples of Canada Basketball's suppliers include Hudl and Blinkfire.

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