New Zealand Rugby (NZR)

http://www.nzrugby.co.nz
https://www.linkedin.com/company/new-zealand-rugby-union/

New Zealand Rugby, also known as NZR, a privately owned entity headquartered in New Zealand, was founded in 1892. The organization, with an estimated 340 employees, reported $177.1M in revenue as of 2025 and functions as a tier 1 media tech buyer. The company is the governing body for rugby union in New Zealand, with its main product being spectator sports.

Revenue

Founded

1892

Headcount

338

Headquarters

New Zealand

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

New Zealand Rugby (NZR) and Rugby Australia (RA) confirmed on June 29, 2026, an agreement to play Anzac Day Bledisloe Cup tests in 2027, 2029, and 2031 at Brisbane’s Suncorp Stadium, with NZR receiving a significant portion of the revenue from these three matches. Previously, on June 25, NZR appointed former Chiefs and Waikato player Michael Collins as its new chief rugby officer (CRO). This appointment followed recent additions of Chris Kinraid as chief financial officer (CFO) and Chris Brown as chief commercial officer (CCO). On June 24, NZR announced Moana Pasifika would not participate in Super Rugby in 2027 after a last-minute rescue bid for the financially troubled franchise failed. NZR Chief Financial Officer Chris Kinraid later described the decision to cut Moana Pasifika as "harsh" but an "easy decision" because proposed rescue bids did not deliver the necessary funding. Earlier the same day, Kinraid stated that a decision on buying back NZR’s deal with American private equity firm Silver Lake would be "decided in time," responding to inquiries about financial decisions since he assumed the CFO role in February.

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New Zealand Rugby (NZR) offers 5 products in the media and telecoms services and sports industries. New Zealand Rugby (NZR)'s product portfolio comprises of sports tickets, merchandise and sponsorship, contact sports and search, social, and retail media.

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New Zealand Rugby (NZR)'s revenues were less than $250M in 2025. Caretta Research has split New Zealand Rugby (NZR)'s revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to New Zealand Rugby (NZR)'s revenue breakdown subscribe to Caretta Portal.

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Jul

23rd

2026

06:30

Management Changes, B2B Tag, Management Changes

Former minister Peeni Henare appointed Kaihautū Māori for New Zealand Rugby

New Zealand Rugby has announced former Cabinet minister and Horahora Rugby player Peeni Henare will take up the role of Kaihautū Māori. “Peeni brings extensive leadership experience across governance, public service and executive leadership, along with a deep commitment to te ao Māori and the future of Aotearoa.” the social media post said.

Te Ao Maori News

Jul

21st

2026

12:31

B2B Tag

New Zealand Rugby’s new scouting system reshapes school talent pathway

Bruce Holloway and Adam Julian New Zealand Rugby has a swish new talent-identification system in operation and it is working so seamlessly that it has already generated 814 scouting reports at Under-18 level. This swathe of detailed information is not only tidying up national selection processes for New Zealand Schools, Barbarians and Māori U18 teams, but perhaps more significantly, also looks poised to become a game-changer in terms of the broader player-development process at First XV level and beyond.

NZ Herald

Jul

21st

2026

06:30

B2B Tag

Legacy Fund provides $1.2m directly to community rugby clubs

18 community rugby clubs will receive a boost to their facilities through the latest distribution of grants from the Legacy Fund. A total of $1,289,949.48 will be distributed across the successful clubs, which are spread across the country, from Whangaruru in the north to Invercargill in the south.

New Zealand Rugby

Jul

21st

2026

00:35

B2B Tag

All Blacks fans miss out as NZ Rugby shifts more tests overseas

If ever there was a statistic to confirm that New Zealanders are being marginalised in the quest to commercialise the All Blacks, it is surely that the national team has 14 games left to play this year and only one of them will be on home soil.

NZ Herald

Jul

20th

2026

15:42

B2B Tag

Matatu head coach Blair Baxter to lead Black Ferns XV alongside Chiefs duo

New Zealand Rugby have announced its new coaching group for the Black Ferns XV heading into an important period, with a historic trip from the British & Irish Lions on the calendar for 2027. The organisation has secured the services of Matatu head coach Blair Baxter, alongside three assistant coaches and a management group from different Super Rugby Aupiki franchises.

RugbyPass

Jul

15th

2026

07:49

New Offerings, B2B Tag, Marketing and Promotional Activities, New Offerings

adidas and New Zealand Rugby Unveil Match Jersey and Training Wear for Inaugural ‘Rugby’s Greatest Rivalry’ Tour

Adidas

Jul

12th

2026

16:14

B2B Tag, Marketing and Promotional Activities

Hilux secures naming rights for NZ Rugby’s domestic competitions

Toyota Hilux has been announced as the new naming rights partner of New Zealand Rugby’s three premier domestic competitions, with the partnership coinciding with the 50th anniversaries of both the Hilux and the National Provincial Championship (NPC).

Autotalk New Zealand

Jun

29th

2026

00:31

Events, B2B Tag

All Blacks: How Anzac Day test revenue will be split between New Zealand Rugby and Rugby Australia

While Australia will host all three of the Anzac Day Bledisloe Cup tests over the next six years, New Zealand Rugby will get a significant slice of the revenue. New Zealand Rugby (NZR) and Rugby Australia (RA) confirmed on Sunday that they had agreed to play tests on Anzac Day in 2027, 2029 and 2031, all of which will be played at Brisbane’s Suncorp Stadium.

NZ Herald

Jun

25th

2026

03:25

Management Changes, B2B Tag

New Zealand Rugby make latest appointment as ex

New Zealand Rugby (NZR) have appointed former Chiefs and Waikato player Michael Collins as their new chief rugby officer (CRO). This is the latest big appointment made at the top of NZR, following the additions of new chief financial officer Chris Kinraid and chief commercial officer Chris Brown.

PlanetRugby

Jun

24th

2026

16:15

Funding Activities, ESG, Bankruptcy, Business Closure, B2B Tag

Moana Pasifika: NZ Rugby CFO Chris Kinraid says axing was ‘harsh’ after rescue bids fell short

New Zealand Rugby chief financial officer Chris Kinraid says cutting Moana Pasifika from Super Rugby Pacific was a “harsh” call, but ultimately an “easy decision” because none of the rescue bids delivered the money needed to keep the franchise alive.

NZ Herald

Jun

24th

2026

01:34

ESG, B2B Tag

All Blacks funding: NZ Rugby CFO says Silver Lake stake buyback ‘to be decided in time’

A decision on buying back New Zealand Rugby’s deal with American private equity firm Silver Lake is “to be decided in time”. New Zealand Rugby (NZR) chief financial officer Chris Kinraid was asked about what financial decisions he might have to make after taking on the role in February.

NZ Herald

Jun

24th

2026

01:00

B2B Tag

CONFIRMED: Super Rugby Pacific says goodbye to a team

NEWS: Moana Pasifika will not play Super Rugby in 2027 after a last-minute bid to rescue the financially troubled franchise failed, New Zealand Rugby said on Wednesday. The side’s owners announced earlier this year they were pulling out of the venture after failing to put it on a sustainable commercial footing.

Rugby365

Examples of New Zealand Rugby (NZR)'s suppliers include STATSports, Stack Sports and Deltatre.

Example Suppliers

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New Zealand Rugby (NZR) sells broadcasting rights of its 2 rugby Union competitions globally. New Zealand Rugby (NZR) currently holds 2 broadcasting rights for sports competitions including rugby union.

Analysis

Data

Analysis

Data

New Zealand Rugby (NZR)

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

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