Stan. is a privately owned company headquartered in Australia, a subsidiary of Nine. Founded in 2015 with approximately 320 employees, the company reported $317.2M in revenue as of 2025 and functions as a tier 1 media tech buyer. It operates as a direct-to-consumer subscription video-on-demand (SVOD) streaming service, offering an ad-free, flat-fee marketplace. The platform provides Stan Original local dramas and features, alongside exclusive long-term distribution deals with international studios such as Lionsgate, Starz, and Hollywood distributors. For an optional add-on fee, subscribers can unlock Stan Sport, a dedicated streaming tier that broadcasts live global sports completely ad-break-free, showcasing international rugby unions, UEFA Champions League football, and grand slam tennis tournaments.
On July 8, 2026, John Hu, cofounder of Stan in Venice, California, discussed the development of a "7-figure tool" for his startup, drawing on his past experience as an investment banking analyst at Goldman Sachs and another investment bank from 2016 to 2020. Previously, on July 1, Clemenger BBDO was appointed the creative agency for streaming service Stan, owned by Nine Entertainment, following a competitive pitch process. Earlier, on June 15, Stan Store launched its "Funnels" feature, responding to customer requests to maximize sales and customize the customer journey automatically.
Stan. currently holds 42 broadcasting rights for sports competitions including tennis, rugby union, combat sports, soccer | association football and motorsports.
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