Rugby Australia

https://australia.rugby/
https://www.linkedin.com/company/rugbyaustralia/

Rugby Australia, a privately owned entity headquartered in Australia, functions as a tier 2 media tech buyer. Founded in 1949 and employing approximately 280 individuals, the organization reported $169.2M in revenue as of 2025. It primarily focuses on contact sports, operating as a national governing body representing all levels of Rugby in Australia and across its eight member union states and territories. The organization is a member of the International Rugby Board (IRB) and was established as a company in 1985.

Revenue

Founded

1949

Headcount

273

Headquarters

Australia

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On July 8, 2026, Rugby Australia and the Western Force confirmed that the Swyftx Super Rugby Women's Semi-Final in Perth would be a double-header with the Wallabies' Test against Italy at HBF Park. Earlier, on July 5, Hahn returned as the Official Beer of the Wallabies, establishing a new two-year partnership with Rugby Australia. Previously, on July 3, IHG Hotels & Resorts renewed its 24-year partnership with Rugby Australia for an additional three years, extending the collaboration through 2028. This alliance reinforces the connection between hospitality, sports tourism, and fan engagement across Australia and New Zealand, with IHG hotels supporting players, team management, and Rugby Australia colleagues globally.

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Rugby Australia offers 6 products in the sports industry. Rugby Australia's product portfolio comprises of sports tickets, merchandise and sponsorship and contact sports.

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Rugby Australia's revenues were less than $250M in 2025. Caretta Research has split Rugby Australia's revenue into 3 different product categories, the largest of which is matchday revenues. For full access to Rugby Australia's revenue breakdown subscribe to Caretta Portal.

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Jul

24th

2026

08:07

Partnerships and Alliances, Sports Rights Updates, B2B Tag, Partnerships

CyberCX extends security partnership deal with Rugby Australia

Accenture-owned cybersecurity consultancy CyberCX has extended its partnership with Rugby Australia through to the end of next year, which will take in the Men’s World Cup on home soil. First coming on board as official cybersecurity partner in 2024, the extended agreement will see CyberCX branding feature in the Wallabies and Wallaroos coaches’ boxes, field of play signage, and broadcast coverage for all home tests during this year and next.

Consultancy.org

Jul

21st

2026

03:24

B2B Tag, Regulations and Policies

Why RUPA’s landmark announcement signals the stars are aligning in Australian women’s rugby

With the Nations Championship in full swing, the Super Rugby Women’s semi-finals and a new sevens head coach appointment taking up the headlines in the women’s game, it could be perhaps forgiven that a massive development in the women’s game slipped under the radar in Australia.

RugbyPass

Jul

20th

2026

07:16

B2B Tag, Tenders and Contracts

Rugby Transfers: Test-capped Wallaby returns to Australia in World Cup bid while Newcastle Red Bulls release recruit

A Wallabies ace will return to Australia following the end of his time in Europe, and Newcastle Red Bulls have released a Test man from his impending switch to England. Here are all the latest rugby rumours, transfers and contract renewals.

PlanetRugby

Jul

16th

2026

00:04

B2B Tag, Regulations and Policies

Australia want to 'maximise the talent we have' with merging of Wallaroos and Sevens programmes

A growing group of Wallaroos and Aussie Sevens stars are hoping the merging of Australia’s women’s rugby programmes will happen sooner rather than later, following a successful cross-pollination of NextGen Sevens and Super Rugby Women’s in 2026.

RugbyPass

Jul

13th

2026

19:00

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Hahn announces its comeback to rugby

After a decade away, Hahn has officially announced its return as the Official Beer of the Wallabies. Rather than celebrating its own comeback, Hahn is focused on a much bigger one. The comeback of Australian rugby fans.

Lion Co

Jul

8th

2026

21:30

B2B Tag, Events and Conferences

Super Rugby Women's Semi-Final becomes double-header with Wallabies

Rugby Australia and the Western Force are delighted to confirm that next Saturday's Swyftx Super Rugby Women's Semi-Final in Perth will be part of a historic double-header with the Wallabies' Test against Italy at HBF Park.

Australian Rugby

Jul

6th

2026

19:37

Partnerships and Alliances, B2B Tag

standing partnership with Rugby Australia

A 24-year relationship continues, connecting rugby, travel and hospitality across Australia, New Zealand and the world. IHG Hotels & Resorts has renewed its long-standing partnership with Rugby Australia, extending a 24-year relationship for a further three years through to 2028.

Hotel Management Australia

Jul

5th

2026

20:45

Events, B2B Tag

IHG Hotels & Resorts cements its place as the home of Australian Rugby

IHG Hotels & Resorts, one of the world’s leading hospitality companies, is renewing its partnership with Rugby Australia, extending a 24-year relationship for a further three years through to 2028. The partnership has seen IHG hotels welcome players, team management and Rugby Australia colleagues across the globe while helping fans stay close to the game across Australia and New Zealand.

Breaking Travel News

Jul

5th

2026

05:20

Events, B2B Tag

Hahn Returns As Wallabies’ Official Beer With Two-Year Partnership

Hahn has returned as the Official Beer of the Wallabies, marking a new two-year partnership with Rugby Australia. The partnership has united Hahn and the Wallabies in a shared ambition to celebrate the places and moments that bring rugby fans together.

B&T

Jul

3rd

2026

11:42

Partnerships and Alliances, B2B Tag

IHG Hotels & Resorts Extends Rugby Australia Alliance Until 2028, Strengthening Sports Tourism and Fan Travel Across Australia and New Zealand

IHG Hotels & Resorts has renewed its long-standing partnership with Rugby Australia, extending the collaboration through 2028 in a move that reinforces the growing connection between hospitality, sports tourism, and fan engagement across Australia and New Zealand.

Travel And Tour World

Jul

3rd

2026

01:00

B2B Tag

Hahn returns as official beer of the Wallabies

Hahn has announced its return as the Official Beer of the Wallabies after more than a decade away. And it’s describing its new two-year partnership with Rugby Australia as a “defining moment for the game in Australia”.

Drinks Digest

Jul

2nd

2026

12:25

Partnerships and Alliances, B2B Tag

Back on tap: Hahn returns to the Wallabies

After more than a decade away, Hahn has today announced its return as the Official Beer of the Wallabies, marking a new two-year partnership with Rugby Australia at a defining moment for the game in Australia.

Lion Co

Examples of Rugby Australia's suppliers include Catapult Group, Crestron Electronics and Broadcast Virtual.

Example Suppliers

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Rugby Australia sells broadcasting rights of its 4 rugby Union competitions to 14 companies globally, covering 4 countries. Rugby Australia's rights holders include Sky Group.