New Zealand Rugby (NZR)

http://www.nzrugby.co.nz
https://www.linkedin.com/company/new-zealand-rugby-union/

New Zealand Rugby, also known as NZR, a privately owned entity headquartered in New Zealand, was founded in 1892. The organization, with an estimated 340 employees, reported $177.1M in revenue as of 2025 and functions as a tier 1 media tech buyer. The company is the governing body for rugby union in New Zealand, with its main product being spectator sports.

2025 Revenue

Founded

1892

Headcount

338

Headquarters

New Zealand

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

New Zealand Rugby (NZR) warned on September 16 of projected losses totaling $66 million over the next five years, despite anticipating record revenues from hosting the British and Irish Lions tour in 2029. Previously, on September 15, NZR moved to protect its "Chiefs" brand amid a trademark dispute with the NRL's new Papua New Guinea franchise, a name endorsed by PNG Prime Minister James Marape following a public survey and government talks. This dispute followed reports on September 14 of a brewing conflict between NZR and the NRL over the proposed "Papua New Guinea Chiefs" name, with the Australian and PNG governments supporting player incentives including tax-free salaries. Earlier on September 14, NZR saw the All Blacks' test against the Springboks in Baltimore become their most lucrative game ever, generating a record $9 million from over 68,000 attendees and encouraging future U.S. expansion to potentially exceed $10 million per game. Also on September 14, NZR announced its 2026 National U18 men’s Pathways Squads, gathering 78 leading players in Hamilton from September 22 to October 5 for an enhanced program.

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New Zealand Rugby (NZR) offers 5 products in the sports and media and telecoms services industries. New Zealand Rugby (NZR)'s product portfolio comprises of contact sports, search, social, and retail media and sports tickets, merchandise and sponsorship.

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New Zealand Rugby (NZR)'s revenues were less than $250M in 2025. Caretta Research has split New Zealand Rugby (NZR)'s revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to New Zealand Rugby (NZR)'s revenue breakdown subscribe to Caretta Portal.

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Sep

23rd

2026

04:20

Cost Cutting, Corporate Restructuring, B2B Tag, Business Restructuring, Cost Cutting

Future of Super Rugby and NPC among topics at crunch NZ Rugby summit

New Zealand Rugby will hold a critical summit this week as it weighs major decisions over the future of Super Rugby and the NPC, as it seeks to cut $20 million a year in costs. NZ Rugby and its stakeholders, including provincial unions and the Players Association, will meet in Wellington on Thursday to discuss the governing body's financial position and options for reshaping the domestic game.

RNZ

Sep

22nd

2026

01:41

B2B Tag

up ditching Super Rugby Pacific: Three options tabled

New Zealand Rugby and its stakeholders will discuss three proposals on the future of the game in Aotearoa during crunch meetings in Wellington on Thursday, according to a report. New Zealand’s continued participation in Super Rugby Pacific will be one of the options discussed, according to The Post journalist Paul Cully, who has obtained the NZ Rugby document titled Rugby Summit – Men’s Elite Competition Possible Options.

PlanetRugby

Sep

18th

2026

17:45

B2B Tag

Forget the romance. Rugby Australia and NZ Rugby are locked in a marriage of necessity

September 19, 2026 — 7:15am You have reached your maximum number of saved items. Remove items from your saved list to add more. The romantic view of the recent rapprochement between Rugby Australia and New Zealand Rugby is that it reinforced old fraternal bonds that cannot be broken – a sign of the enduring respect and affection between the parties.

WAtoday

Sep

16th

2026

14:02

Events, Cost Cutting, B2B Tag, Events and Conferences, Cost Cutting

NZ Rugby plans structural overhaul as five

New Zealand Rugby (NZR) has issued a stark warning about its financial future, predicting losses of $66 million in the next five years, despite record revenues expected from hosting the British and Irish Lions tour in 2029.

