Rugby Australia, a privately owned entity headquartered in Australia, functions as a tier 2 media tech buyer. Founded in 1949 and employing approximately 280 individuals, the organization reported $169.2M in revenue as of 2025. It primarily focuses on contact sports, operating as a national governing body representing all levels of Rugby in Australia and across its eight member union states and territories. The organization is a member of the International Rugby Board (IRB) and was established as a company in 1985.
Rugby Australia announced the Under 16 and Under 19 squads for its NextGen XVs program, scheduled to kick off on September 12 in Sydney. The program will feature two Under 19 team competitions on September 12 and October 3, while the Under 16 program will participate in a development camp before playing their match on October 3. Previously, the Harvey Norman Heart of Rugby Regional Tour concluded on August 13, which saw Classic Wallabies and Wallaroos, in conjunction with Rugby Australia and the Australian Rugby Foundation, visit 37 towns to deliver 41 clinics to 2,411 young players over ten weeks, starting June 4. Earlier, on August 24, Rugby Australia secured a multi-year extension of its partnership with Australian fitness accessories brand PTP, continuing their role as an official supplier to the Wallabies, Wallaroos, and Australian Sevens teams through to the end of 2027. This extension builds on the original agreement made in 2020.
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Rugby Australia offers 6 products in the sports industry. Rugby Australia's product portfolio comprises of contact sports and sports tickets, merchandise and sponsorship.
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Rugby Australia's revenues were less than $250M in 2025. Caretta Research has split Rugby Australia's revenue into 3 different product categories, the largest of which is rugby Union. For full access to Rugby Australia's revenue breakdown subscribe to Caretta Portal.
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Examples of Rugby Australia's suppliers include Crestron Electronics, Broadcast Virtual and Catapult Group.
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Rugby Australia sells broadcasting rights of its 4 rugby Union competitions to 14 companies globally, covering 4 countries. Rugby Australia's rights holders include Sky Group.
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