Basketball Australia, a privately owned entity headquartered in Australia, was founded in 1939, employs approximately 170 individuals, and reported $17.3M in revenue as of 2025. The organization operates as a tier 2 media tech buyer. Functioning as the governing body for basketball in Australia, its main product is spectator sports. The company oversees national teams, specifically the Boomers and Opals, and manages elite competitions including the Women’s National Basketball League (WNBL) and the annual national Australian Junior Championships.

2025 Revenue

Founded

1939

Headcount

163

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Basketball Australia confirmed its Final 12 athletes for the FIBA Women’s World Cup, scheduled for September 4-13 in Berlin, on July 26. The selection includes six members of Australia’s bronze medal team from the Paris 2024 Olympics: Alanna Smith, Ezi Magbegor, Jade Melbourne, Isobel Borlase, Sami Whitcomb, and Steph Talbot, all from WNBA teams. Previously, on June 17, Basketball Australia, in conjunction with Commonwealth Games Australia, announced the Gangurrus teams for the Glasgow 2026 Games, set for July 24–29. The men's side, coached by Adam Forde, features Perth skipper Jesse Wagstaff, Brisbane wing Sam McDaniel, former Illawarra Hawk Jonah Antonio, and NBL24 champion Jarred Bairstow. This follows Basketball Australia's June 16 announcement of a four-year naming rights partnership renewal with Seven Consulting for the Australian Opals, extending their support until 2029. This extension aims to provide corporate stability for the high-performance women’s basketball program ahead of the upcoming FIBA Women’s World Cup in Berlin and the Los Angeles 2028 Olympic Games. Earlier, on April 13, the organization appointed Jeremy Synot as Head Coach of the Australian Gliders, the national women’s wheelchair basketball team, making his interim role permanent after he guided the program since December.

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Basketball Australia offers 6 products in the sports and media and telecoms services industries. Basketball Australia's product portfolio comprises of search, social, and retail media, ball sports and sports tickets, merchandise and sponsorship.
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Basketball Australia's revenues were less than $25M in 2025. Caretta Research has split Basketball Australia's revenue into 4 different product categories, the largest of which is basketball. For full access to Basketball Australia's revenue breakdown subscribe to Caretta Portal.
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