National Basketball League (NBL)

http://www.nbl.com.au
https://www.linkedin.com/company/nbl-australia/

National Basketball League, also known as NBL, a privately owned entity headquartered in Australia, was founded in 1979 and operates with approximately 140 employees. The company specializes in ball sports, functioning as the primary professional basketball league for Australia and New Zealand.

2024 Revenue

Founded

1979

Headcount

134

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The National Basketball League announced on August 27, 2026, that the Bermuda Triangle group will perform a showcase during the FULFIL Supercup 2026 at Roland-Garros Stadium on Sunday, September 20. The musical trio gained prominence in 2025 with their viral track "Charger." Previously, on August 8, seven NBL clubs—Adelaide, Brisbane, Cairns, Melbourne United, New Zealand, Sydney, and Tasmania—reaffirmed their commitment to the league, stating that a new Owners’ Association involving only three clubs does not represent the majority view. Earlier in August, the NBL's parent company chief executive indicated Canberra moved closer to hosting an NBL team for the first time in over two decades, securing a new NBL role amid expansion team hopes. This followed news from June 13, when NBL and WNBL players embraced Optus as a new major partner, focusing on innovation and community connection. The partnership solidified on June 12, when Optus signed a three-year sponsorship deal to become a major partner for both the NBL and WNBL, aiming for broader audience reach and deeper supporter ties for the Australian basketball leagues.

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Subscribe for full access to National Basketball League (NBL)'s profile

National Basketball League (NBL) offers 4 products in the sports and media and telecoms services industries. National Basketball League (NBL)'s product portfolio comprises of search, social, and retail media, ball sports and sports tickets, merchandise and sponsorship.

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National Basketball League (NBL)'s revenues were less than $10M in 2024. Caretta Research has split National Basketball League (NBL)'s revenue into 4 different product categories, the largest of which is basketball. For full access to National Basketball League (NBL)'s revenue breakdown subscribe to Caretta Portal.

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Aug

27th

2026

02:29

Events, B2B Tag, Events and Conferences

FULFIL Supercoupe 2026 : Triangle des Bermudes en showcase à Roland

The National Basketball League is pleased to announce the appearance of the Bermuda Triangle group on Sunday, September 20, for a showcase during the FULFIL Supercup 2026, which will take place at the Roland-Garros Stadium. Musical revelation of the summer of 2025 with the viral track "Charger," the anthem of the Yardland festival, the trio composed of MC Yoshi, Mauvais Djo, and Kokosvoice experienced a meteoric rise.

Ligue Nationale de Basket

Aug

8th

2026

06:30

B2B Tag, Legal Issues and Lawsuits

Seven clubs reject breakaway Owners’ Group

Seven NBL clubs have reaffirmed their commitment to working collaboratively with the NBL and have made clear the new Owners’ Association involving just three clubs does not represent the views of the majority of owners. Adelaide, Brisbane, Cairns, Melbourne United, New Zealand, Sydney and Tasmania have expressed their support for the direction of the NBL and their preference for continuing to work through the established channels of communication.

NBL Australia

Aug

2nd

2026

21:23

Events, B2B Tag, Events and Conferences, Facility Expansion

Canberra secures new NBL role amid expansion team hopes

Well used to having a WNBL team, Canberra could soon have an NBL outfit as well. Photo: Lukas Coch/AAP PHOTOS Canberra is one step closer to hosting an NBL team for the first time in more than two decades, the league's parent company chief executive says.

Port Macquarie News

Jun

13th

2026

01:00

Partnerships and Alliances, B2B Tag

Players embrace Optus vision for the future of hoops

The NBL and WNBL announced Optus as an exciting new major partner on Friday, with a focus on innovation and connection to the community. Few know the importance of fans to both clubs and the sport of basketball more than the players.

NBL Australia

Jun

12th

2026

09:30

Partnerships and Alliances, B2B Tag

Optus signs three-year NBL & WNBL sponsorship deal

Optus has become a major partner of the NBL and WNBL under a three-year agreement covering both basketball leagues in Australia. The partnership links one of Australia's largest telecommunications groups with the National Basketball League and the Women's National Basketball League as both competitions seek broader audience reach and deeper ties with supporters.

ChannelLife Australia

Jun

12th

2026

01:00

Partnerships and Alliances, B2B Tag

Optus added to NBL, WNBL partnership stable

Australian basketball's NBL (men's) and WNBL (women's) competitions have both entered into a major new commercial tie-up with domestic telecoms giant Optus. A multi-year agreement to that effect – covering both the 10-team NBL and the nine-team WNBL – was unveiled earlier today.

Sportcal

Jun

7th

2026

01:00

Awards and Recognitions, B2B Tag

Next Stars win Eurocamp title, claim awards

The NBL Next Stars are adidas Eurocamp champions. Led by a standout performance from Max Mackinnon, the Next Stars team defeated Eurocamp 1 66-62 in a hard-fought final in Treviso, Italy, holding their nerve in a tight contest to claim the title at the prestigious international pre-NBA Draft showcase.

NBL Australia

May

28th

2026

01:00

Events, B2B Tag

Hungry Jack's NBL27 schedule revealed

The Hungry Jack’s NBL27 schedule has dropped, delivering 165 games across 21 rounds - all live on ESPN. When the first ball goes up at John Cain Arena on Saturday, September 19, all eyes will be on NBA veteran Joe Ingles as he steps out in Melbourne United colours for the first time against the Adelaide 36ers.

NBL Australia

May

22nd

2026

01:00

Events, B2B Tag

WATCH: HoopsFest Perth cleared for takeoff

NBL CEO Dave Stevenson, Virgin Australia CEO Dave Emerson and Deputy Premier Hon Rita Saffioti MLA spoke ahead of a major announcement on Friday. HoopsFest is returning to Perth from January 13-17, five days of action made possible by a renewed two-year commitment from the Western Australian Government through Tourism Western Australia.

NBL Australia

May

17th

2026

01:00

B2B Tag

'This is a moment for the League': Goorjian

Few know the NBL better than Sydney Kings coach Brian Goorjian, who has been involved in the competition for more than 27 years as both a coach and player. The seven-time NBL champion and Coach of the Year has experienced most of the highs and lows the League has gone through since its inception in 1979.

NBL Australia

May

16th

2026

01:00

B2B Tag

NBL Statement: IDAHOBIT

IDAHOBIT (the International Day Against Homophobia, Biphobia, Intersex Discrimination and Transphobia) is a day to celebrate what we have achieved and recognise the work we still need to do. The NBL and WNBL are committed, at all levels, to making our game a safe and welcoming space for the LGBTQIA+ community.

NBL Australia

May

14th

2026

01:00

B2B Tag

The Marketplace: Armstrong set to join JackJumpers

Join Pete Hooley and ESPN's Olgun Uluc as they run through the biggest headlines across the league over the last week – including Taran Armstrong's reported return, Will Magnay's new deal and the continued search for a Head Coach for the Breakers.

NBL Australia

Examples of National Basketball League (NBL)'s suppliers include Brightcove, Sportradar and Catapult Group.

Example Suppliers

Subscribe for full access to National Basketball League (NBL)'s profile

National Basketball League (NBL) sells broadcasting rights of its basketball competitions to 15 companies globally, covering 6 countries. National Basketball League (NBL)'s rights holders include Coupang.

Analysis

Data

Analysis

Data

National Basketball League (NBL)

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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Example Suppliers

Example Sports Rights Customers

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