NZ Herald

Sep

15th

2026

20:20

B2B Tag, Legal Issues and Lawsuits

What's in a name? Spat over Chiefs moniker

The NRL's new PNG franchise is facing a trademark hurdle, with New Zealand Rugby moving to protect its Chiefs brand. Australian media is reporting there is "geopolitical sensitivity" over the PNG Chiefs name, as it was endorsed by PNG Prime Minister James Marape following a public survey and talks between governments, the NRL and the club's board .

RNZ

Sep

14th

2026

18:00

B2B Tag, Legal Issues and Lawsuits

NZ Rugby set to battle with NRL over use of Chiefs name for new Papua New Guinea franchise

A stoush is brewing between New Zealand Rugby and the NRL over the latter’s plan to name its 19th team the Papua New Guinea Chiefs. The Australian and PNG governments have also backed incentives to attract players, including tax-free salary arrangements and third-party sponsorship opportunities.

NZ Herald

Sep

14th

2026

12:31

Events, B2B Tag, Events and Conferences

All Blacks v Springboks: Baltimore test believed to deliver NZ Rugby record $9m payday

Gregor Paul in Baltimore The test in Baltimore at M&T Bank Stadium , which was attended by more than 68,000 people, now sits as the most lucrative game the All Blacks have ever played and has encouraged New Zealand Rugby (NZR) to consider taking the All Blacks to yet bigger venues in the US in the hope of cracking the $10m barrier for a single game.

NZ Herald

Sep

14th

2026

06:30

Events, B2B Tag, Events and Conferences

New Zealand Rugby announces 2026 National U18 men’s Pathways Squads

The top 78 under 18 players in New Zealand will assemble in Hamilton from 22 September to 5 October for an enhanced National Pathways Programme including nine teams and three match days at St Paul’s Collegiate School.

New Zealand Rugby

Sep

14th

2026

05:47

Business Expansion, B2B Tag, Legal Issues and Lawsuits, Geographic Expansion

NZ Rugby on collision course with NRL over Chiefs trademark

New Zealand Rugby is on a collision course with the NRL over the use of the Chiefs’ name for an expansion club based in Papua New Guinea. The new league club, based in Port Moresby, is due to join the NRL in 2028 but its name is the same as the Waikato-based Super Rugby franchise which first appeared in 1996 and which wears similar colours.

1 News

Aug

13th

2026

07:19

Events, B2B Tag, Events and Conferences, Management Changes

Former House of Travel boss to chair All Blacks Experience

Comings & Goings 3 mins to read Former House of Travel boss to chair All Blacks Experience Mark O’Donnell will take over from Stewart Mitchell as the Ngāi Tahu Tourism and New Zealand Rugby joint venture targets further growth in premium tourism and corporate events.

National Business Review

Aug

6th

2026

06:30

Events, Sports Rights Updates, B2B Tag, Events and Conferences, Partnerships

CANAL+, SARU & NZR Confirm Rugby’s Greatest Rivalry Broadcast Rights Agreement

CANAL+, the South African Rugby Union (SARU) and New Zealand Rugby (NZR) have confirmed the broadcast rights agreement for Rugby’s Greatest Rivalry (RGR) to be shown live in South Africa and the Rest of Africa market on SuperSport on DStv and GOtv.

TechFinancials South Africa

Jul

29th

2026

22:13

Partnerships and Alliances, B2B Tag, Partnerships, Marketing and Promotional Activities

Year Partnership with New Zealand Rugby to Back Women’s Game

2degrees has expanded its signed a three-year partnership with New Zealand Rugby, becoming the official telecommunications partner and heavily backing high-performance pathway programs. The multi-year agreement embeds 2degrees across multiple levels of women’s rugby, spanning the Black Ferns, Black Ferns XV, Black Ferns Sevens, and the New Zealand Under 18 Girls programs.

Ministry of Sport

Examples of New Zealand Rugby (NZR)'s suppliers include Deltatre, Stack Sports and STATSports.

Example Suppliers

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New Zealand Rugby (NZR) sells broadcasting rights of its 2 rugby Union competitions globally. New Zealand Rugby (NZR) currently holds 2 broadcasting rights for sports competitions including rugby union.

Analysis

Data

Analysis

Data

New Zealand Rugby (NZR)

2025 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

Similar Companies

Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

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