Network 10

Network 10, also known as 10 Play, Ten Network, Channel 10, 10, or Network Ten, is a privately owned company headquartered in Australia. Founded in 1964, the company employs approximately 860 individuals and reported $422.9M in revenue as of 2025. It is a subsidiary of Paramount TV Media. Functioning as a tier 1 media tech buyer, its main product is broadcast television and radio. Network 10 operates as Australia's third-largest commercial free-to-air television network. Established with the launch of ATV-0 in Melbourne and TEN-10 in Sydney, the network was wholly acquired by CBS Corporation in late 2017, subsequently absorbed into the broader Paramount Global ecosystem (now under Paramount Skydance). Operating out of its broadcast headquarters in Pyrmont, Sydney, Network 10 reaches more than 12 million Australians monthly via its centralized linear broadcasting grid and digital platforms. The network structures its primary revenue streams around metropolitan television commercial spots, digital-first video programmatic ad spaces, and targeted corporate partnerships. As an integrated unit of Paramount, Network 10 serves as a free-to-air funnel directing public mass market attention toward the company’s paid streaming applications and international franchises.